Senior Content Associate

SaaS Labs; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

SaaS Labs’ JustCall is looking for a driven writer who can shape the narrative across web, blog, email, and social. You’ll own the calendar, coordinate with design and product teams, and ensure every piece ships on time and on brief.

You’ll craft cornerstone content, maintain voice standards, and help explain complex product ideas. The role demands a portfolio across web, blog, email, and social, with 3–5 years of B2B SaaS writing and exceptional organizational skills.

Qualifications

• 3–5 years of writing copy, ideally in B2B SaaS.
• Portfolio across web, blog, email, and social.
• Stay organised under a full calendar and still ship clean work.
• Write plain, specific copy and make technical ideas easy to read.
• Own a process end-to-end, from briefs to publishing.

Responsibilities

• Draft and sharpen web and landing page copy — headlines, subcopy, feature sections, and CTAs
• Write blogs and long-form content, from product announcements to thought leadership
• Own email and lifecycle copy — onboarding sequences, campaigns, and A/B variants
• Write social copy and SEO content, including meta titles and descriptions, down to sections like FAQs
• Plan what ships when, write briefs, and track every piece from draft to publish
• Coordinate designers, freelancers, and other teams so work lands on time and on brief
• Keep clear visibility into what's in flight, what's done, and what's at risk
• Build the workflows and reusable content team skills
• Use AI tools to do more with less, and write prompts that speed up the team

Skills

Copywriting

B2B SaaS writing

Portfolio

Organizational skills

Tools

Google Analytics

HubSpot

Job description

If you write across formats and you're the kind of person who keeps the whole pipeline on track, this role hands you both.

You'll define the narrative — how JustCall explains what it does and why it matters to the revenue teams who use our products, and the buyers deciding whether to. You'll set the voice and tone across web, blog, email, and social, and own the calendar that keeps all of it moving.

You'll write the cornerstone pieces yourself — the ones that set the standard for how we sound — and hold that line across everything the wider team ships, from PMM and CRO to design and events.

What you'll actually do

Write across formats

• Draft and sharpen web and landing page copy — headlines, subcopy, feature sections, and CTAs
• Write and edit blogs and long-form content, from product announcements to thought leadership
• Own email and lifecycle copy — onboarding sequences, campaigns, and A/B variants
• Write social copy and SEO content, including meta titles and descriptions, down to sections like FAQs

Own the calendar

• Plan what ships when, write the briefs, and track every piece from draft to publish
• Coordinate designers, freelancers, and other teams so work lands on time and on brief
• Keep clear visibility into what's in flight, what's done, and what's at risk, so no one has to chase

Hold the quality bar

• Self-edit hard, and hold every piece to our voice and style standards
• Review others' content for clarity, flow, and consistency
• Push every draft that's specific and reads like it was written by a human

Build the systems

• Build the workflows and reusable skills the content team runs on
• Use AI tools to do more with less, and write the prompts that make the whole team faster

What we're looking for

• Have 3-5 years of writing copy, ideally in B2B SaaS
• Can show a portfolio across the web, blog, email, and social
• Stay organised under a full calendar and still ship clean work
• Write plain, specific copy and make technical ideas easy to read
• Like owning a process end-to-end, rather than waiting to be handed briefs

Edges that help

• Have written for sales and support teams
• Know SEO fundamentals and the tools we run on, like GA, HubSpot
• Have worked somewhere fast, where priorities shift week to week

How we work

• Outcomes over process. We measure engineering impact by production reliability, latency benchmarks, eval coverage, and the AI experiences we ship - not tickets closed.
• Deeply hands-on culture - leadership here means staying close to the hardest technical problems, not delegating your way out of them.
• Fast cycles, high ambiguity, and the expectation that you bring both architectural depth and shipping velocity to every initiative.
• Competitive pay tied to the systems you architect and the engineering culture you build.

The bigger picture

JustCall is SaaS Labs' flagship product - used by 6,000+ businesses across 70+ countries to run their customer conversations. We're backed by Peak XV and Base10 Partners, have crossed $40M ARR, and are building toward $100M with the team, the product, and the infrastructure to get there.

If this is the role you've been waiting to find - let's talk.

SaaS Labs takes pride in being an equal opportunity employer. We believe diverse teams build better products, which is why we're committed to making hiring or any employment decision regardless of race, colour, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity, sexual orientation, or any other characteristic.