Senior Category Manager

Adda247; Gurugram District; On-site; INR 1,500,000 - 2,100,000; Full time

Benefits offered by this job

Competitive compensation package

Growth opportunities

Collaborative and fast-paced env.

Impactful role in online learning

Job summary

Adda247 in Gurugram is seeking a Category Management leader to own the P&L, define growth strategies, and drive profitability across the online education category.

You will lead organic user acquisition with a focus on YouTube, build educator partnerships, and align marketing, sales, operations, and product to execute category initiatives. The role offers a fast-paced, collaborative environment with growth opportunities and a competitive compensation package.

Qualifications

• Proven experience in category management.
• Strong understanding of P&L management and budgeting.
• In-depth knowledge of social media marketing, particularly YouTube, for organic acquisition.
• Excellent communication and interpersonal skills, with the ability to build relationships with diverse stakeholders.
• Proven ability to collaborate effectively with cross-functional teams.
• Data-driven mindset with strong analytical and problem-solving skills.
• Experience in the online education industry is a plus.

Responsibilities

• Own the category P&L and execute strategies to hit revenue and profitability targets.
• Develop and implement organic acquisition strategies, with a focus on YouTube.
• Build and manage relationships with educators, onboard new educators, and support content creation.
• Coordinate with sales, operations, marketing, and product for seamless category execution.
• Collaborate with product and tech teams to optimize user experience and drive engagement.
• Stay informed on market trends and competitor activities to guide strategy.

Skills

P&L management

Budgeting

YouTube marketing

Cross-functional collaboration

Data analytics

Ed-tech experience

Education

MBA or equivalent

Job description

Key Responsibilities

P&L Management: Own the category P&L. Define and execute strategies to achieve revenue and profitability targets. Monitor performance metrics, identify growth opportunities, and manage budgets effectively.

Organic Acquisition: Develop and implement strategies for organic user acquisition, with a strong focus on leveraging social media channels, particularly YouTube. Analyze performance data and iterate on campaigns to improve efficiency.

Educator Relationship Management: Build and maintain strong relationships with educators. Identify and onboard new educators, provide feedback, and support them in creating engaging content. Collaborate on course development and curriculum planning.

Cross-functional Collaboration: Coordinate with teams across the organization, including sales, operations, marketing, and product, to ensure seamless execution of category initiatives. Align teams around shared goals and drive efficiency.

Product Optimization: Collaborate with product and tech teams to optimize the user experience within the category. Provide requirements for features that improve engagement, retention, and conversion.

Market Analysis: Stay abreast of industry trends, competitor activities, and student needs. Use market insights to inform category strategy and make data-driven decisions.

Required Skills and Experience

• Proven experience in category management, preferably in the online learning or ed-tech space.
• Strong understanding of P&L management and budgeting.
• In-depth knowledge of social media marketing, particularly YouTube, for organic acquisition.
• Excellent communication and interpersonal skills, with the ability to build relationships with diverse stakeholders.
• Proven ability to collaborate effectively with cross-functional teams.
• Data-driven mindset with strong analytical and problem-solving skills.
• Experience in the online education industry is a plus.

We Offer

Opportunity to make a real impact in the online learning space.

Collaborative and fast-paced environment.

Competitive compensation package.

Growth and development opportunities.