Senior Business Analyst - Retention [T500-19940]

ANSR; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A leading global consultancy in Bengaluru is seeking a Senior Business Analyst to enhance customer retention strategies. The role involves analyzing data and collaborating with cross-functional teams to drive process improvements. Candidates should have a strong background in Agile methodologies, analytical skills, and project management tools. This full-time position offers an opportunity to contribute to impactful projects in a dynamic retail environment.

Qualifications

• Proficiency in Agile project management.
• Strong analytical skills to interpret data.
• Ability to map customer journeys.
• Experience with cross-functional teams.
• Proficiency in technologies like SAP Hybris.

Responsibilities

• Analyse and document business requirements.
• Collaborate with UX/UI designers and developers.
• Support project timelines and mitigate risks.
• Drive process improvement initiatives.
• Utilise data-driven insights for decisions.

Skills

Agile project management tools

Analytical skills

Communication

Problem-solving

Cross-functional collaboration

Education

Bachelor’s degree in Computer Science or related field

Tools

JIRA

SQL

Excel

Power BI

Salesforce

Job description

Senior Business Analyst - Retention

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Dr. Martens is an iconic British brand founded in 1960 in Northamptonshire. Produced originally for workers looking for tough, durable boots, the brand was quickly adopted by diverse youth subcultures and associated musical movements. Dr. Martens has since transcended its working-class roots while still celebrating its proud heritage and, six decades later, “Docs” or “DM’s” are worn by people around the world who use them as a symbol of empowerment and their own individual attitude. The Company listed on the main market of the London Stock Exchange on 29 January 2021 (DOCS.L) and is a constituent of the FTSE 250 index.

SO, WHAT'S THE STORY?

The Retention Technology team is part of the broader Direct To Consumer (DTC) team, which aligns with our corporate strategy of putting our customers and our direct relationships with our customers first. We strive to be a customer‑centric division, using the latest technologies and innovations to serve our customers in a manner that is authentic with the brand values.

The Business Analyst – DTC, Retention will play a crucial role in analysing and interpreting data to inform strategic decisions, identifying opportunities for process improvements, and ensuring that business requirements are accurately captured and communicated. This role involves collaborating with cross‑functional teams to align projects with business objectives and enhance the customer experience in a fast‑paced, global fashion retail environment.

THE GIG

• Analyse and document business requirements for complex front‑end multi‑channel customer experience projects using Agile methodologies (Scrum/Kanban).
• Collaborate with cross‑functional teams including UX/UI designers, developers, and stakeholders to ensure business needs are accurately captured and communicated.
• Support project timelines by identifying and mitigating risks and resolving requirements‑related bottlenecks.
• Drive continuous improvement by identifying opportunities for process optimisation and efficiency.
• Utilise data‑driven insights to inform strategic decisions and demonstrate the impact of business analysis.
• Foster a culture of collaboration, agility, and innovation.

THE STUFF THAT SETS YOU APART

Must‑Have Experience:

• Proficiency in Agile project management tools (JIRA, Trello, Azure DevOps).
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Demonstrated ability to map end‑to‑end customer journeys, identifying pain points and opportunities for automation or optimisation through technology.
• Proven ability to work cross‑functionally with Marketing, Product, Engineering, and Legal teams to gather requirements, prioritise features, and ensure successful delivery of MarTech initiatives.
• Strong analytical mindset with experience in turning raw data into insights through dashboards and reports. Familiarity with SQL, Excel, and visualisation tools like Looker or Power BI.
• Experience in gathering and documenting business requirements.
• Understanding of technologies and platforms such as:
• Monetate or other Personalisation and AB testing platforms
• MarTech technologies such as Salesforce, SAP, Klaviyo, Google Marketing Platform, etc.
• Experience with e‑commerce platforms like SAP Hybris or similar.

Soft Skills:

• Exceptional communication and leadership abilities.
• Strong problem‑solving skills.
• Ability to thrive in a dynamic environment.

Education:

• Bachelor’s degree in Computer Science, Information Systems, Marketing Technology, or related field.
• Relevant certifications (e.g., Certified ScrumMaster, PMI‑ACP, SAFe Agilist) are a plus.

Nice to Have:

• Experience in the retail industry, particularly within a global context.
• Proven track record of collaborating cross‑functional technology teams in front‑end development or customer experience projects.
• Experience in analysing and mapping customer journeys, and familiarity with digital marketing tools.
• Proficient in using GA4, Google Tag Manager, and Google Looker Studio to analyse user behaviour, track conversions, and surface actionable insights.

We live and breathe Rebellious Self Expression at Dr. Martens, and there are 3 core values at the heart of it. They never stand alone, but work together as a balancing act of rights and responsibilities to support how we work together at DMs.

BE YOURSELF ACT COURAGEOUSLY SHOW YOU CARE

At DM your technical capability will go hand in hand with the below:

• Great relationship management that delivers results through effective teamwork.
• You’ll be a proud custodian to our DM’s culture, embodying what we stand for and encouraging others to do the same.
• You’ll help build a highly engaged team – ensuring a collaborative culture and providing guidance & support to other team members.
• You will take ownership for your own development, proactively seeking out feedback to build self‑awareness.
• You will bring the outside‑in; you’ll share best practice across the team/business and encourage ideas sharing as well as collaborative problem solving.
• You’ll lead the way and role‑model on all things DE&I & wellbeing.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Information Technology and Engineering

Industries: Retail Apparel and Fashion