Senior Analyst, Paid Social

Jobtailor; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Jobtailor in Bengaluru is seeking a Paid Social Campaign Manager to plan and build paid social campaigns aligned with client objectives across India markets.

You will optimize campaigns across Facebook, LinkedIn, Instagram, Pinterest, Snap, and Twitter, using advanced data analysis and Excel to drive KPIs. You may lead a small team and collaborate with the Dubai-based client teams to shape future planning.

Qualifications

• 4+ years of experience in managing Paid Social campaigns.
• Experience setting up and optimizing campaigns on Facebook, LinkedIn, Instagram, Pinterest, Snap, and Twitter.
• Strong data analysis skills.
• Advanced Microsoft Excel skills.

Responsibilities

• Plan and build paid social campaigns aligned with client objectives.
• Demonstrate knowledge of optimization frameworks and bidding strategies.
• Manage campaigns per strategic direction from Dubai team.
• Provide strategic and tactical recommendations to inform future planning.
• Potentially manage a team based on capability and performance.

Skills

Paid Social campaign management

Data analysis

Tools

Excel

Job description

Manage advertising campaigns for clients in India markets across Paid Social platforms
Plan and build paid social campaigns and strategies focused on client business objectives
Demonstrate practical knowledge of Paid Social best practices, optimization frameworks, account structures, bidding strategies, and targeting types
Manage campaigns according to the strategic direction provided by Dubai team members
Ensure campaign setup and delivery align with the tactical plan
Provide strategic and tactical recommendations to shape future planning
Optimize media campaigns toward target KPIs across advertising platforms
Potentially manage a team based on capabilities and performance

Requirements

• 4+ years of experience in managing Paid Social campaigns
• Experience in setting up and optimizing campaigns on social media platforms like Facebook, LinkedIn, Instagram, Pinterest, Snap, and Twitter
• Strong data analysis skills
• Advanced Microsoft Excel skills

Core Competencies

Expertise in managing and optimizing Paid Social campaigns across various platforms, with a strong focus on data analysis and strategic planning to achieve client business objectives.