Senior Copywriter

OLIVER | The Brandtech Group; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

OLIVER, part of The Brandtech Group, seeks a Senior Copywriter to craft high-quality editorial content for BeBeautiful, blending AI-assisted workflows with strong editorial judgment. You will transform technical and brand information into consumer-friendly stories while collaborating with Brand, R&D, Product Innovation, and Category teams.

The role emphasizes BeBeautiful’s voice, Gen Z focus, and evolving content strategy, with an eye for trends, SEO, and engaging visuals.

Qualifications

• 3+ years of experience in editorial writing, copywriting, digital publishing, or content marketing.
• Exceptional writing, editing, and proofreading skills with strong attention to detail.
• Experience using AI writing tools (preferably Profound or similar platforms) to accelerate content creation while maintaining editorial quality.
• Understanding of SEO/GEO principles, content optimisation, and digital publishing workflows.
• Strong storytelling ability with the capability to simplify scientific and technical concepts.
• Good visual sensibility and experience selecting or briefing imagery to complement editorial content.
• Excellent stakeholder management and collaboration skills, with the ability to work cross-functionally with Brand, R&D, and Product teams.
• Passion for beauty, wellness, consumer trends, and digital content.
• Consistently publish high-quality, authoritative editorial content that strengthens BeBeautiful’s credibility.
• Deliver AI-assisted content with minimal revisions while maintaining editorial excellence.
• Improve content engagement, search visibility, and AI discoverability.
• Successfully translate innovation and product launches into compelling editorial stories.
• Build strong cross-functional partnerships to create timely, insight-led content.

Responsibilities

• Create, edit, and publish high-quality beauty, skincare, haircare, fragrance, and wellness articles for BeBeautiful.
• Leverage AI content platforms (such as Profound) to generate first drafts, conduct research, and improve content efficiency while ensuring all outputs meet editorial quality standards.
• Proofread, fact-check, and refine AI-generated content to ensure accuracy, readability, tone of voice, and GEO best practices.
• Rewrite and elevate articles to deliver a distinctive editorial perspective that strengthens BeBeautiful’s authority and credibility.
• Collaborate closely with Brand, R&D, Product Innovation, and Category teams to gather insights on product launches, ingredient science, consumer trends, and innovation pipelines.
• Translate technical product and scientific information into engaging, consumer-friendly editorial stories.
• Curate and recommend supporting visuals, imagery, infographics, and multimedia assets to enhance article engagement and readability.
• Ensure content aligns with BeBeautiful’s editorial guidelines, brand voice, and evolving content strategy, with a focus on Gen Z audiences.
• Stay updated on beauty trends, cultural moments, search behaviour, and AI-driven content opportunities to create timely and relevant stories.
• Optimise content for discoverability across search engines and AI search platforms through structured, high-quality editorial content.
• Coordinate with design, SEO/ GEO and digital teams to ensure seamless publishing and content performance.

Skills

Editorial writing

Proofreading

Storytelling

Research

SEO/GEO understanding

AI writing tools

Tools

Profound

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Senior Copywriter

About the role:

We are looking for a creative and detail-oriented Copywriter with around 3 -5 years of experience to develop high-quality editorial content that builds BeBeautiful as an authoritative voice in beauty and wellness. This role combines AI-assisted content creation with strong editorial judgment, requiring the ability to transform technical and brand information into engaging, credible, and consumer-first stories.

What you will be doing:

• Create, edit, and publish high-quality beauty, skincare, haircare, fragrance, and wellness articles for BeBeautiful.
• Leverage AI content platforms (such as Profound) to generate first drafts, conduct research, and improve content efficiency while ensuring all outputs meet editorial quality standards.
• Proofread, fact-check, and refine AI-generated content to ensure accuracy, readability, tone of voice, and GEO best practices.
• Rewrite and elevate articles to deliver a distinctive editorial perspective that strengthens BeBeautiful’s authority and credibility.
• Collaborate closely with Brand, R&D, Product Innovation, and Category teams to gather insights on product launches, ingredient science, consumer trends, and innovation pipelines.
• Translate technical product and scientific information into engaging, consumer-friendly editorial stories.
• Curate and recommend supporting visuals, imagery, infographics, and multimedia assets to enhance article engagement and readability.
• Ensure content aligns with BeBeautiful’s editorial guidelines, brand voice, and evolving content strategy, with a focus on Gen Z audiences.
• Stay updated on beauty trends, cultural moments, search behaviour, and AI-driven content opportunities to create timely and relevant stories.
• Optimise content for discoverability across search engines and AI search platforms through structured, high-quality editorial content.
• Coordinate with design, SEO/ GEO and digital teams to ensure seamless publishing and content performance.

What you need to be great in this role:

• 3+ years of experience in editorial writing, copywriting, digital publishing, or content marketing.
• Exceptional writing, editing, and proofreading skills with strong attention to detail.
• Experience using AI writing tools (preferably Profound or similar platforms) to accelerate content creation while maintaining editorial quality.
• Understanding of SEO/GEO principles, content optimisation, and digital publishing workflows.
• Strong storytelling ability with the capability to simplify scientific and technical concepts.
• Good visual sensibility and experience selecting or briefing imagery to complement editorial content.
• Excellent stakeholder management and collaboration skills, with the ability to work cross-functionally with Brand, R&D, and Product teams.
• Passion for beauty, wellness, consumer trends, and digital content.
• Consistently publish high-quality, authoritative editorial content that strengthens BeBeautiful’s credibility.
• Deliver AI-assisted content with minimal revisions while maintaining editorial excellence.
• Improve content engagement, search visibility, and AI discoverability.
• Successfully translate innovation and product launches into compelling editorial stories.
• Build strong cross-functional partnerships to create timely, insight-led content.

Our values shape everything we do:

Be Imaginative to push the boundaries of what’s possible

Be always learningand listening to understand

Be actively pro-inclusive and anti-racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence. Candidate evaluation and selection are conducted without AI-supported screening or decision-making.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.