Senior Analyst

Meredith Corporation; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Meredith Corporation is seeking a Senior Analyst to provide insights from research data and support sales and marketing efforts. The role involves utilizing various data sources to create compelling audience stories and developing strong relationships with stakeholders.

The ideal candidate should have an MBA or Bachelor's in Media/Marketing/Research, along with excellent analytical, communication, and presentation skills, and is proficient in Microsoft and Google tools. The position also requires multitasking within tight timelines.

Qualifications

• 2-4 years of experience with MBA or 3-5 years with Bachelor's in relevant field.
• Proficient in Microsoft Office and/or Google Office tools.
• Excellent English communication skills.

Responsibilities

• Provide data insights for RFPs using various data sources.
• Support the research lead in creating sales/marketing materials.
• Interact with stakeholders to address project-related queries.
• Develop strong relationships with research service stakeholders.
• Assist senior members with custom research assignments.

Skills

Analytical skills

Attention to detail

English communication

Presentation-building skills

Relationship-building skills

Education

MBA

Bachelor's degree in Media/Marketing/Research

Tools

Google Analytics

Microsoft Office Suite

Tableau

PowerBI

Job description

Senior Analyst

Job Summary: To support the Research & Insights function in mining and packaging research-driven insights from first-party, social listening, intent segment as well as secondary/syndicated/proprietary data, in addition to providing day‑to‑day support on process‑centric activities/tasks & deliverables. The position will support the research, analysis & insights requirements from our U.S. based teams — including other vertical research, sales, and marketing teams; and will leverage omni‑channel data to craft compelling insights to help generate business for the organization.

Primary Responsibilities

• Provide research data insights for RFPs (in response to requests from sales teams) using various data sources such as Google Analytics/Looker, Netbase, ListenFirst, comScore, MRI‑Simmons etc. to build compelling “data‑driven” audience stories to support sales team efforts.
• Support the research lead/manager in the creation/update of sales/marketing collaterals including category materials (across multiple industries like Health/Wellness, Pharma, Finance, Food & Beverages, etc.), case studies, audience data sheets, general presentations and custom ad‑hoc projects as required by the sales/marketing teams.
• Confidently interact with pertinent stakeholders across research, sales and marketing – to address their specific project‑related queries, with a clear focus on delivery and client satisfaction.
• Develop and maintain strong and productive working relationships with relevant stakeholder(s) supporting research services and demonstrating keen problem‑solving skills.
• Support senior team members in challenging ad‑hoc custom research assignments and data partnerships.

Mandatory Requirements & Skills

• MBAs (2‑4 years’ work experience) or Bachelors (3‑5 years’ work experience) with a background in Media/Marketing/Research (preferably worked in a market research organization or the research department of a reputed organization).
• Highly proficient in Microsoft Office tools (PowerPoint, Word, Excel) and/or Google Office Suite (Sheets, Docs, Slides).
• Highly analytical.
• Strong attention to detail.
• Excellent English language communication.
• Ability to multi‑task; juggle a range of assignments with a high degree of autonomy and work within tight timelines.
• Good conceptual thinking and ideation skills; passion for data & insights.
• Excellent presentation‑building skills.
• Good relationship‑building skills.

Good to Have

• Prior experience with syndicated data tools & resources such as MRI‑Simmons, Ipsos Affluent Survey, comScore, Kantar/PIB and MediaRadar.
• Prior experience working on digital/web/site analytics tools like Google Analytics (preferred) or Adobe Analytics.
• Data visualization (any tool – Tableau, Mode, PowerBI, etc.).
• Intermediate/Advanced skills with MS‑Excel (Lookups, Arrays, Power Pivots, VBA*).
• Descriptive & inferential statistics with exposure to R/Python/SQL.
• Proficiency in American English and/or experience working with US‑based clientele.
• Good understanding of the US market and/or exposure to American pop‑culture & advertising trends for major brands/advertisers.

Designation: Senior Analyst

Working Hours: 1PM – 10PM IST

Work Location: Ecoworld, Bengaluru

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.