Senior Category Insights and Analytics Analyst

Kraft Heinz India Pvt Ltd; Karnataka; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

Kraft Heinz India Pvt Ltd is seeking an Analyst III in Category Insights & Analytics to develop data-driven insights, category reviews, and actionable recommendations across brands and customer teams. You will partner with Category Leadership, Sales, Omni, and Strategy to deliver category-centric solutions that create mutual value.

The role emphasizes translating shopper behavior, consumer trends, and market data into business decisions, with a focus on assortment, shelving, and growth

Qualifications

• 5-8 years of experience in Category Management or related analytics role.
• Experience with syndicated, shopper, and retail data sources such as Circana, Nielsen, Kantar, SymphonyAI, or similar platforms.
• Proficiency in Microsoft PowerPoint and Excel, with working knowledge of Power BI or other data visualization tools.
• Strong analytical thinking, problem-solving skills, and attention to detail.
• Ability to translate complex data into actionable insights, business recommendations, and stakeholder-ready stories.
• Ability to manage multiple priorities and work under tight timelines while maintaining high standards of quality.
• Strong communication and stakeholder management skills, with the ability to collaborate across cross-functional and geographically distributed teams.
• Curiosity, ownership mindset, learning agility, and continuous improvement orientation.

Responsibilities

• Develop Category Review and Insights Decks: Build engaging, data-driven category review decks and business presentations using actionable insights to support customer reviews, category planning, and internal business decision-making.
• Data Analysis and Interpretation: Analyze syndicated, customer, shopper, competitive, and internal data sources to identify category trends, shopper behavior patterns, competitive dynamics, business risks, and growth opportunities.
• Understanding category drivers: Develop a deep understanding of a category performance by uncovering the why behind the numbers, connecting trends to business drivers, and translating analysis into insights.
• Insight Storytelling: Translate complex data into clear, compelling, and actionable stories that influence decision-making across Category Leadership, Sales, Strategy, Insights, and other cross-functional teams.
• Microsoft and Visualization Tool Proficiency: Leverage PowerPoint, Excel, Power BI, and other analytical and visualization tools to create impactful outputs and recommendations.
• Support Category Growth Initiatives: Provide analytical support for assortment, shelving, innovation, pricing, merchandising, sales performance, and category growth initiatives.
• Quality and Timely Delivery: Ensure accurate, high-quality, and timely delivery of category review decks and reporting across assigned customers, categories, and priorities.
• Value-Added Insights: Identify opportunities to provide proactive recommendations by analyzing emerging trends and opportunities, while supporting post-review action tracking.

Skills

PowerPoint

Excel

Power BI

Stakeholder management

Tools

Circana

Nielsen

Kantar

Numerator

In-house tools

Job description

Analyst III, Category Insights & Analytics Job Description At Kraft Heinz, Category Leadership is a core growth engine, built to lead with insights, act with intention, and deliver meaningful impact for our business and retail partners. We operate with a category-first mindset, translating shopper behavior, consumer understanding, and market data into strategies that influence decisions, shape shelves, and drive value. As insight-led consultants, we collaborate across teams to fuel performance today while anticipating the needs of tomorrow. We energetically invest in our people so that you will grow with us, and we will grow through you!

Role Summary As an Analyst III in Category Insights & Analytics, this role is responsible for supporting Category Leadership through the development of data-driven insights, category reviews, and analytical recommendations across Kraft Heinz brands, categories, and customer teams. The role acts as an insights partner, translating shopper behavior, consumer trends, category performance, competitive dynamics, and market data into actionable business recommendations that support assortment, shelving, innovation, performance tracking, and category growth strategies. This position collaborates closely with Category Leadership, Sales, Omni, Business Unit Strategy, Shopper Insights, and other cross-functional teams to deliver category-centric solutions that create mutual value and strengthen Kraft Heinz's position as a trusted category advisor.

Key Responsibilities

• Develop Category Review and Insights Decks: Build engaging, data-driven category review decks and business presentations using actionable insights to support customer reviews, category planning, and internal business decision-making.
• Data Analysis and Interpretation: Analyze syndicated, customer, shopper, competitive, and internal data sources, including Circana, Nielsen, Kantar, Numerator, and in-house tools, to identify category trends, shopper behavior patterns, competitive dynamics, business risks, and growth opportunities.
• Understanding category drivers: Develop a deep understanding of a category performance by uncovering the “why” behind the numbers, connecting trends to business drivers, and proactively translating analysis into insights.
• Insight Storytelling: Translate complex data into clear, compelling, and actionable stories that influence decision-making across Category Leadership, Sales, Strategy, Insights, and other cross-functional teams.
• Microsoft and Visualization Tool Proficiency: Leverage PowerPoint, Excel, Power BI, and other analytical and visualization tools to create impactful, insight-led outputs and business recommendations.
• Support Category Growth Initiatives: Provide analytical support for assortment, shelving, innovation, pricing, merchandising, sales performance, and category growth initiatives.
• Quality and Timely Delivery: Ensure accurate, high-quality, and timely delivery of category review decks, reporting, and analytical outputs across assigned customers, categories, and business priorities.
• Value-Added Insights: Identify opportunities to provide proactive recommendations by analyzing emerging trends, category performance, shopper behavior, competitive dynamics, assortment gaps, and growth opportunities, while supporting post-review action tracking and follow-up activities.

Requirements

• 5-8 years of experience in Category Management, Category Insights, Shopper Insights, Retail Analytics, Space Planning, or a related analytics role.
• Intermediate-level experience with syndicated, shopper, and retail data sources such as Circana, Nielsen, Kantar, SymphonyAI, or similar platforms.
• Intermediate to advanced proficiency in Microsoft PowerPoint and Excel, with working knowledge of Power BI or other data visualization tools.
• Strong analytical thinking, problem-solving skills, and attention to detail, with the ability to identify trends, opportunities, and business risks from data.
• Ability to translate complex data into actionable insights, business recommendations, and compelling stakeholder-ready stories.
• Ability to manage multiple priorities and work under tight timelines while maintaining high standards of quality and accuracy.
• Strong communication and stakeholder management skills, with the ability to collaborate effectively across cross-functional and geographically distributed teams.
• Curiosity, ownership mindset, learning agility, and continuous improvement orientation.

Nice to Have

• Planogramming or Space Planning experience, including assortment and shelf optimization principles.
• Familiarity with category growth strategies, assortment optimization, sales projections, and retail performance measurement.
• Knowledge of the retail environment, category management concepts, and cross-functional stakeholder collaboration.
• Experience analyzing distribution metrics, including Total Distribution Points (TDP), velocity, and related performance measures.

Cultural and Behavioural Competencies

Competency What it means for this role

• Ownership Takes accountability for quality, timelines, and stakeholder outcomes.
• Curiosity Proactively explores data, questions trends, and looks for business meaning beyond the numbers.
• Collaboration Builds productive relationships with internal teams and supports shared category goals.
• Customer and Category Mindset Balances customer needs, shopper insights, category growth, and Kraft Heinz priorities.
• Continuous Improvement Looks for ways to improve analytical outputs, processes, and storytelling standards.

What We Offer

Opportunity to work with one of the world's leading Consumer Packaged Goods (CPG) companies. Collaborative, dynamic, and insight-led work environment. Professional development and growth opportunities. Competitive salary and benefits package.

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

Location(s) Bengaluru - Brookfield GCC

Experience Level Senior Level