Senior B2B Social Content Strategist & Creator

Marketing Essentials Lab ®; India; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Marketing Essentials Lab ® is seeking a Senior Content Strategist & Creator to craft engaging B2B content across website, blog, social media and email campaigns. You will infuse wit while maintaining professionalism to connect with our audience and drive measurable engagement.

You will collaborate with the marketing team, research industry trends, and optimize content performance. The role requires 5-8 years of copywriting experience and a degree in marketing or communications, with a strong

Qualifications

• 5-8 years of experience as a copywriter.
• Experience with B2B marketing environments.
• Experience drafting copy for social media channels, especially LinkedIn.

Responsibilities

• Create engaging and humanised content across website copy, blog posts, social media, and email campaigns.
• Inject humour and personality while keeping a professional tone for B2B audiences.
• Collaborate with the marketing team to align concepts with client brands and strategies.
• Research industry trends to ensure relevant and compelling content.
• Work with social media teams to craft content and support strategy development.
• Edit and proofread to ensure clarity, consistency, and brand compliance.
• Identify opportunities to improve content quality and effectiveness.
• Monitor content performance to optimise future strategies and engagement.

Skills

Asana

Slack

LinkedIn Campaign Management

Education

Bachelor's degree in marketing or communications

Job description

As a Senior Content Strategist & Creator, you will be responsible for developing engaging, humanised, and impactful strategic content across various B2B marketing channels. Your words will shape our brand voice, resonate with our audience, and drive measurable engagement.

Key Responsibilities:

• Create engaging and humanised content for B2B marketing materials, including website copy, blog posts, social media content, and email campaigns. No AI use allowed for creating these assets.
• Inject humour, personality, and wit into written content while maintaining a professional and polished tone to resonate with the target audience.
• Collaborate with the marketing team to develop creative concepts and messaging strategies that align with our client’s brand and resonate with B2B customers.
• Conduct research on industry trends and best practices to ensure that the content is relevant, compelling, and resonates with the target audience.
• Work closely with the social media team to develop content for various platforms and participate in the development of social media strategies.
• Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines.
• Take initiative in identifying and pursuing opportunities to improve content quality and effectiveness.
• Monitor and analyse the performance of content to optimise future strategies and improve engagement.

Preferred Knowledge, Skills & Abilities:

• Knowledge of Asana and Slack
• LinkedIn Social Media Campaign Management

Requirements:

• 5-8 years of experience as a copywriter
• Previous experience with B2B marketing
• Previous experience drafting copy for social media channels (especially LinkedIn)
• A degree in marketing, communications or other related fields