Senior Category Manager - FMCG Food

Fairdeal.Market; Gurugram District; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Fairdeal.Market is seeking an experienced buying manager to shape the product assortment for its quick commerce B2B platform in Gurugram. You will lead category development, onboarding brands, and optimize assortment to meet customer needs and drive GMV.

The ideal candidate has proven supplier negotiation skills, strong analytics, and comfort negotiating with international and local brands. You will collaborate with sales and marketing to maximize visibility and profitability.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• Proven track record of successful product selection and supplier negotiations.
• Strong analytical skills and the ability to make data-driven decisions.
• Excellent negotiation, communication, and interpersonal skills.
• Deep understanding of category trends and consumer behavior.
• Ability to work in a fast-paced environment and manage multiple priorities.
• Strong attention to detail and organizational skills.
• Proficiency in using buying and inventory management software.

Responsibilities

• Expand relevant categories in Quickcom B2B business.
• Channel agnostic approach while evolving categories and assortment.
• Drive AOV > INR 10000 (10x vs B2C QuickCom); Total Lines Sold per Order > 10.
• Help brands to drive non-KVI, new consumer demands, expand distribution.
• Develop long-term revenue plan on category and channel level.
• Lead Annual Business Plan, resulting into monthly S&OP Process with monthly category and brand wise GMV and CM1 Plan; and actualization.
• Monthly Brand wise P&L: Target to improve CM1 > 3% through better product mix, long-term favourable procurement deals, QPS, minimize inventory expiry.
• TOT and long-term business collaboration with international, national, regional and D2C brands. Ensure negative working capital maintained.
• Operate with 3 days inventory level at every dark store.
• Ensure fill rate > 100% for KVI and 90% > for non-KVI.
• Defining and deploying Customer acquisition and retention strategy; regular tactical interventions to ensure weekly customer retention > 90%.
• Focus on repeat orders per day > 3 per customer.
• Champion a customer-centric approach in all buying decisions, ensuring products meet customer expectations and preferences.
• Utilize customer feedback and insights to refine product assortment and enhance the shopping experience.
• Preparing and deploying quarterly market activation calendar; and pre-align with brands on co-execution and monetization.
• Work closely with the sales and marketing teams to develop promotional strategies that drive product visibility and sales.
• Coordinate with the merchandising team to ensure effective product placement and presentation.

Skills

Negotiation skills

Analytical skills

Communication

Interpersonal skills

Category trends

Inventory software

Prioritization

Attention to detail

Organizational skills

Education

Bachelor’s degree in Business/Marketing or related field

Tools

Inventory management software

Job description

Fairdeal.Market is a rapidly growing B2B quick commerce company offering a wide range of products with delivery times as short as 60 minutes. Our mission is to ensure that every shopping bag worldwide can be filled efficiently and sustainably.

We are looking for an experienced and dynamic buying manager to join our category team. This role is essential in shaping the product assortment and ensuring that we offer a compelling and diverse range of products to our customers. The ideal candidate will have a strong background in buying and merchandising, excellent negotiation skills, and a proven track record in an ecommerce environment

Key Responsibilities

A. Category Development and Brand Onboarding

• Expand relevant categories in Quickcom B2B business
• Channel agnostic approach while evolving categories and assortment
• Drive AOV > INR 10000 (10x vs B2C QuickCom); Total Lines Sold per Order > 10
• Help brands to drive non-KVI, new consumer demands, expand distribution

B. Deliver 3-5 Years GMV Plan

• Develop long-term revenue plan on category and channel level
• Lead Annual Business Plan, resulting into monthly S&OP Process with monthly category and brand wise GMV and CM1 Plan; and actualization
• Monthly Brand wise P&L : Target to improve CM1 > 3% through better product mix, long-term favourable procurement deals, QPS, minimize inventory expiry

C. Supplier Relationship and Inventory Management

• TOT and long-term business collaboration with international, national, regional and D2C brands. Ensure negative working capital maintained
• Operate with 3 days inventory level at every dark store
• Ensure fill rate > 100% for KVI and 90% > for non-KVI

D. Customer Focus

• Defining and deploying Customer acquisition and retention strategy; regular tactical interventions to ensure weekly customer retention > 90%
• Focus on repeat orders per day > 3 per customer
• Champion a customer-centric approach in all buying decisions, ensuring products meet customer expectations and preferences.
• Utilize customer feedback and insights to refine product assortment and enhance the shopping experience.

E. Sales and Marketing Collaboration

• Preparing and deploying quarterly market activation calendar; and pre-align with brands on co-execution and monetization
• Work closely with the sales and marketing teams to develop promotional strategies that drive product visibility and sales.
• Coordinate with the merchandising team to ensure effective product placement and presentation.

What We’re Looking For

• Bachelor’s degree in Business, Marketing, or a related field
• Proven track record of successful product selection and supplier negotiations.
• Strong analytical skills and the ability to make data-driven decisions.
• Excellent negotiation, communication, and interpersonal skills.
• Deep understanding of category trends and consumer behavior.
• Ability to work in a fast-paced environment and manage multiple priorities.
• Strong attention to detail and organizational skills.
• Proficiency in using buying and inventory management software.