Senior Cluster Manager - HDFC BB - Panipat

Aditya Birla Sun Life Insurance; Goa; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Aditya Birla Sun Life Insurance in Goa invites an experienced sales leader to drive business growth through strategic channel partnerships. You will manage a team of Sales Managers, align branch targets with company strategy and ensure consistent performance across the region.

You will build relationships with bank/channel partners, oversee sales processes, train teams, monitor progress, and propel premium and revenue growth while maintaining service quality and compliance within IRDA guidelines.

Job description

Job Purpose

Drive business and achieve targets through allocated region/area. Nurture and maintain the relationship with the channel partner for the incremental development of the business contributing by the relation and help/supervise them for the smooth function of the business process flow. Manage a team of Sales Managers to maintain the proper process of doing valued business for the organisation.

Job Context & Major Challenges

Job Context: Drive business and achieve targets through allocated region/area. Nurture and maintain the relationship with the channel partner for the incremental development of the business contributing by the relation and help/supervise them for the smooth function of the business process flow. Manage a team of Sales Managers to maintain the proper process of doing valued business for the organisation.

Job Challenges

• High dependency on HDFC Bank relationships who may have their own priorities so alignment is the key.
• Balancing between the process requirement and expectations of the Channel partners

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 Ensure achievement of Targets (Premium & Revenue) in order to contribute in overall growth of the company

1. Continuous interaction ( as per RH / ZH's defined grid ) with the channel partners

• Mapping all the key decision makers & build review mechanism per mapping basis decided Intervals
• Aggressively downloading all the RnR activities to be run by BSLI

KRA2 Ensure smooth function of the sales and other processes in order to maximise business potential

1. Communicating any product changes, process change or change in any rules and regulations (internal / IRDA) with the help of different training module.

• Supporting in the actual sales and service aspects including sales calls, issuance and complaint handling

KRA3 Maintain the expense gap in order to reduce the cost

1. Understanding the need of the expense

• Taking commitment from the channel before any spending or allocation of the budget
• Maintain a SM wise expense tracker

KRA4 Ensure relevant people in the right place right time in order to maximise the productivity

1. People Retention @ 90% levels to be maintained

• Understanding the strength of the resource and depending on that allocating job responsibility
• Evaluating the opportunity of each business unit and allocating targets as per that
• Recruit, develop and train team members to maximize productivity
• Position gaps / Vacancy to be filled within a TAT of T+15 Days

KRA5 Ensure the right method of business acquisition in order get the profitable mix for the organisation

1. Scrutinise the business on regular basis

• Maintain quality checks. Monitor Customer Complaints and adhere to defined resolution TATs - T + 72 Hrs
• Take necessary documented actions against defaulting employees on quality / conduct parameters

KRA6 Ensure Persistency targets ( from 2nd year ) as per the company norms so that renewals take place on time

1. Regular MIS flow and Communication with Channel Partners on T-30 Basis ( T Being the renewal date )

• Resolve queries as and when required to ensure that renewal takes place on time
• Fortnightly renewal status review mechanism to be followed internally

KRA7 Building new business opportunities within the allocated area/relationships in order to maximise the productivity / Top Line

1. Identify innovative methods working with the relationship to enhance penetration of the database

• SM Review Mechanism to have 40%
• Activation with 2 Case / Active @ 50K ATS to be focused
• Ensure Product Mix - Trad 50% : ULIP 40% : Term 10%
• 15% Business More than TATA Provide inputs for new products & Sales Pitch, basis an in-depth understanding of Channel needs
• Identify training needs for the in-house and channel partner teams
• Regular Product Updates and Comparative Analysis should be shared with Bank Leadership / Hierarchy