Senior Copywriter

WPP Production; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

WPP Production is seeking a talented copywriter to shape the client's message and audience understanding across multi-channel content. You will brainstorm with creatives, craft multiple options, and refine copy until the client is delighted.

The role emphasizes creativity, strong writing, and collaboration within a global production environment focused on innovative advertising trends and commerce-informed storytelling.

Qualifications

• Proven experience as a copywriter or related role (4-6Yrs).
• Knowledge of online content strategy and creation.
• Excellent writing, editing and proofreading skills.
• Experience with Campaigns.
• Strong research skills.
• Creativity.

Responsibilities

• Discuss the client's core message and target audience.
• Brainstorm visual and copy ideas with other members of the creative team.
• Write and present a few options to clients.
• Modify copy until the client is satisfied.
• Be highly creative and imaginative.
• Have good written and interpersonal skills.
• Work well in a team.
• Have an eye for detail.
• Have an interest in commerce, popular culture, and new advertising trends and techniques.

Skills

Copywriting

Content strategy

Editing

Proofreading

Campaigns

Research

Creativity

Job description

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Responsibilities

• Discussing the client's core message and target audience
• Brainstorming visual and copy ideas with other members of the creative team
• Writing and presenting a few options to clients
• Modifying copy until the client is satisfied
• Be highly creative and imaginative
• Have good written and interpersonal skills
• Work well in a team
• Have an eye for detail
• Have an interest in commerce, popular culture, and new advertising trends and techniques.

Requirements

• Proven experience as a copywriter or related role (4-6Yrs)
• Knowledge of online content strategy and creation
• Excellent writing, editing and proofreading skills
• Experience with Campaigns
• Strong research skills
• Creativity

Why work here:

At WPP Production, you'll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You'll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP's unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Data

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