Senior PR Account Executive

Communicate india; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Communicate India in Mumbai seeks a driven Account Executive to manage frontline client relationships, provide strategic and tactical PR advice, and coordinate the implementation of communications solutions. You will serve as the day-to-day contact for influentials and mentor junior team members.

The role requires strong writing, editorial timing, and the ability to develop PR plans that align with business goals, measure impact, and deliver value to clients across diverse industries.

Qualifications

• Degree in Communications, Journalism or Marketing preferred.
• 1–2 years’ experience in PR, preferably in an agency setting.
• Demonstrated experience managing client relationships.
• Excellent writing skills with track record in drafting and preparing press materials.
• Strong time management skills and ability to meet editorial deadlines.
• Capable of managing multiple projects/events simultaneously under set deadlines.

Responsibilities

• Serve as day-to-day contact with influential on client’s behalf.
• Conduct research, understand and anticipate influentials’ interests, needs and preferences to provide value-added service to editors, to brief clients and to build relationships.
• Proactively negotiate client inclusion in coverage and propose story ideas, benchmark criteria for product reviews, educate on marketplace themes and schedule meetings.
• Facilitate press meetings, press events and lead press/analysts tours. Keep the client presentation and interview on track and provide relevant information.
• Understand the client’s business and industry by reading business plans and key publications, researching the marketplace, attending meetings, and asking questions.
• Develop and present PR plans that clarify business goals, situation analysis, challenges, solutions, and measurement criteria.
• Develop organized professional written materials that provide value-add relevance to client’s business.
• Understand and meet company guidelines on resources, timesheets, billing, and expenses.

Skills

Client relationship management

Excellent writing skills

Time management

Multi-project management

Education

Degree in Communications, Journalism or Marketing

Job description

This position manages and drives front-line client relationships, provides strategic and tactical advice, and is responsible for the implementation of communications solutions. This position also serves as the day–to-day contact with influentials on behalf of the client. As a key contributor on an account team, an AE may manage and mentor AAEs, ACs and interns. This role is based in Mumbai, India.

• Serve as day-to-day contact with influential on client’s behalf
• Conduct research, understand and anticipate influentials’ interests, needs and preferences in order to provide value-added service to editors, to brief clients and to ultimately build relationships
• Proactively negotiate client inclusion in coverage and propose story ideas, benchmark criteria for product reviews, educate on broader marketplace themes and schedule meetings
• Facilitate press meetings, press events and lead press/analysts tours. Keep the flow of the client presentation and interview on track. Provide influential with relevant information and resources
• Understand the client’s business and industry by reading business plans and key publications, researching the marketplace, attending meetings, and asking questions
• Develop and present PR plans that clarify business goals, situation analysis, challenges, solutions, measurement criteria and fiscal planning
• Develop organized professional written materials and email that provide “value-add” relevance to client’s business
• Understand and meet company’s guidelines on best business practices including utilization, daily timesheets, accurate billing, timely expense reports etc
• Add information to database based on coverage, contact with and research of influential.

Requirements

• Degree in Communications, Journalism or Marketing is preferred
• At least 1-2 years’ experience in PR, preferably in an agency setting
• Demonstrated experience managing client relationships
• Good understanding of what media values. Ability to establish business press editor and analyst relationships
• Excellent writing skills with track record in drafting and preparing press materials
• Strong time management skills and able to meet and fulfil editorial deadlines
• Capable in managing multiple projects/events simultaneously under set deadlines