Senior Brand Manager, IN PLX

Amazon; Bengaluru; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Amazon's ASSPL in Karnataka seeks a Senior Brand Manager on the XCM team to own end-to-end marketing strategy and execution for high-visibility campaigns, partnering with media, creative, insights, and business stakeholders to deliver measurable impact.

This role requires a self-starter who can identify opportunities, set initiatives, and operate with minimal oversight at the director/VP level, across multiple timezones.

Qualifications

• 6+ years of professional non-internship marketing experience.
• 7+ years developing and managing acquisition marketing or channel programs.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience developing and executing campaigns across a multitude of timezones and languages.

Responsibilities

• Define and lead marketing strategy for campaigns and programs.
• Develop integrated communication briefs (ICBs) informed by customer insights, business problems, and objectives.
• Partner with media, creative, and production teams to oversee creative development and campaign execution across channels (TV, digital, OOH, social, etc.).
• Own experimentation roadmaps to unlock new insights and optimize campaign performance against KPIs.
• Analyze campaign performance data, conduct deep dives, and translate findings into actionable recommendations.
• Produce strategic narratives, documents, and presentations for director/VP-level reviews (6-pagers, QBRs, etc.).
• Drive cross-functional alignment with business teams, central marketing teams, and external agency partners.
• Identify and propose new marketing segment opportunities and scalable processes.
• Manage and optimize marketing investment to deliver against business objectives (RCV, OPS, customer acquisition).

Skills

Marketing strategy

Cross-functional collaboration

Data-driven decision making

Campaign management

Tools

Excel

Tableau

Job description

Description

Role Summary

As a Senior Brand Manager on the XCM team, you will own end-to-end marketing strategy and execution for high-visibility campaigns. You will partner with cross-functional teams including media, creative, insights, and business stakeholders to develop integrated marketing plans that deliver measurable business impact. This role requires a self-starter who can identify opportunities, set initiatives, and operate with minimal oversight at the director/VP level

Key job responsibilities

• Define and lead marketing strategy for assigned campaigns/programs, ensuring alignment with broader XCM portfolio objectives and business goals
• Develop integrated communication briefs (ICBs) informed by customer insights, business problems, and objectives
• Partner with media, creative, and production teams to oversee creative development and campaign execution across channels (TV, digital, OOH, social, etc.)
• Own experimentation roadmaps to unlock new insights and optimize campaign performance against KPIs
• Analyze campaign performance data, conduct deep dives, and translate findings into actionable recommendations
• Produce strategic narratives, documents, and presentations for director/VP-level reviews (6-pagers, QBRs, etc.)
• Drive cross-functional alignment with business teams, central marketing teams, and external agency partners
• Identify and propose new marketing segment opportunities and scalable processes
• Manage and optimize marketing investment to deliver against business objectives (RCV, OPS, customer acquisition)

About The Team

The XCM team ensures that our mass communications deliver the right message, at the right time, to the right customers whilst driving our business forward. We proactively plan to address new marketing segment opportunities, react to unforeseen challenges, and partner with internal and external creative and media teams to align plans against communication briefs and flight them in a measurable way across the entire XCM portfolio.

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages

Preferred Qualifications

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Company - ASSPL - Karnataka

Job ID: A10492466