Senior Account Executive

Adfactors PR Pvt. Ltd.; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Adfactors PR seeks a proactive Senior Account Executive to join the Mumbai team. You will manage day-to-day PR campaigns, build journalist relations, draft press materials and drive media outreach for assigned clients.

With 2-4 years in public relations, you will track coverage, prepare client reports and coordinate with internal teams to execute campaigns. You will work in a fast-paced agency environment, ensuring high-quality, timely communications and strong stakeholder engagement across

Qualifications

• Bachelor's degree in Mass Communication, Journalism or Public Relations or a related field.
• 2-4 years of relevant PR experience in an agency or corporate communications.
• Strong written and verbal communication skills.
• Good understanding of the Indian media landscape and established media relations skills.
• Ability to draft compelling communication materials with attention to detail.
• Excellent organisational and time-management skills.
• Proactive in problem-solving, teamwork and client servicing.

Responsibilities

• Manage day-to-day execution of PR campaigns and communication activities for assigned clients.
• Build and maintain strong relationships with journalists, editors and media stakeholders.
• Draft and edit press releases, media pitches, briefing notes, talking points, Q&As and other materials.
• Drive media outreach, secure coverage and track opportunities across print, digital and broadcast.
• Monitor news and industry developments to identify opportunities.
• Prepare media coverage reports, campaign updates and client deliverables.
• Coordinate with clients and internal teams to ensure timely execution of plans.
• Support development of media strategies and campaign ideas.
• Conduct media research and develop journalist databases and analyses.
• Ensure accuracy and consistency across client communications.

Skills

Public relations

Media relations

Client servicing

Writing skills

Media landscape knowledge

Time management

Media monitoring tools

Education

Bachelor's degree in Mass Communication/Journalism/PR

Tools

Media monitoring tools

Job description

Job Description: Senior Account Executive (Sr. AE) - PR

Company: Adfactors PR

Experience: 2-4 years

Function: Public Relations & Corporate Communications

About Adfactors PR

Adfactors PR is one of India's leading public relations and communications consultancies, working with organisations across industries to build reputation, strengthen stakeholder relationships and deliver impactful communication strategies.

Role Overview

We are looking for a proactive and detail-oriented Senior Account Executive having experience in Public Relations to join our Mumbai team. The ideal candidate will have 2-4 years of experience in public relations, media relations and client servicing, with strong writing skills, an understanding of the media landscape and the ability to manage multiple deliverables in a fast-paced agency environment.

Key Responsibilities

• Manage day-to-day execution of PR campaigns and communication activities for assigned clients.


• Build and maintain strong relationships with journalists, editors and relevant media stakeholders.


• Draft and edit press releases, media pitches, briefing notes, talking points, Q&As and other communication materials.


• Drive media outreach, secure relevant coverage and track media opportunities across print, digital and broadcast platforms.


• Monitor news, industry developments and client mentions to identify proactive communication opportunities.


• Prepare media coverage reports, campaign updates, monthly reports and other client deliverables.


• Coordinate with clients and internal teams to ensure timely execution of communication plans and campaign milestones.


• Support the development of media strategies, campaign ideas and communication plans.


• Conduct media research, prepare journalist databases and develop competitor and industry analyses.


• Ensure accuracy, quality and consistency across all client-facing communication materials.

Desired Skills & Qualifications

• Bachelor's degree in Mass Communication, Journalism, Public Relations or a related field.


• 2-4 years of relevant experience in public relations, corporate communications or a PR agency.


• Strong written and verbal communication skills.


• Good understanding of the Indian media landscape and established media relations skills.


• Ability to draft compelling communication materials with strong attention to detail.


• Excellent organisational, coordination and time-management skills.


• Ability to multitask, work under tight deadlines and manage competing priorities.


• A proactive approach to problem-solving, teamwork and client servicing.


• Familiarity with media monitoring, coverage tracking and reporting tools.