Senior Content Marketing Strategist

Payoneer; Bengaluru; On-site; INR 2,600,000 - 3,800,000; Full time

Job summary

Payoneer, a leading global payments platform, seeks a Senior Copywriter to shape value messaging across its multi‑product platform. You will translate complex fintech workflows into clear, benefit-led narratives for SMBs, enterprises, and platforms, working with product marketing, web, design, analytics, and legal to drive clarity and impact.

The role emphasizes strategic messaging over volume, requiring crisp, credible copy that helps users understand Payoneer’s value within seconds.

Qualifications

• Proven experience writing for B2B SaaS or fintech products with complex workflows
• Strong understanding of SaaS and fintech buying journeys and decision‑maker psychology
• Ability to write crisp conversion copy and long‑form explanatory content with equal confidence
• Experience working closely with designers, product marketers, and senior stakeholders
• Exceptional clarity of thought and structured writing skills
• Experience with payments, payroll, global hiring, compliance, or financial infrastructure products
• Exposure to CRO, experimentation, or SEO for large‑scale websites
• Experience mentoring or reviewing work of junior writers
• Stakeholders trust you with high-visibility, high-impact website narratives

Responsibilities

• Own and evolve core website messaging across homepage, product pages, pricing, and conversion flows
• Translate complex fintech workflows into clear, benefit-led narratives without oversimplifying
• Help users quickly understand what Payoneer does, who it is for, and why it is different
• Partner with Product Marketing to define positioning for Payoneer’s key offerings including global payments, Workforce Management, mass payouts, merchant services, and platform solutions
• Tailor messaging for different ICPs such as SMBs, enterprises, platforms, marketplaces, and finance leaders
• Ensure clarity across regions and hiring or payment corridors
• Write and refine homepage narratives, hero copy, section hierarchy, and CTAs with conversion intent
• Balance trust, credibility, and conversion without sounding salesy or generic
• Collaborate with CRO and analytics teams to iterate copy based on real user behavior
• Lead website copy for product launches, feature releases, and pricing or packaging updates
• Ensure consistency across website, campaigns, and sales surfaces
• Help shape Payoneer’s brand voice for senior decision-makers, including CFOs and founders
• Work with designers to ensure copy and visual hierarchy function as one system
• Reflect real objections, proof points, and use cases from regional teams

Skills

B2B SaaS copywriting

Fintech copywriting

Conversion-focused writing

Collaboration with designers

Structured writing

Payments/payroll/fintech familiarity

CRO/SEO exposure

Mentoring writers

High-visibility narratives

Job description

About Payoneer

Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories.

Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories.

By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.

Experience

6 to 10+ years in B2B SaaS, fintech, payments, enterprise platforms, or adjacent global infrastructure products

Role Overview

We are looking for a Senior Copywriter who can shape how Payoneer communicates its value across a complex, multi-product platform that serves SMBs, enterprises, marketplaces, platforms, and global workforces.

This is a senior, high-judgment role. You will not be writing at volume. You will be expected to bring clarity to complexity, make strategic tradeoffs in messaging, and help users understand Payoneer’s value within seconds.

You will work closely with Product Marketing, Web, Growth, Design, Analytics, Legal and senior stakeholders to define how Payoneer sounds across its most critical website surfaces.

If you enjoy turning global payments, pricing models, compliance workflows, and platform capabilities into sharp, confident, human messaging, this role is for you.

Key Responsibilities

Website and Platform Messaging

• Own and evolve core website messaging across homepage, product pages, corridor pages, pricing, and conversion flows
• Translate complex fintech and payments workflows into clear, benefit-led narratives without oversimplifying
• Help users quickly understand what Payoneer does, who it is for, and why it is different

Product Positioning and ICP Clarity

• Partner with Product Marketing to define positioning for Payoneer’s key offerings including global payments, Workforce Management, mass payouts, merchant services, and platform solutions
• Tailor messaging for different ICPs such as SMBs, enterprises, platforms, marketplaces, and finance leaders
• Ensure clarity across regions and hiring or payment corridors

Conversion and CRO-Led Copy

• Write and refine homepage narratives, hero copy, section hierarchy, and CTAs with conversion intent
• Balance trust, credibility, and conversion without sounding salesy or generic
• Collaborate with CRO and analytics teams to iterate copy based on real user behavior

Launches and Website-Led Campaigns

• Lead website copy for product launches, feature releases, and pricing or packaging updates
• Write landing pages, supporting email copy, and sales narratives aligned to GTM priorities
• Ensure consistency across website, campaigns, and sales surfaces

Brand Voice and Thought Leadership

• Help shape Payoneer’s brand voice for senior decision-makers including CFOs, founders, and operations leaders
• Support executive thought leadership, long‑form content, and strategic narratives when required
• Act as a guardian of tone, clarity, and credibility across website content

Cross‑Functional Collaboration

• Work closely with designers so copy and visual hierarchy function as one system
• Partner with sales, customer success, and regional teams to reflect real objections, proof points, and use cases
• Review and elevate copy written by other teams when it impacts the website

What We Are Looking For

Must‑Have

• Proven experience writing for B2B SaaS or fintech products with complex workflows
• Strong understanding of SaaS and fintech buying journeys and decision‑maker psychology
• Ability to write crisp conversion copy and long‑form explanatory content with equal confidence
• Experience working closely with designers, product marketers, and senior stakeholders
• Exceptional clarity of thought and structured writing skills

Nice to Have

• Experience with payments, payroll, global hiring, compliance, or financial infrastructure products
• Exposure to CRO, experimentation, or SEO for large‑scale websites
• Experience mentoring or reviewing work of junior writers
• Stakeholders trust you with high‑visibility, high‑impact website narratives

The Payoneer Ways of Working

Act as our customer’s partner on the inside

Learning what they need and creating what will help them go further.

Do it. Own it.

Being fearlessly accountable in everything we do.

Continuously improve

Always striving for a higher standard than our last.

Build Each Other Up

Helping each other grow, as professionals and people.

We are committed to providing a diverse and inclusive workplace. Payoneer is an equal opportunity employer, and all qualified applicants will receive consideration for employment no matter your race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation at any stage of the hiring process, please speak to the recruiter managing the role for any adjustments. Decisions about requests for reasonable accommodation are made on a case‑by‑case basis.