Senior Copywriter

Encompass; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Encompass seeks a Senior Copywriter to own language across brands, crafting ad copy, briefs, and scripts that convert. You'll write creator briefs, and scripts that make people stop scrolling, while maintaining high editorial standards.

You'll collaborate across a portfolio of brands, ensuring consistent voice and commercial impact, and help the team elevate content quality through thoughtful feedback and leadership.

Qualifications

• 5+ years of copywriting experience with a diverse portfolio.
• Experience writing for D2C or consumer brands.
• Strong instincts for what makes content stop the scroll.
• Ability to manage multiple briefs simultaneously without losing detail.
• Comfortable giving and receiving direct feedback in a team.

Responsibilities

• Write ad copy, product descriptions, and campaign headlines.
• Brief influencers with clear, on-brand instructions.
• Script content for reels and long-form video.
• Lead brainstorms and push campaigns beyond the obvious idea.
• Review and edit work to raise editorial quality.

Skills

5+ years copywriting

D2C brand experience

Attention to detail

Feedback mindset

Multi-brief management

Job description

About The Role

Words are how our brands earn trust, create desire, and stay memorable. As

About The Role

Words are how our brands earn trust, create desire, and stay memorable. As Senior Copywriter at Encompass, you'll own the language across our portfolio - writing ad copy that converts, briefs that actually get followed, and scripts that make people stop scrolling. You'll work across brands that have nothing in common except high standards, which means your range will be tested, and your craft will grow.

Key Responsibilities

• Write copy that works: Ad copy, product descriptions, campaign headlines - crafted for the platform, the audience, and the brand. Consistent in voice, sharp in execution.
• Brief influencers like a strategist: Write influencer briefs that are clear, compelling, and actually get creators to show up on-brand - not just on-product.
• Script content that holds attention: From reels to long-form video, write scripts that are built around storytelling first and selling second.
• Be the creative voice in the room: Lead brainstorms, bring unexpected angles to campaign briefs, and push the work past the obvious idea.
• Hold the editorial bar: Review, edit, and raise the quality of everything that goes out - yours and the team's. Good enough is not the standard here.

Qualifications

• 5+ years of copywriting experience, with a portfolio that shows range - ad copy, scripts, briefs, long-form, short-form
• Experience writing for D2C or consumer brands; you understand that copy isn't just creative, it's commercial
• Strong instincts for what makes content stop the scroll - on Instagram, on a marketplace listing, or in a performance ad
• Ability to work across multiple briefs simultaneously without losing attention to detail on any of them
• Comfortable giving and receiving direct, constructive feedback - this is a team that takes the work seriously

About Encompass

Encompass, a publicly listed company, is a House of Brands focused on building consumer brands for the Next India. The current brand portfolio includes:

Stoa Paris - A premium home and lifestyle brand offering French-inspired bedsheets, comforters, and home décor, focused on modern design, comfort, and quality materials.

SmallBatch - A gourmet food brand offering chef-crafted, small-batch sauces and condiments designed to bring premium dining flavours into everyday meals.

Blisshomes - A smart everyday home furnishing brand designed to offer comfortable, functional and stylish bedding solutions for aspirational Indian consumers who lead busy lives.

Skills: digital copywriting,creative writing,script writing,copywriting,seo copywriting,marketing copy,copy editing