Senior ASM - Growth, Delhi

Tata Consumer Products Limited; Delhi; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Tata Consumer Products Limited in Delhi seeks an experienced Sales & Distribution leader to define and execute a comprehensive territory plan, drive market growth, and strengthen distributor networks.

The role requires an MBA or equivalent with 8-12 years of relevant experience in sales, distribution, trade marketing, and channel development to deliver volume and value targets across the territory while controlling costs and ensuring compliance.

Qualifications

• MBA or equivalent degree with 8-12 years of relevant work experience.
• Strong Sales, Distribution, Trade Marketing & Channel Development skills.
• Proven ability to define and execute territory plans and drive profitability.

Responsibilities

• Define & execute overall S&D territory plan with profitability focus.
• Lead business planning & forecasting for the assigned territory.
• Anchor achievement of volume & value targets by Month, QTR & Year.
• Manage costs for the territory per plan and improve distributor footprint.
• Engage distributors with complete adherence to process compliances.

Skills

Sales

Distribution

Trade Marketing

Channel Development

Education

MBA or equivalent

Job description

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How does this Job align to our Strategy? At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability. This job opportunity closely aligns with one of these key strategic pillars, which is driving Strengthen & Accelerate core business and Unlock Synergies. The role involves Strengthening our sales and distribution network, building our brand on ground, engaging channel partners, drive market execution, gain market share. It is in-line with our objective to build a multi category FMCG company

What are the Key Deliverables in this role ?

• Define & execute overall S&D territory plan, capturing market growth opportunities with clear focus on profitability.
• Lead business planning & forecasting for the assigned territory.
• Anchor achievement of volume & value targets by Month, QTR & Year.
• Manage cost for the territory as per plan – subsidy, 3P manpower cost, etc.
• Increase distributor footprint, effectively engage distributor with complete adherence to process compliances.

Customer Service

• Define & execute overall S&D territory plan, capturing market growth opportunities with clear focus on profitability.
• Lead business planning & forecasting for the assigned territory.
• Anchor achievement of volume & value targets by Month, QTR & Year.
• Manage cost for the territory as per plan – subsidy, 3P manpower cost, etc.
• Increase distributor footprint, effectively engage distributor with complete adherence to process compliances.

Internal Processes

• Define & execute overall S&D territory plan, capturing market growth opportunities with clear focus on profitability.
• Lead business planning & forecasting for the assigned territory.
• Anchor achievement of volume & value targets by Month, QTR & Year.
• Manage cost for the territory as per plan – subsidy, 3P manpower cost, etc.
• Increase distributor footprint, effectively engage distributor with complete adherence to process compliances.

Innovation and Learning

• Effectively engage & motivate field force (TSE’s, TSO’s, PDSR’s & DSR’s) with an objective to achieve ambitious business plans, maximize incentive earning in the team, coach individuals with performance issues, build functional capability and reward & recognize right behaviors.

What are the Critical success factors for the Role ?

• Have demonstrated ability to deliver commercial value with strong Sales, Distribution, Trade Marketing & Channel Development skills
• MBA/ Similar degree with 8-12 years of relevant work experience

What are the Desirable success factors for the Role ?

• Experience of working in an organization with mature processes around Sales Automation and Analytics