Senior Copywriter

Kuku; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

KUKU in Mumbai seeks a Senior Copywriter to shape our brand voice and storytelling across campaigns, launches, and digital touchpoints. You will craft messaging that is clear, memorable, and culturally relevant, working with cross-functional teams to turn insights into compelling writing.

You will lead the writing of campaign platforms, narratives, taglines, and scripts while maintaining a distinctive voice.

Qualifications

• 5 to 8 years of experience in brand writing, copywriting, or related fields.
• A strong portfolio across formats and channels.
• Experience shaping brand voice, campaigns, messaging frameworks and creative concepts.
• Ability to simplify complex subjects into clear, human storytelling.

Responsibilities

• Develop and evolve our brand voice, tone, messaging, and verbal identity.
• Write and shape high-impact brand work across campaigns, launches, social, web, product marketing, and other touchpoints.
• Turn complex ideas into simple, compelling stories.
• Collaborate with designers, strategists, marketers, and product teams from brief to execution.
• Lead the writing of campaign platforms, brand narratives, taglines, headlines, scripts, and manifestos.

Skills

Brand writing

Copywriting

Editorial judgment

Storytelling

Brand voice

Cross-functional

Job description

About The Role

We’re looking for a Senior Copywriter to help shape how our brand thinks, speaks, and shows up in the world.

Senior Copywriter

This is a strategic and creative writing role for someone who can move comfortably between big brand ideas and the details that make them come to life. You’ll develop compelling narratives, campaigns, messaging, and content across channels while helping build a distinctive, consistent brand voice. You’ll work closely with brand, creative, marketing, product, and other cross-functional teams to turn business and audience insights into writing that is clear, memorable, culturally relevant, and unmistakably ours.

Key Responsibilities

• Develop and evolve our brand voice, tone, messaging, and verbal identity.
• Write and shape high-impact brand work across campaigns, launches, social, web, product marketing, and other customer touchpoints.
• Turn complex ideas, products, and propositions into simple, compelling stories.
• Partner with designers, art directors, strategists, marketers, and product teams to develop creative concepts from brief through execution.
• Lead the writing and development of campaign platforms, brand narratives, taglines, headlines, scripts, manifestos, and other creative work.
• Bring strategic thinking to the writing process—understanding the audience, business objective, cultural context, and role of the brand behind every piece of work.
• Edit and elevate work from other writers and cross-functional partners, raising the quality and consistency of our communications.
• Help establish writing principles and standards that make our brand more distinctive and recognizable.
• Present and articulate creative thinking to stakeholders, explaining not just what the work says, but why it works.
• Collaborate across teams to ensure the brand feels coherent across every relevant touchpoint.

Requirements

• 5 to 8 years of experience in brand writing, copywriting, creative advertising, content, editorial, or a related field.
• A strong portfolio demonstrating exceptional writing across multiple formats and channels.
• Experience developing brand voice, campaigns, messaging frameworks, and creative concepts—not just executing briefs.
• The ability to make complex subjects feel simple, human, and engaging.
• Strong editorial judgment and an instinct for what makes writing distinctive rather than merely polished.
• Excellent command of language, with the ability to adapt tone and style without losing a clear point of view.
• Strong collaboration skills and comfort working with senior stakeholders and multidisciplinary creative teams.
• The ability to take a strategic brief and turn it into original creative thinking.
• Curiosity about people, culture, technology, and the world around you—and how those things influence the way brands communicate.
• A high bar for craft, with the ability to give and receive thoughtful, constructive feedback.

About KUKU

Founded in 2018, KUKU is India’s leading storytelling platform, offering a vast digital library of audio stories, short courses, and microdramas. KUKU aims to be India’s largest cultural exporter of stories, culture, and history to the world with a firm belief in “Create In India, Create For The World”. We deliver immersive entertainment and education through our OTT platforms: Kuku FM, Guru, Kuku TV, and more. With a mission to provide high-quality, personalized stories across genres from entertainment across multiple formats and languages, KUKU continues to push boundaries and redefine India’s entertainment industry.

Website: www.kukufm.com

Android App: Google Play

iOS App: App Store

LinkedIn: KUKU

Skills: ad copywriting,brand copywriting,team leading,copywriting,english,cross-functional collaboration,advertisement copy,brand campaign,brand films,creative copies,content editorial skills,hindi,creative writing,brand voice