Senior Branch Manager

Ujjivan Small Finance Bank

Mumbai

On-site

INR 3,000,000 - 4,500,000

Full time

17 hours ago

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Job summary

Ujjivan Small Finance Bank in India seeks a Senior Branch Manager (AVP-I) for the Branch Banking department. The role drives liabilities targets, oversees operations, and leads a 10–15 member team while ensuring compliance and exceptional customer service.

You will work with product and marketing teams to run branch campaigns and strengthen customer relationships, focusing on retention and cross-sell opportunities across Ujjivan’s product suite.

Qualifications

Graduate in Commerce/Business/Economics or related subjects.
PGDM/MBA from a Tier 2 or 3 college preferred
8–12 years in core banking sales; 2–3 years as Branch Manager
Knowledge of liabilities products and unsecured loans
KYC/AML compliance familiarity

Responsibilities

Drive branch liabilities targets and overall business results.
Manage a team of 10–15 staff and monitor daily performance.
Oversee branch operations, cash management and service quality.
Coordinate with product and marketing teams for campaigns.
Ensure regulatory compliance and audit readiness.
Develop customer relationships and cross-sell Ujjivan products.
Cascade targets and track achievement through reviews.

Job description

POSITION DESCRIPTION
JOB TITLE : Senior Branch Manager
GRADE : AVP-I
DEPARTMENT : Branch Banking, TASC, TPP
LOCATION : Branch
SUB-DEPARTMENT : Branch Banking
TYPE OF POSITION : Full-time
REPORTS TO : Cluster Head/Regional Head – Branch Banking
REPORTING INTO
Direct Reporting

BDE/AAM/AM
BSM/CA-AM
Dotted line reporting of certain Silver & Gold Branch Heads
Dotted line reporting of BOO/BOSM
ROLE PURPOSE & OBJECTIVE
This role is responsible for driving the entire business targets for liabilities assigned to the branch; Manage exceptional customer service, proactive sales environment and efficient branch operations, while adhering to regulations/compliance requirements; Focus on retaining existing customers, increasing the customer base and cross-selling Ujjivan’s products and services; Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at their branches.
This role monitors daily performance of branch staff and manages a team of 10 to 15 employees.
This role manages leadership reporting of BOO/BOSM & BSM.
In certain cases will have dotted line reporting of few Silver & Gold Branch Heads reporting to them
This role is assigned higher targets for their respective branches and is applicable only to Platinum & Titanium Branches.
SIZE OF THE ROLE

FINANCIAL SIZE
NON-FINANCIAL SIZE

Entire liability target for the branch
CASA Book – as per the branch
TASC Book – as per the branch
BB-FIG Book – as per the branch
Segment wise book (NR, Senior Citizen, HNI etc) – as per the branch
Number target for all the respective products.
CA
SA
TASC
Snr Citizen
HNI
NR

KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business

Implement branch specific marketing & communication strategies to continuously strengthen the Ujjivan brand.
This role is responsible for driving the entire business targets for liabilities assigned to the branch.
Manage exceptional customer service, proactive sales environment and efficient branch operations, while adhering to regulations/compliance requirements
Focus on retaining existing customers, increasing the customer base and cross-selling Ujjivan’s products and services
Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at their branches.
Monitor daily performance of branch staff.
To manage a team of 10 to 15 employees.
To manage leadership reporting of BOO/BOSM & BSM
In certain cases, they will have a dotted line reporting of few Silver & Gold Branch Heads reporting to them
Will be assigned higher targets for their respective branches.
Cascade targets the branch targets to the respective staffs and ensure achievement is tracked through periodic reviews.
Ensure all deferrals taken are cleared within the specific period.
Monitor the overall portfolio of the branch; ensure adherence to compliance and regulatory norms are met

Customers

Ensure customers are educated about all products/services offered by Ujjivan
Ensure courteous customer service is offered to customers by the branch staff
Reduce customer attrition by guiding CCR(s) on exit interviews, customer engagement programs etc.
Lead customer connect initiatives in the branch vicinity

Internal Process

Oversee and ensure efficiency in branch/ATM operations through adherence to TAT for various internal and customer end processes; drive utilization of alternate channels
Ensure compliance with banking guidelines, quality framework and audit requirements; ensure speedy resolution of any audit observations and take necessary steps to prevent recurrence,
ensure compliance with Know Your Customer (KYC), Anti- Money Laundering (AML), audit and other regulations & applicable laws in the branch
Monitor, control & minimize all expenses in the Branch, such as telephone, consumption of stationery, computer consumables, electricity and other overheads without sacrificing quality
Oversee accurate cash management and tallying of accounts in the system through the Cashier
Accountable for branch safety including security of cash/vault etc.

Learning & Performance

Ensure that all members of the Branch staff are up to date on all relevant circulars and all products/services offered in the Branch
Ensure adherence to training man-days/ mandatory training programs for self and reportees
Ensure goal-setting, mid-year review and annual appraisal process within specified timelines for self and reportees
Monitor performance of staff against defined goals/metrics and take corrective action wherever required; undertake disciplinary and attendance monitoring for liabilities sales team and branch operations team
Coordinate with state HR on people related matters; support branch activities to foster teamwork and continuously make Ujjivan a great place to work
Ensure coordination between staff of different teams, to build a collaborative spirit and shared sense of purpose (which could also enable cross-sell and overall target achievement)

MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational
Qualifications

Graduate in Commerce/Business/Economics or related subjects. PGDM/ MBA from a Tier 2 or 3 college preferred

Experience

Should have overall experience of 8-12 Years in core banking sales with good knowledge of banking products and regulatory requirements in banking.
Should have worked as a Branch Manager for at least 2-3 years.

Certifications
Functional Skills

Sales & marketing skills – across multiple products.
Should have managed a deposit book of 75 to 300 Cr.
Knowledge on liabilities products & unsecured loans products
Knowledge of basic accounting and finance administration
Analytical skills
Process & Compliance Orientation: Knowledgeable on KYC norms/guidelines for liabilities & unsecured loans

Behavioral Skills

Managing Customer Relations and excellent service orientation and relationship management skills
Communication Skills - fluent in the local language & English
Ability to manage teams and drive performance. Should have managed a team of 7 to 15 staff.
Achievement/Performance oriented
Product knowledge
Training Skills
Willingness to travel & relocation as per business requirements and career opportunities