Senior Content Writer

IS Global Web; Sector 10; On-site; INR 1,100,000 - 1,400,000; Full time

Job summary

IS Global Web is seeking a Senior Content Writer to join their Marketing team in India. The role focuses on creating high-quality, digital-first content for a global property and real estate brand.

You will develop SEO-optimised content across websites, blogs, emails, social media, brochures and video scripts, while researching market trends and maintaining brand voice. The candidate will lead long-form editorial work, drive content strategy, and collaborate with SEO, design, sales and BD teams

Qualifications

• 6 to 8 years of relevant experience in Content Writing, Copywriting, Content Marketing or Editorial roles.
• Excellent written and verbal communication in English with strong grammar and editorial skills.
• Strong understanding of SEO, keyword research and organic content strategy.
• Experience crafting content for multiple digital channels and audiences.
• Ability to research, validate facts and produce data-driven content.

Responsibilities

• Develop high-quality SEO-optimised content for websites, blogs and digital campaigns.
• Write long-form editorial content including property blogs, lifestyle articles and market reports.
• Create brand copy for webpages, advertisements, emails and brochures.
• Create platform-specific content for LinkedIn, Facebook, Instagram and other channels.
• Research property markets and trends to deliver accurate, original content.
• Conduct keyword research and integrate SEO keywords naturally.
• Write and edit video scripts for promotional content.
• Develop webinar speeches and speaker scripts based on industry insights.
• Create content for brochures, leaflets and infographics.
• Perform copy editing and quality checks to maintain brand tone.
• Fact-check statistics and sources prior to publication.
• Collaborate with SEO, Digital Marketing, Design, Social Media, Sales and BD teams to run integrated campaigns.
• Maintain consistent brand voice and editorial standards across channels.
• Analyse content performance using metrics like organic traffic, engagement and conversions.
• Stay updated with Google algorithm developments and AI-driven SEO trends.
• Manage multiple content projects with tight deadlines.

Skills

Content writing

Copywriting

SEO

Editorial skills

Research

Content marketing

Social media content

Video scripting

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

AI-assisted content workflows

Job description

We are looking for an experienced and creative Senior Content Writer to join our Marketing team and create high-quality, digital-first content for a global property and real estate brand.

The ideal candidate will have strong English copywriting, editorial, SEO, content marketing and research skills, with the ability to develop compelling content across websites, blogs, email campaigns, social media, brochures, video scripts, webinars and other marketing channels.

The candidate should have a strong understanding of SEO best practices, search intent, content strategy, organic visibility, audience engagement and brand communication, preferably with experience in the property/real estate, lifestyle, finance or related sectors.

Key Responsibilities

• Develop high-quality SEO-optimised content for websites, blogs, landing pages and digital campaigns.
• Write long-form editorial content including property blogs, lifestyle articles, market reports, research reports and industry features.
• Create compelling brand copy for webpages, advertisements, email campaigns, newsletters, brochures and promotional materials.
• Develop engaging and platform-specific content for LinkedIn, Facebook, Instagram and other social media channels.
• Research property markets, investment trends, locations, developments and industry insights to produce accurate, original and data-driven content.
• Conduct keyword research and incorporate SEO keywords, search intent, semantic keywords and content clusters naturally into content.
• Write and edit video scripts for promotional, educational, property and social media videos.
• Develop webinar speeches, presentations and speaker scripts based on business insights and industry research.
• Create content for brochures, leaflets, factsheets, infographics, presentations and other marketing collateral.
• Perform copy editing, proofreading and quality checks to maintain grammatical accuracy, consistency and brand tone.
• Fact-check statistics, market information, claims and sources before publication.
• Work closely with SEO, Digital Marketing, Design, Social Media, Sales and Business Development teams to deliver integrated marketing campaigns.
• Maintain consistent brand voice, messaging and editorial standards across all communication channels.
• Analyse content performance using relevant metrics such as organic traffic, engagement, rankings, CTR and conversions, and continuously optimise content accordingly.
• Stay updated with Google Search algorithm developments, AI search, content marketing trends, SEO best practices and digital publishing trends.
• Manage multiple content projects simultaneously while meeting defined briefs, quality standards and deadlines.

Required Skills & Qualifications

• 6 to 8 years of relevant experience in Content Writing, Copywriting, Content Marketing, Editorial or Digital Marketing.
• Excellent written and verbal communication skills in English.
• Exceptional grammar, proofreading and editorial skills with strong attention to detail.
• Strong understanding of SEO, keyword research, search intent and organic content strategy.
• Experience writing content for multiple digital channels and target audiences.
• Strong research and fact-checking capabilities.
• Ability to convert complex information and research into clear, engaging and persuasive content.
• Ability to adapt writing style according to different brand voices, audiences and marketing objectives.
• Strong understanding of content marketing funnels awareness, consideration and conversion.
• Ability to work independently as well as collaboratively with cross-functional teams.
• Strong time management and ability to handle multiple projects under tight deadlines.

Preferred Experience

• Experience in UK/International property, real estate, property investment, finance or lifestyle content will be highly preferred.
• Experience working with international audiences and global brands.
• Knowledge of Google Analytics, Google Search Console, SEMrush/Ahrefs or similar SEO tools.
• Understanding of AI-assisted content workflows and modern SEO/AEO/GEO practices.
• Experience creating content for lead-generation and performance marketing campaigns.

Job Type: Full-time
Work Mode: Work from Office (WFO)
Location: Sector 90, Noida