Lead Copy

Meesho; Bengaluru; On-site; INR 1,500,000 - 3,000,000; Full time

Job summary

Meesho, India’s leading and most profitable e-commerce platform, is hiring a Copy Lead to define how we create and scale content across performance, sale events, WhatsApp campaigns, and in‑app experiences. The role focuses on Bharat’s Tier 2, 3 and 4 cities, shaping messaging that resonates locally and drives engagement.

You’ll lead a team of writers, leverage GenAI for scalable output, and partner with marketing, product, and growth to unlock impact with bold, culturally relevant storytelling.

Job description

About The Team

Imagine being at the forefront of India’s only truly profitable e-commerce platform, driving 10x growth for millions across the country. That's Meesho! Our growth team isn't just about campaigns; it’s about crafting the entire user journey—from making people aware of Meesho, to getting them to download the app, engage with it, keep coming back, and even re‑engage if they've been away. We're the folks who optimize the Meesho app homepage, create exciting deals, and run massive sale events to keep our users hooked! Meesho’s Creative Intelligence Unit is the powerhouse behind all of this. We're a vibrant mix of video wizards, visionary designers, and captivating storytellers. We collaborate closely with our business teams to produce impactful creatives that don't just look good but deliver business results.

About The Team

Imagine being at the forefront of India’s only truly profitable e-commerce platform, driving 10x growth for millions across the country. That's Meesho! Our growth team isn't just about campaigns; it’s about crafting the entire user journey—from making people aware of Meesho, to getting them to download the app, engage with it, keep coming back, and even re‑engage if they've been away. We're the folks who optimize the Meesho app homepage, create exciting deals, and run massive sale events to keep our users hooked! Meesho’s Creative Intelligence Unit is the powerhouse behind all of this. We're a vibrant mix of video wizards, visionary designers, and captivating storytellers. We collaborate closely with our business teams to produce impactful creatives that don't just look good but deliver business results.

You’ll Find Our Creative Magic Across Diverse Areas

• Branding: Shaping our brand identity, launching sale, awareness campaigns, and unlocking new market opportunities.
• Performance Marketing: Driving growth across Meta, Google, and the Play Store.
• Integrated Channels: Crafting engaging push notifications and WhatsApp campaigns.
• Homepage & Category Pages: Making our app and web experience irresistible.
• Strategic Projects: Diving into exciting new video formats and, yes, GenAI.

About The Role

As our Copy Lead, you’ll be leading the charge in defining how we create and scale content. We're looking for someone who breathes user-first ,innovative thinking, ideation and wants to explore AI and its capabilities into every step of the creative process. You'll be instrumental in captivating audiences in India’s Tier 2, 3, and 4 cities by shaping our copy and content strategy. We need someone who can solve complex communication challenges with deeply contextual, high‑performing creatives that resonate culturally and drive engagement at an unprecedented scale. This role is all about blending exceptional creative problem-solving with the abil

What You Will Do

• Setting the Vision: You’ll lead Meesho’s content strategy across all performance, sale, PNs, Whatsapp, TV ads and in-app experiences. Think big, think relatable, think Tier 2, 3 and 4 markets!
• End-to-End copywriting: You'll oversee the entire creation pipeline for copy: from ideation, testing and scaling
• AI at the Core:You’ll use GenAI tools as your accelerators for content creation, refinement, and scaling production.
• Cultural Storytelling: Develop insight-led and culturally relevant narratives that truly speak to the aspirations, humor, and lifestyle of Bharat’s next billion users.
• Operational Excellence: Create and own the execution playbooks and quality standards that ensure speed, consistency, and unparalleled excellence across all our copy.
• Creative Experimentation: Champion constant experimentation and content testing. You'll use data and insights to continually optimize storytelling, asset structures, format lengths, and regional targeting.
• Team Leadership & Growth: Recruit, mentor, and lead a passionate team of writers. Empower them to deliver high-velocity content with both consistency and bold ambition.
• Cross-Functional Impact: Collaborate closely with marketing, product, and growth teams. You’ll co‑own key performance indicators (KPIs) and creatively unlock massive impact through your bold ideas and scalable formats.
• Stay Ahead of the Curve: Continuously monitor content and copy trends, platform behaviors, and regional content culture.