Senior Content Writer

Puretech Digital - A Genesis Company; Maharashtra; Hybrid; INR 650,000 - 900,000; Full time

Job summary

Puretech Digital - A Genesis Company in Mumbai is seeking an experienced Senior Content Writer to craft SEO-driven content across blogs, web pages, and product descriptions. You will own assignments from brief to delivery, align with client objectives, and maintain editorial quality.

You’ll collaborate with SEO, design, and account teams, stay abreast of AI-assisted search trends, and mentor junior writers.

Qualifications

• 3–5 years of experience in content writing, editing and digital content development.
• Excellent written and verbal communication skills with strong English grammar.
• Strong understanding of SEO fundamentals and content optimisation practices.
• Working knowledge of SEM, AEO and GEO concepts and their relevance to content creation.
• Experience in independently handling client accounts and managing content requirements.
• Prior experience working with clients across multiple industries.
• Experience in BFSI, banking, financial services, insurance, stock markets and investments preferred.
• Ability to translate complex financial concepts into well-researched content.
• Strong research, analytical and editorial skills.
• Ability to work across industries, formats and audiences.
• Proficiency in using AI writing and research tools, SEO tools and CMS platforms.
• Strong project management and independent collaboration skills.

Responsibilities

• Develop high-quality, SEO-friendly content across formats and industries.
• Implement SEO best practices including keyword integration and on-page optimisation.
• Understand SEM and content role in paid search campaigns and landing page optimisation.
• Adapt content for AI-driven search experiences and conversational queries.
• Independently manage client accounts and interpret briefs for deliverables.
• Research topics and translate technical information into reader-friendly content.
• Edit, proofread and maintain editorial quality and brand voice.
• Collaborate with SEO, design and client servicing teams for project delivery.
• Mentor junior writers and provide constructive feedback.

Skills

Content writing

SEO fundamentals

Editing & proofreading

Client management

Research skills

AI writing tools

Education

Bachelor's degree in Communications

Tools

CMS platforms

SEO tools

Job description

Role Overview

We are looking for an experienced Senior Content Writer with a strong understanding of content creation, SEO, SEM and emerging Answer Engine Optimisation (AEO) practices. The candidate should be comfortable developing content across formats and industries, managing client requirements independently, and ensuring high-quality content delivery.

Experience

3–5 years

Department

Content

Location

Mumbai / Hybrid

Key Responsibilities

• Develop high-quality, engaging and SEO-friendly content across formats, including blogs, articles, website pages, landing pages, product descriptions, social media content and other digital assets.
• Understand and implement SEO best practices, including keyword integration, search intent, content structuring, internal linking and on-page optimisation.
• Have a working understanding of SEM and the role of content in paid search campaigns, ad copies and landing page optimisation.
• Understand the evolving AEO and GEO ecosystems, including content optimisation for AI-driven search experiences, conversational queries and AI-generated responses.
• Independently manage assigned client accounts, including understanding requirements, participating in client discussions, interpreting briefs and managing content deliverables.
• Develop content strategies and recommendations based on business objectives, audience requirements, keyword research and competitor analysis.
• Edit, proofread and quality-check content to ensure accuracy, consistency, readability, tone of voice and adherence to brand guidelines.
• Review and provide constructive feedback on content produced by junior writers to maintain editorial quality.
• Work closely with SEO, client servicing, design and other internal teams to ensure seamless execution of content projects.
• Research complex topics across industries and translate information into clear, accurate and reader-friendly content.
• Work across multiple industries, with prior experience in BFSI, banking, financial services, insurance, capital markets and investment-related sectors being particularly valuable.
• Research and create content on complex financial and market-related topics, translating technical information into accurate, accessible and reader-friendly content.
• Stay updated with developments in search engines, content marketing, AI-led search, SEO and digital content practices.
• Use AI-powered tools effectively for research, ideation and content optimisation while ensuring originality, accuracy and editorial quality.

Skills And Qualifications

• 3–5 years of experience in content writing, editing and digital content development.
• Excellent written and verbal communication skills, with strong command over English grammar and language.
• Strong understanding of SEO fundamentals and content optimisation practices.
• Working knowledge of SEM, AEO and GEO concepts and their relevance to content creation.
• Experience in independently handling client accounts and managing content requirements.
• Prior experience working with clients across multiple industries.
• Experience in BFSI, banking, financial services, insurance, stock markets, capital markets and investments is strongly preferred.
• Ability to understand financial concepts, market developments and industry-specific terminology and translate them into well-researched content.
• Strong research, analytical and editorial skills.
• Ability to write across different industries, formats and target audiences.
• Proficiency in using AI writing and research tools, SEO tools and content management platforms.
• Strong project management skills, with the ability to manage multiple assignments and timelines.
• Ability to work independently while collaborating effectively with cross-functional teams.

What We Are Looking For

• Someone who can take ownership of content assignments from brief to final delivery.
• A writer who can balance creativity, research, SEO requirements and business objectives.
• Someone who can independently interact with clients, understand their expectations and provide content-led recommendations.
• A strong editor who can identify gaps, improve content quality and guide other writers.
• A professional who is curious about evolving search ecosystems and is willing to adapt to changing content requirements.