Director, Content & Creative Services
USP
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Benefits offered by this job
Job summary
USP is seeking a Director, Content & Creative Services to source content into compelling, customer‑centric digital experiences. The role builds the operating model, standards, workflows, technology, and partner ecosystem to produce reusable video, audio, articles, social content, infographics, and trainings at speed and with consistent quality.
This leader will scale USP’s Digital Studio with a focus on governance, cross‑functional collaboration, and measurable outcomes across customer journeys
Qualifications
- Bachelor’s degree or equivalent in marketing, communications, or related field.
- 12+ years building digital content, creative services, or studio operations.
- Strong leadership of cross-functional teams, agencies, and vendors.
Responsibilities
- Define Digital Studio strategy, operating model, and annual plan.
- Lead content atomization from webinars to reusable assets.
- Ensure audience relevance, accessibility, branding, and reuse.
- Oversee agency partners, budgets, and production timelines.
- Collaborate with Science, Education, and Global Communications teams.
Skills
Education
Tools
Job description
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Standardized Language For Consistency (do Not Delete):
At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide.
At USP, we value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship, professional development, and leadership opportunities. Our partnerships, standards, and research reflect our belief that ensuring broad participation in scientific leadership results in stronger, more impactful outcomes for global health.
USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair, merit‑based selection processes that enable the best scientific minds—regardless of background—to contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment.
USP is seeking a Director, Content & Creative Services to source content into compelling, customer‑centric digital experiences. The role will build the operating model, creative standards, workflows, technology, and partner ecosystem needed to produce reusable video, audio, articles, social content, infographics, email modules, campaign assets, and internal training at speed and with consistent quality.
This role will build and scale USP’s Digital Studio, with a strong focus on:
- Content atomization strategy and studio operations
- Multiformat digital production and creative quality
- Cross‑functional governance, distribution, measurement, and reuse
Working across Scientific Affairs, Education, Global Communications, Digital Marketing, Industry Programs, regional teams, and external partners, this leader will turn high‑value source material into coordinated content journeys that expand customer knowledge, strengthen thought leadership, improve engagement, generate leads, and support measurable business and education outcomes.
As part of our mission to advance scientific rigor and public health standards, you will play a vital role in increasing global access to high‑quality medicines through public standards and related programs. USP prioritizes scientific integrity, regulatory excellence, and evidence‑based decision‑making to ensure health systems worldwide can rely on strong, tested, and globally relevant quality standards.
Additionally, USP’s People and Culture division, in partnership with the Equity Office, invests in leadership and workforce development to equip all employees with the skills to create high‑performing, inclusive teams. This includes training in equitable management practices and tools to promote engaged, collaborative, and results‑driven work environments.
- Digital Studio Strategy & Operating Model
- Establish the vision, roadmap, service model, and annual plan for USP’s Digital Studio and content atomization capability.
- Build a scalable operating model that progresses from agency‑supported pilot to a sustainable insourced center of excellence.
- Define intake, prioritization, briefing, production, review, publishing, and reuse workflows.
- Translate enterprise priorities and customer needs into a focused studio portfolio and production roadmap.
- Content Atomization & Multiformat Production
- Turn webinars, seminars, expert presentations, education programs, and other source assets into coordinated suites of reusable content.
- Lead production of short‑form video, audio and podcasts, articles, social posts, infographics, email snippets, campaign modules, and internal training.
- Ensure each asset is audience‑relevant, channel‑appropriate, accessible, on brand, and designed for reuse across the customer journey.
- Apply AI‑enabled and digital production tools responsibly to improve speed, consistency, versioning, and scale.
- Creative Direction, Quality & Governance
- Set creative direction, production standards, templates, and quality controls across video, audio, design, and digital content.
- Partner with scientific and communications owners to preserve scientific accuracy while making complex topics clear and engaging.
- Embed brand consistency, accessibility, rights management, and SMRP/PMRC requirements into studio workflows.
- Maintain review discipline, version control, and production documentation for every deliverable.
- Agency, Technology & Studio Operations
- Select, brief, and manage agency and production partners against clear scope, quality, timeline, and budget expectations.
- Own studio capacity planning, production schedules, vendor performance, and investment decisions.
- Define requirements for video and audio editing, design, recording, collaboration, and digital asset management tools.
- Build repeatable processes and internal capability that reduce one‑off effort and improve time to market.
- Cross‑Functional Activation & Content Reuse
- Lead collaborative planning with Scientific Affairs, Education, Industry Programs, Global Communications, Digital Marketing, and regional teams.
- Convert shared priorities into actionable creative briefs, channel plans, and coordinated content packages.
- Enable distribution across USP‑owned channels, the Education LMS, webinars, email and Marketo nurture, social platforms, regional channels, and the USP Store.
- Promote systematic tagging, storage, discovery, adaptation, and reuse through the content library and digital asset management ecosystem.
- Measurement, Learning & Scale
- Define and report studio KPIs, including throughput, reuse, engagement, views, leads, education impact, conversion contribution, and production efficiency.
- Use performance data and stakeholder feedback to improve formats, workflows, channel activation, and investment choices.
- Document pilot results, codify lessons learned, and scale successful approaches across topics, regions, and business priorities.
- Present studio performance, risks, recommendations, and roadmap decisions to senior leadership.
- Bachelor’s degree in marketing, communications, digital media, design, journalism, business, or a related field.
- 12+ years of progressive experience in digital content, creative services, studio operations, content marketing, or integrated production.
- 7+ years leading teams, agencies, vendors, or multidisciplinary production operations.
- Demonstrated success building or scaling a content studio, center of excellence, or high‑volume content production capability.
- Strong portfolio of multiformat work spanning video, audio, design, editorial, social, email, and campaign content.
- Experience translating technical or complex subject matter into clear, audience‑relevant digital experiences.
- Expertise in creative operations, production planning, agency management, budgeting, briefing, and quality assurance.
- Proven ability to lead across a global, cross‑functional, matrixed environment and influence senior stakeholders.
- Working knowledge of accessibility, brand governance, content rights, review workflows, digital asset management, and performance measurement.
- Experience in scientific, healthcare, education, standards, or another regulated or technically complex environment.
- Deep expertise in:
- Content atomization and modular content strategy
- Video, audio, visual design, editorial, and social production workflows
- Digital asset management, metadata, and enterprise content reuse
- Familiarity with:
- AI‑enabled content tools, marketing automation, analytics dashboards, webinar and recording platforms, and creative design suites
- Experience launching a new capability, managing an agency‑to‑insource transition, or operating within a global center of excellence.
Yes, 1 report (Content Strategy Lead)
USP provides the benefits to protect yourself and your family today and tomorrow. From company‑paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well‑being is protected.
USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP.
Sales & Marketing
Full-Time
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