Senior Brand Visualiser

DTDC Express Limited; Goregaon; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

DTDC Express Limited is seeking a Senior Brand Visualiser in Goregaon to translate brand objectives into compelling visual ideas and execute them across formats. This role focuses on visual storytelling, campaign language, and a cohesive design system, not traditional design work.

The candidate should lead from concept to execution, incorporating motion, typography, and AI-powered workflows to deliver unified brand narratives across digital, social, print and video formats.

Qualifications

• Experience translating brand objectives into compelling visuals.
• Ability to develop creative direction and visual narratives.
• Strong grasp of typography, color, composition and storytelling.

Responsibilities

• Develop concepts and visual directions based on brand objectives.
• Translate briefs into strong visual ideas and concepts.
• Create KVs, campaign territories, moodboards and storyboards.
• Define how ideas are communicated across platforms and formats.
• Build connected visual systems for campaigns beyond single creatives.
• Advance storytelling through composition, imagery, motion and sequencing.
• Present concepts clearly and justify the visual direction to stakeholders.
• Ensure visuals are on-brand and conceptually strong.

Skills

Visual storytelling

Brand visuals

Motion graphics

Typography & color

AI workflows

Tools

DaVinci Resolve

Video editing tools

Job description

DTDC is looking for a Senior Brand Visualiser who can translate brand and communication objectives into compelling visual ideas and execute them across multiple formats.

This is not a traditional graphic design or video-editing role. We are looking for a visual thinker and storyteller who understands how to build a visual narrative, develop a creative direction and communicate an idea through design, imagery, typography, motion and video.

The ideal candidate should be equally comfortable conceptualising a campaign, creating its visual language, designing the static assets and bringing the idea to life through motion and video.

The role also requires strong hands-on knowledge of Generative AI and AI-powered creative workflows, including image generation, video generation, voice, avatars and prompt engineering.

Key Responsibilities

• Develop creative concepts and visual directions based on brand, marketing and communication objectives.
• Translate a brief or business problem into a strong visual idea or creative concept.
• Develop Key Visuals (KVs), campaign territories, moodboards, storyboards and visual narratives.
• Decide how an idea should be communicated visually across different platforms and formats.
• Think beyond individual creatives and build connected visual systems for campaigns.
• Develop visual storytelling through composition, typography, imagery, colour, illustration, motion and sequencing.
• Present and communicate creative concepts clearly to internal stakeholders and explain the thinking behind the visual direction.
• Ensure that creative ideas are both conceptually strong and relevant to the DTDC brand.

Brand & Graphic Design

• Design high-quality creative assets across digital, social, print, internal communication and marketing platforms.
• Develop campaign KVs, social media creatives, digital banners, mailers, presentations, OOH creatives, internal communication and other brand collaterals.
• Maintain strong visual consistency and adherence to DTDC's brand identity.
• Have a strong understanding of typography, layout, colour, hierarchy, composition and visual communication.
• Adapt a single creative idea into multiple formats while retaining its core visual identity.
• Create designs that are not only aesthetically strong but also communicate the intended message clearly and quickly.

Video & Motion

• Conceptualise and create videos, reels, motion graphics and short-form brand content.
• Translate static campaign ideas into motion and video narratives.
• Create storyboards, shot concepts and visual sequences before production.
• Edit and produce videos using professional video-editing and motion-graphics tools.
• Understand pacing, transitions, visual rhythm, sound and storytelling.
• Collaborate with internal teams, production partners, photographers, videographers and other creative stakeholders where required.

Hands-on experience with tools such as:

DaVinci Resolve would be an added advantage.