Senior Analytics Manager - Marketing

Indian Institute Of Commerce Lakshya; Ernakulam; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Indian Institute Of Commerce Lakshya is seeking an Analytics Manager - Marketing to make the marketing function more data-driven and efficient. The role will establish reliable reporting, map processes and identify inefficiencies, then extend into content analytics, performance marketing analytics and funnel analysis.

You will work across Marketing and Admissions, building dashboards, measuring improvements and helping the team act on insights to drive admissions outcomes.

Qualifications

• Advanced Excel or Google Sheets skills for data manipulation and reporting.
• Strong ability to analyse data and derive actionable insights.
• Experience building dashboards with BI tools (Power BI, Tableau or Looker Studio).
• Proficient data visualization to communicate complex findings clearly.
• Strong analytical thinking to identify trends and root causes.

Responsibilities

• Lead operations and process analytics to map marketing workflows and KPI reporting.
• Conduct content analytics to evaluate themes and performance across platforms.
• Analyse performance marketing analytics including campaigns and spend efficiency.
• Perform funnel and admissions analytics to improve conversion and outcomes.

Skills

Advanced Excel/Sheets

Data analysis

BI dashboards (Power BI/Tableau/Looker

Data visualization

Analytical thinking

Tools

Power BI

Tableau

Looker Studio

Job description

Role Summary

The Analytics Manager - Marketing will help Lakshya build a more data-driven and efficient Marketing function.

The initial focus of the role will be on understanding existing Marketing processes, establishing reliable reporting, identifying inefficiencies and improving the way the team works.

Once this foundation is established, the role will expand into content analytics, performance marketing analytics and funnel analysis, helping the team understand what is working and where improvements can be made.

The role is not simply about creating reports. The individual should be able to understand a problem, find the relevant data, identify the insight and help the team act on it.

Key Responsibilities

1. Operations & Process Analytics - Primary

• Understand and map key Marketing processes.
• Identify bottlenecks, delays, duplication and manual work.
• Establish clear KPIs and reporting systems.
• Improve data quality and consistency.
• Build useful dashboards and reports.
• Identify opportunities for automation.
• Work with teams to implement process improvements.
• Measure whether improvements are actually delivering results.

The goal: Make Marketing more organised, measurable and efficient.

2. Content Analytics

• Analyse the performance of Lakshyas content across platforms.
• Identify themes, formats and creative approaches that perform well.
• Analyse engagement, reach, watch time, retention, shares and saves.
• Understand differences across audiences, courses and platforms.
• Give the Content team clear insights on what to do more of, less of and differently.
• Build a continuous feedback loop between content performance and content planning.

3. Performance Marketing Analytics

• Analyse Meta, Google, YouTube and other paid campaigns.
• Track CPL, CAC, conversion and other relevant metrics.
• Analyse campaign, audience, creative, course and geography performance.
• Evaluate lead quality, not just lead quantity.
• Identify high- and low-performing campaigns.
• Support budget allocation and campaign optimisation.
• Where possible, connect marketing spend to actual admissions.

4. Funnel & Admissions Analytics

• As the data foundation develops:
• Analyse the journey from Lead Contact Counselling Admission. Identify where prospects are being lost.
• Analyse conversion by source, course, branch and geography.
• Identify reasons for drop-offs.
• Work with Marketing and Admissions to improve conversion.
• Measure the impact of changes made.

Key Performance Indicators

• Improvement in operational efficiency.
• Reduction in manual reporting and repetitive work.
• Improvement in data accuracy and reporting reliability.
• Adoption of dashboards and standardised reporting.
• Number and impact of process improvements/automations.
• Quality of insights provided to Marketing.
• Improvement in content performance through data-led recommendations.
• Improvement in marketing efficiency and lead quality.
• Improved visibility and conversion across the admissions funnel.

Who Were Looking For

• Naturally curious about how things work.
• Comfortable working with numbers and data.
• Good at finding patterns and identifying problems.
• Able to simplify complex information.
• Comfortable questioning existing processes.
• Interested in improving systems rather than simply maintaining them.
• Able to communicate insights clearly to non-technical teams.
• Comfortable working across Marketing, Admissions and other teams.
• Willing to learn and gradually take on broader analytical responsibilities.

Technical Skills

Must have

• Advanced Excel / Google Sheets
• Data analysis
• Dashboarding / BI tools such as Power BI, Tableau or Looker Studio
• Data visualisation
• Strong analytical thinking

Good to have

• SQL
• CRM analytics
• GA4
• Meta / Google Ads analytics
• Automation tools
• AI-assisted analytics

Qualifications

4-6 years of experience in Business Analytics, Operations Analytics, Business Intelligence, Process Improvement, Marketing Analytics or related fields.

Experience working with multiple teams will be an advantage.

Experience in a high-volume consumer/service environment will be an advantage.

Required Skills

• Understanding of Social Media Platforms
• communication skills
• Content Analytics
• math and analytics
• Understanding of Video Prod. Workflows
• people management

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.