Senior Content Specialist

USP; Hyderabad; On-site; INR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Healthcare options

Retirement savings

Company-paid time off

Job summary

USP is seeking a Content Specialist in Hyderabad to craft and tailor content for emails, ads, social posts, and ecommerce product descriptions. You will collaborate with digital marketing, design, and regional teams to ensure brand voice and campaign alignment.

You should have 2–5 years in digital content creation or ecommerce content, a relevant bachelor's degree, and a proven ability to optimize content for search, engagement, and conversions across platforms.

Qualifications

• Bachelor’s degree in Marketing, Communications, Life Sciences, or related field.
• Experience creating marketing content for digital channels.
• Ability to optimize content for search and user engagement.
• Experience with ecommerce content and product descriptions.
• Strong written and verbal communication skills.

Responsibilities

• Content Development & Optimization - Develop, write, and refine high-quality content for digital marketing assets including emails, landing/webpages, campaign materials, and ecommerce/product content.
• Ecommerce Content & Product Experience - Develop product-focused content aligned with user intent and business objectives.
• Campaign Content Execution - Execute content requirements for planned campaigns and ad-hoc initiatives.
• Content Reusability & Asset Management - Create modular content and manage version control.
• Organic Content & Channel Support – Support content for LinkedIn, Facebook, and thought leadership initiatives.
• Content Optimization & Continuous Improvement - Refine content based on feedback and performance insights.

Skills

Content creation

SEO fundamentals

Digital marketing

Ecommerce content

Communication

Content optimization

Analytics mindset

Collaboration

Education

Bachelor’s degree in Marketing, Communications, Life Sciences, or related field

Job description

Job Description:

Description

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world’s leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide.

At USP, we value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship, professional development, and leadership opportunities. Our partnerships, standards, and research reflect our belief that ensuring broad participation in scientific leadership results in stronger, more impactful outcomes for global health.

USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair, merit-based selection processes that enable the best scientific minds—regardless of background—to contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment.

Brief Job Overview

The position is a non-supervisory position in our Digital Marketing team. This position is responsible for creating and/or customizing content for marketing assets like emails, advertisements, social media posts, infographics, flyers, brochures, presentations, etc. This position will work closely with other members of the digital marketing team, business units, internal graphic designers and communication team, regional colleagues, freelance graphic designers and agencies.

How will YOU create impact here at USP?

As part of our mission to advance scientific rigor and public health standards, you will play a vital role in increasing global access to high-quality medicines through public standards and related programs. USP prioritizes scientific integrity, regulatory excellence, and evidence-based decision-making to ensure health systems worldwide can rely on strong, tested, and globally relevant quality standards.

Additionally, USP’s People and Culture division, in partnership with the Equity Office, invests in leadership and workforce development to equip all employees with the skills to create high-performing, inclusive teams. This includes training in equitable management practices and tools to promote engaged, collaborative, and results-driven work environments.

The Content Specialist Has The Following Responsibilities

• Content Development & Optimization - Develop, write, and refine high-quality content for digital marketing assets including emails, landing/webpages, campaign materials, and ecommerce/product content. Ensure all content is aligned with campaign messaging, audience needs, and brand voice. Optimize content for discoverability and engagement across digital channels using best practices in content structuring and search optimization.
• Ecommerce Content & Product Experience - Develop and maintain ecommerce and product-focused content that supports product discovery, understanding, and conversion. Create clear, structured, and informative product descriptions, value propositions, and supporting content aligned with user intent and business objectives. Ensure consistency and accuracy across product content, and optimize content presentation for usability and digital experience.
• Campaign Content Execution - Execute content requirements for planned campaigns and ad-hoc initiatives based on defined briefs and timelines. Work closely with campaign managers and content strategy lead to translate requirements into clear, accurate, and effective content deliverables. Ensure consistency, accuracy, and timely delivery across all assigned tasks.
• Content Reusability & Asset Management - Develop content in a modular and reusable format to support scalability across campaigns and channels. Contribute to and leverage structured content repositories, ensuring proper organization, version control, and alignment with content standards. Identify opportunities to reuse and adapt existing content.
• Organic Content & Channel Support – Support the development and execution of content for organic channels such as LinkedIn, Facebook, and thought leadership initiatives. Adapt content formats and messaging for different platforms while maintaining consistency with overall campaign objectives.
• Content Optimization & Continuous Improvement - Review and refine content based on feedback, stakeholder inputs, and performance insights (where available). Collaborate with cross-functional teams to improve content effectiveness, clarity, and audience engagement over time.

Who is USP Looking For?

The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders, along with the following competencies and experience:

• Bachelor’s degree in Marketing, Communications, Life Sciences, or a related field
• 2–5 years of experience in digital content creation or ecommerce content
• Experience in pharmaceutical, healthcare, or scientific content domains
• Strong understanding of SEO/GEO/AEO fundamentals and content optimization for digital discovery
• Experience writing for multiple formats including campaign content, emails, landing pages, and ecommerce/product content
• Ability to interpret briefs and translate them into structured, high-quality content with minimal iterations
• Familiarity with content reuse, modular content approaches, and content management systems
• Strong analytical mindset with the ability to assess content performance and optimize accordingly
• Excellent written and verbal communication skills
• Ability to manage multiple deliverables and work collaboratively across teams with minimal supervision

Additional Desired Preferences

Desired preferences include highlighting any additional preferred levels of expertise for the role—reminder: items listed here are not requirements and do not disqualify a candidate from consideration.

• Exposure to ecommerce content optimization and product-led storytelling
• Experience working with AI-assisted content tools (e.g., content generation, translation, or optimization tools)
• Familiarity with analytics tools (e.g., Google Analytics, SEO tools like SEMrush, etc.)
• Experience working within agency or cross-functional marketing environments

Supervisory Responsibilities

None, this is an individual contributor role.

Benefits

USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected.

Job Category

Sales & Marketing

Job Type

Full-Time