Senior Copywriter

Bhive; Bengaluru; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Bhive, located in Bengaluru, is seeking a highly creative Senior Copywriter to develop compelling content across digital and offline channels. The ideal candidate has over 6 years of experience, with a focus on copywriting and a strong portfolio.

The role includes developing clear copy for various marketing assets, collaborating with stakeholders, and ensuring brand voice consistency. Bhive values diversity and inclusivity in the workplace.

Qualifications

• 6+ years of professional experience.
• 3+ years in a dedicated copywriting role required.
• Strong portfolio in campaign copy and digital assets.
• Excellent command of English and strong writing skills.

Responsibilities

• Develop compelling copy for various marketing channels.
• Create brand messaging frameworks.
• Collaborate with teams to deliver integrated campaigns.
• Write high-converting copy for digital initiatives.

Skills

Copywriting

Brand Messaging

Digital Marketing

Editing

Storytelling

Tools

AI-Assisted Content Creation Tools

Job description

Job Summary

BHIVE is looking for a highly creative and strategic Senior Copywriter to lead the development of compelling, conversion-driven content across digital and offline channels. The ideal candidate must currently be working in a pure copywriting role and possess strong expertise in crafting impactful brand messaging, campaign narratives, and performance focused communication.

Key Responsibilities

• Develop clear, persuasive, and engaging copy for digital campaigns, websites, landing pages, emails, social media, ads, brochures, and other marketing assets.
• Create campaign concepts, taglines, brand messaging frameworks, and storytelling narratives.
• Collaborate with designers, marketers, and business stakeholders to deliver integrated campaigns.
• Write high-converting copy for paid media and performance marketing initiatives.
• Ensure consistency in brand voice and tone across all customer touchpoints.
• Review, edit, and enhance content created by internal teams or external agencies.
• Conduct audience and competitor research to create relevant and impactful messaging.
• Mentor junior writers and contribute to creative brainstorming sessions.

Requirements

• 6+ years of overall professional experience.
• Minimum 3 years in a dedicated copywriting role (mandatory).
• Current role should primarily involve copywriting responsibilities.
• Strong portfolio showcasing campaign copy, digital marketing assets, ad copy, and brand storytelling.
• Excellent command of English with exceptional writing, editing, and proofreading skills.
• Experience working with marketing, branding, and performance teams.
• Ability to balance creativity with business objectives and conversion goals.

Preferred

• Experience in real estate, coworking, hospitality, lifestyle, D2C, or consumer brands.
• Exposure to AI‑assisted content creation tools especially Claude.
• Experience managing internal stakeholders.

Collaboration and communication

Proactive monitoring and collaboration with team members and internal departments are necessary to guarantee seamless operations at the Centre. Ensure effective communication and coordination between different cross‑functional teams to align the marketing function with overall business goals.

Employer

BHIVE proudly stands as an Equal Opportunity Employer – By Choice. We firmly believe that we are most effective in helping our associates, customers, and the communities we serve, lead better lives when we genuinely understand them. This involves recognizing, respecting, and valuing diversity in terms of unique styles, experiences, identities, ideas, and opinions while fostering inclusivity for all individuals.