Senior AI-native Growth Marketer

Weekday; Bengaluru; Remote; INR 1,200,000 - 1,600,000; Full time

Job summary

Weekday is seeking an exceptionally creative Senior Growth Marketer for a remote India role. You will drive inbound interest among CISOs, security leaders, and enterprise decision-makers, turning unconventional ideas into measurable outcomes.

You will experiment rapidly with AI-native growth tactics, landing pages, content assets, and lightweight tools, collaborating with sales and product to scale high-impact experiments.

Qualifications

• Must have strong experience in AI-driven growth marketing for B2B & GTM initiatives.
• Creative thinker who can identify unconventional opportunities and execute.
• Hands-on use of AI tools, automation, and emerging technologies in workflows.
• Ability to move from idea to launch quickly and scale experiments.

Responsibilities

• Drive inbound interest among CISOs, security leaders, and enterprise decision-makers.
• Develop, launch, measure, and optimise growth experiments at high velocity.
• Test multiple ideas and approaches beyond traditional campaigns.
• Identify repeatable strategies that generate awareness and inbound inquiries.
• Leverage AI, automation, no-code tools to accelerate marketing execution.
• Create unconventional marketing initiatives and content assets.

Skills

AI-driven growth

B2B marketing

Growth experimentation

Go-to-market strategy

Marketing automation

Creative campaigns

Analytical mindset

Self-directed

Execution focus

Job description

This role is for one of Weekday’s clients
Salary range: Rs 1200000 - Rs 1600000 (ie INR 12 - 16 LPA)

Min Experience: 6+ years
Location: Remote (India), India, Bengaluru
JobType: full-time

We are looking for an exceptionally creative, resourceful, and AI-native Senior Growth Marketer who thrives on experimentation, moves quickly, and turns unconventional ideas into measurable business outcomes.

The primary objective of this role is to generate inbound interest from the right audience, including CISOs, security architects, cybersecurity leaders, enterprise decision-makers, and industry influencers. You will be responsible for making the organisation discoverable, creating curiosity around its offerings, and encouraging potential customers to proactively reach out.

This is not a traditional marketing role. We are looking for someone who can challenge conventional approaches, develop innovative growth strategies, and continuously experiment with new ways to build awareness and generate qualified inbound opportunities. The focus is on rapid execution, continuous learning, and measurable results rather than lengthy campaign planning or vanity metrics.

Key Responsibilities

• Drive inbound interest and brand discovery among target enterprise audiences, including CISOs, security architects, security leaders, and relevant decision-makers.
• Continuously develop, launch, measure, and optimise innovative growth experiments.
• Maintain a high velocity of experimentation by testing multiple ideas and approaches rather than relying on traditional marketing campaigns.
• Identify effective and repeatable strategies that consistently generate meaningful awareness and inbound enquiries.
• Leverage generative AI, automation, no-code platforms, and emerging technologies to accelerate marketing execution.
• Create unconventional marketing initiatives, including AI-generated videos, technical explainers, interactive experiences, creative content, and community-driven campaigns.
• Independently build and launch landing pages, content assets, lightweight applications, and automated workflows without depending heavily on engineering teams.
• Track experiment performance, identify successful approaches, discontinue ineffective initiatives, and scale strategies that deliver results.
• Focus on meaningful engagement, qualified inbound interest, and business outcomes rather than impressions, likes, views, or follower counts.
• Collaborate closely with sales, product, and leadership teams to identify opportunities and translate insights into growth experiments.
• Stay updated on emerging AI tools, technologies, platforms, and unconventional marketing approaches.

Required Skills and Qualifications

• Strong experience in AI-driven growth marketing, B2B marketing, or go-to-market initiatives.
• Highly creative mindset with the ability to identify unconventional opportunities and develop innovative marketing ideas.
• AI-native approach, with hands‑on use of generative AI tools, automation, and emerging technologies in everyday workflows.
• Strong execution capabilities and the ability to move from idea to launch quickly.
• Demonstrated ability to independently build, test, and scale marketing experiments.
• Resourcefulness and the ability to deliver results with limited resources.
• Self‑directed approach with strong ownership and minimal dependency on detailed instructions.
• Comfortable experimenting, taking calculated risks, learning from failures, and iterating quickly.
• Strong analytical mindset with the ability to measure outcomes and identify effective growth strategies.
• Curiosity and adaptability to understand new industries, technologies, products, and target audiences.
• Proven track record of building or launching creative projects, campaigns, tools, or initiatives.

Must-Have Skills

• AI
• B2B Marketing
• AI-Driven Growth Marketing
• Growth Experimentation
• Go-to-Market Strategy
• Marketing Automation
• Creative Campaign Development

Good-to-Have Skills

• Cybersecurity
• Enterprise Technology Marketing
• Technical Content Creation
• No-Code Tools
• AI-Generated Content
• Interactive Marketing Experiences

What We Value

We prioritise demonstrated ingenuity, creativity, and execution over formal qualifications or conventional career paths. A marketing degree, traditional marketing background, advanced software engineering skills, or experience with specific marketing platforms is not mandatory.

Cybersecurity experience is an added advantage but not essential.