Marketing Automation & Operations Specialist

Payoneer Inc.; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Payoneer Inc. in Gurugram, India seeks a Marketing Automation & Operations Specialist to own customer communications across Braze, building end-to-end campaigns and multi-step journeys across email, push, WhatsApp, SMS, and in‑app channels.

You will collaborate with Life Cycle Marketing and BizTech Ops to ensure compliant, localized messaging, accurate data mapping, and rapid QA. A detail-oriented communicator with Braze experience is preferred; English fluency is required.

Qualifications

• 2+ years hands-on experience building customer communications in Braze.
• Experience building multi-step journeys or Canvas flows.
• Working knowledge of Liquid templating for personalization and conditional logic.
• Solid understanding of audience segmentation and data mapping.
• Experience building across multiple channels (email baseline; push/WhatsApp/SMS/in-app a plus).
• High attention to detail and ability to follow checklists and naming conventions.
• Clear written English communication for remote collaboration.
• Ability to manage workload, meet deadlines, and flag blockers.

Responsibilities

• Build end-to-end campaigns and multi-step Canvas journeys in Braze across email, push, WhatsApp, SMS, and in-app channels.
• Configure message variants, entry/exit rules, and audience targeting based on briefs.
• Apply Liquid personalization and conditional logic for dynamic messages.
• Work within approved email base layouts and templates.
• Enforce Braze naming conventions, tagging standards, and asset categorization.
• Collaborate with Life Cycle Marketing and BizTech Ops to translate strategy into Braze builds.
• Validate audience segment logic and data mapping before handoff.
• Ensure localisation and encoding across markets and check rendering and tracking links.
• Respond to QA feedback and rework builds.
• Flag ambiguities or data issues early.

Skills

Braze journey building

Multi-channel campaigns

Liquid templating

Audience segmentation

Campaign governance

English communication

Deadline management

Tools

Braze

Liquid

Job description

Marketing Automation & Operations Specialist

Gurugram, India

Growth (Sales, Customer Success, Marketing, and Partnerships)

Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories.

By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.

We are looking for a detail-oriented Comms Builder to join Payoneer’s AI Growth & Business Technology organization. This is a hands‑on, execution-focused role: you will build the operational and transactional communications that keep our customers informed, compliant, and engaged — covering critical moments like compliance notices, risk alerts, account actions, and product updates.

You will work inside Braze, Payoneer’s customer engagement platform, building campaigns and multi‑step journeys across email, push, WhatsApp, SMS, and in‑app channels. As part of our BizTech Ops team You will partner closely with Life Cycle Marketing team, who define strategy and journey design, regional and central R&D stakeholders.

What You’ll Do

• Build end‑to‑end campaigns and multi‑step Canvas journeys in Braze across email, push, WhatsApp, SMS, and in‑app channels.
• Configure message variants, apply entry and exit rules, and set up audience targeting and trigger conditions based on briefs provided by the strategy team.
• Apply Liquid personalization, conditional logic, and Connected Content to create dynamic, compliance‑driven messages that respond to user attributes and real‑time data.
• Work within approved email base layouts and design templates maintained by the BizTech Ops team.
• Apply and enforce Braze naming conventions, tagging standards, and asset categorization on every campaign and Canvas — mandatory for governance and reporting.
• Work with AI in Braze to ensure efficiency and accuracy.

Data & Audience Validation

• Validate audience segment logic — including include/exclude filters and test vs control splits — before every handoff.
• Confirm segment sizes match expected populations and flag anomalies before build completion.
• Verify all required user attributes are correctly mapped and present in the data layer — including identifiers, locale, product flags, and cohort assignments.

Content Quality & Localisation

• Verify that all copy is approved, Liquid variables render correctly, and fallback values are set for every personalisation token.
• Confirm localisation is complete across all required markets and validate special characters, encoding, and formatting for each locale.
• Run device, dark mode, and RTL rendering checks where applicable before handoff.
• Confirm UTM parameters and tracking links are consistent and correctly formatted.
• Complete the full pre‑handoff build checklist — covering naming, content, data, rendering, and channel‑specific items — before submitting campaigns for QA.
• Respond promptly to QA feedback from BizTech Ops and rework builds in Braze.
• Collaborate with LCM Planners to understand brief intent and translate strategy into accurate Braze builds.
• Flag ambiguities, data issues, or template gaps to the relevant owner early — don’t wait for QA to surface them.

Who You Are

Required

• 2+ year of hands‑on experience building customer communications in Braze.
• Practical experience building multi‑step journeys or Canvas flows, not just single‑send campaigns.
• Working knowledge of Liquid templating for personalization, conditionals, and fallback logic.
• Solid understanding of audience segmentation, entry/exit criteria, and user attribute mapping.
• Experience building across multiple channels — email is the baseline; experience with push, WhatsApp, SMS, or in‑app is a strong plus.
• High attention to detail: you complete checklists, follow naming conventions, and catch errors before they reach QA.
• Clear written communication in English — you will work daily with remote colleagues across multiple time zones.
• Ability to manage your own workload, meet deadlines, and flag blockers proactively.
• Working knowledge of subscription management and frequency capping — subscription groups and states — to keep operational and compliance messaging opt‑in compliant.
• Familiarity with the Braze data model — standard and custom attributes, custom events, and event properties — and how they drive segmentation and personalization.

Advantage

• Experience specifically with operational, transactional, or compliance‑driven communications — not just marketing or promotional messages.
• Familiarity with Connected Content or dynamic content pulled from external APIs or data sources.
• Experience setting up A/B or multivariate test variants within campaigns or Canvases.
• Understanding of email deliverability best practices (sender reputation, suppression lists, bounce handling).
• Background in fintech, payments, or a regulated industry where accuracy and compliance carry real consequences.
• Working knowledge of the Braze REST API and API‑triggered campaigns.
• Familiarity with Braze data ingestion and export methods — SDK, Cloud Data Ingestion, and Currents.

The Payoneer Ways of Working

• Act as our customer’s partner on the inside.
• Do it. Own it.
• Continuously improve.
• Build Each Other Up.

Act as our customer’s partner on the inside Learning what they need and creating what will help them go further.

Do it. Own it. Being fearlessly accountable in everything we do.

Continuously improve Always striving for a higher standard than our last.

Build each other up Helping each other grow, as professionals and people.

We are committed to providing a diverse and inclusive workplace. Payoneer is an equal opportunity employer, and all qualified applicants will receive consideration for employment no matter your race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation at any stage of the hiring process, please speak to the recruiter managing the role for any adjustments. Decisions about requests for reasonable accommodation are made on a case‑by‑case basis.