Creative Specialist

US Pharmacopeia; Hyderabad; On-site; INR 800,000 - 1,000,000; Full time

Job summary

US Pharmacopeia is seeking a Creative Specialist to design marketing graphics and assets across emails, social media, and campaigns. You will tailor visuals to campaign needs and regional audiences, collaborating with content strategists, designers, and regional teams to ensure brand consistency.

The role emphasizes strong design sense, knowledge of Adobe Creative Suite, and ability to adapt tone and format for diverse audiences while meeting deadlines.

Qualifications

• Bachelor’s degree in graphic/multimedia design or related field required.
• 5–7 years of experience in creative design and content creation for digital marketing.
• Experience tailoring content for diverse audiences across campaigns and channels.
• Proficiency with Adobe Creative Suite; ability to work with Canva and basic video/editing tools.

Responsibilities

• Design visually appealing graphics and assets for emails, ads, social posts, infographics, flyers, brochures, and presentations.
• Customize content to fit campaigns and regional linguistic needs.
• Collaborate with content strategists, campaign managers, and regional teams to align assets with brand guidelines.
• Review assets from freelancers/agencies and ensure brand consistency.
• Analyze performance with analytics to refine visuals and messaging.

Skills

Graphic design

Brand identity

Social visuals

Content strategy

Collaboration

Education

Bachelor’s degree in graphic/multimedia design

Tools

Adobe Photoshop

Illustrator

InDesign

Premiere Pro

After Effects

Canva

Job description

Who is USP?

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world’s leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide.

Description

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world’s leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide.

At USP, we value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship, professional development, and leadership opportunities. Our partnerships, standards, and research reflect our belief that ensuring broad participation in scientific leadership results in stronger, more impactful outcomes for global health.

USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair, merit-based selection processes that enable the best scientific minds—regardless of background—to contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment.

Brief Job Overview

This is a non-supervisory position in our Digital Marketing team. The role is responsible for creating and/or customizing content and artwork for marketing assets like emails, advertisements, social media posts, infographics, flyers, brochures, presentations, etc. The position will work closely with other members of the digital marketing team, business units, internal graphic designers and communication team, regional colleagues, freelance graphic designers, and agencies.

How will YOU create impact here at USP?

As part of our mission to advance scientific rigor and public health standards, you will play a vital role in increasing global access to high-quality medicines through public standards and related programs. USP prioritizes scientific integrity, regulatory excellence, and evidence-based decision-making to ensure health systems worldwide can rely on strong, tested, and globally relevant quality standards.

Additionally, USP’s People and Culture division, in partnership with the Equity Office, invests in leadership and workforce development to equip all employees with the skills to create high‑performing, inclusive teams. This includes training in equitable management practices and tools to promote engaged, collaborative, and results‑driven work environments.

The Creative Specialist Has The Following Responsibilities

• Creatives Development: Design visually appealing graphics and artwork using marketing‑ready core content and messages to develop assets like emails, social media posts, flyers, brochures, infographics, short motion graphics, and basic multimedia assets for marketing campaigns.
• Creative Customization: Customize graphic and multimedia content and creatives to suit the needs of different campaigns and audience segments. Ensure all assets are optimized for various digital platforms (e.g., websites, social media, email campaigns) and formats. Adapt content to fit different regional or linguistic requirements when applicable.
• Collaboration: Work closely with content strategy specialist, campaign managers, business teams and, when applicable, regional PoCs to gather insights and feedback, ensuring assets are aligned with campaign needs.
• Maintain asset repository and share assets with regional PoCs.
• Creative Content Review: Review and edit creative assets, including graphics and multimedia content, developed by freelancers and external agencies to ensure alignment with brand guidelines, tone, and messaging strategy.
• Submit and ensure review of new content and assets by internal review committee(s).
• Performance Assessment & Recommendations: Work closely with the analytics team to assess creative content performance and make recommendations for further visual and stylistic customization or adjustments based on engagement metrics.
• Industry Awareness: Stay up to date with industry trends, consumer behavior, and competitor content strategies to inform the visual and creative direction of content.

Who is USP Looking For?

• Bachelor’s degree in graphic/multimedia design, or a related field. A background in pharmaceutical/life sciences or another scientific industry with a strong understanding of scientific terminology is required.
• 5–7 years of experience in creative design and graphic content creation. Exposure to a diverse range of content types, including social media visuals, Google display ads, flyers, case studies, white papers, infographics, and multimedia assets is highly desirable.
• Proven experience in tailoring creative content to meet diverse audience needs, demonstrating adaptability in tone, style, and messaging based on different customer segments and campaign objectives.
• Expertise in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar tools (e.g., Canva), with working knowledge of video and animation tools such as Adobe Premiere Pro, After Effects, or similar.
• Strong design sensibility and visual storytelling skills with the ability to adapt tone, style, and content structure for different audiences and formats.
• Strong analytical skills to assess creative content performance and drive data‑informed design decisions.
• Excellent organizational skills with the capacity to manage multiple creative projects and deadlines simultaneously. Ability to prioritize tasks and ensure timely delivery of high‑quality assets.
• Strong oral and written communication skills.
• Proven track record of collaborating across teams with minimal supervision.

Additional Desired Preferences

• Experience in multimedia creation, motion graphics, or basic video editing for digital marketing purposes.
• Proven track record of working within a creative marketing agency or design studio.

Supervisory Responsibilities

None, this is an individual contributor role.

Benefits

USP provides the benefits to protect yourself and your family today and tomorrow. From company‑paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well‑being is protected.

Job Category

Publications

Job Type

Full‑Time