Seller Acquisition & Onboarding Associate - West Bengal

AnBazar; West Bengal; Hybrid; INR 600,000 - 1,000,000; Full time

Job summary

AnBazar, a West Bengal-based e-commerce marketplace, seeks a Seller Acquisition & Onboarding Executive to identify and onboard new sellers and suppliers. You may work online, by phone/WhatsApp, or offline through local networking, in a hybrid capacity.

This role emphasizes sourcing genuine seller leads, documenting contact details, and guiding onboarding while aligning with campaign targets and incentives. Remote/field work is expected as required.

Qualifications

• Based in West Bengal, India.
• Clear communication in Bengali; Hindi and/or English preferred.
• Able to independently research businesses and identify seller leads.
• Comfortable working online, remotely, via field visits, or in a hybrid setup.

Responsibilities

• Find potential sellers, brands, manufacturers, wholesalers, and product businesses in West Bengal.
• Identify businesses already selling on other platforms or websites.
• Research and collect verified seller leads from online and offline sources.
• Record seller information accurately in Excel/Google Sheet format.
• Contact potential sellers via phone, WhatsApp, email or other channels.

Skills

Clear communication

Research

Follow-up

Data entry

Independent work

Remote/Hybrid work capability

Tools

Excel/Google Sheets

Job description

Seller Acquisition & Onboarding Associate - West Bengal

Active

West Bengal, India - Remote / Field / Hybrid Contract Seller Acquisition & Business Development

AnBazar is an Indian multi-vendor e-commerce marketplace connecting shoppers with sellers, brands, manufacturers, and businesses across India.

We are looking for a motivated Seller Acquisition & Onboarding Executive based in West Bengal to help us identify and onboard new sellers and product suppliers to the AnBazar marketplace.

About the Role

The role involves finding potential sellers, brands, manufacturers, trader/wholesalers, retailers, home-based-sellers, and businesses that have products suitable for selling online. You will research and gather verified seller leads, record their contact details, communicate with potential sellers, and help interested businesses register and get onboarded on AnBazar.

The work may be performed online, by phone/WhatsApp, or offline through direct visits and local business networking, depending on the requirement.

Key Responsibilities

• Find potential sellers, brands, manufacturers, wholesalers, and product businesses in West Bengal.
• Identify businesses that are already selling through other websites, marketplaces, social media, or their own websites.
• Research and collect genuine seller leads from relevant online and offline sources.
• Record seller information and contact details accurately in the provided Excel/Google Sheet format.
• Contact potential sellers by phone, WhatsApp, email, or other appropriate channels.
• Explain the benefits and basic process of selling on AnBazar.
• Follow up with interested sellers and help them complete seller registration.
• Assist sellers with the initial onboarding process when required.
• Maintain accurate records of contacted, interested, registered, and onboarded sellers.
• Report progress and verified results according to the agreed stage or campaign.
• Identify suitable manufacturers, brand owners, wholesalers, and suppliers for specific product categories.
• Participate in special seller acquisition campaigns when required.

Who Can Apply?

We are looking for candidates who:

• Are currently based in West Bengal, India.
• Can communicate clearly in Bengali and preferably Hindi and/or English.
• Are comfortable speaking with business owners, sellers, manufacturers, and suppliers.
• Can use Excel or Google Sheets for basic data entry and record keeping.
• Can independently research businesses and find potential seller leads.
• Have good communication and follow-up skills.
• Can work independently in an online, remote, field-based, or hybrid environment.
• Have an interest in e-commerce, sales, business development, or marketplace operations.

Preferred Experience

Previous experience in any of the following areas will be useful:

• Sales or business development
• Telecalling or field sales
• E-commerce seller acquisition
• Marketplace onboarding
• Local business development
• Manufacturer or wholesaler networking
• Freshers with good communication, research, and follow-up skills may also be considered.

Performance-Based Engagement

This role is initially structured around defined stages and deliverables rather than a fixed monthly salary.

Example initial stage:

• Target completion may be approximately 7 days, subject to the agreed campaign requirements.
• Stage 2: For each successfully registered/onboarded seller → additional agreed incentive
• Stage 3: Special category, brand, manufacturer, or regional seller acquisition campaigns → separate assignment and mutually agreed compensation

The exact targets, verification criteria, incentives, timelines, and payment terms will be discussed and agreed before the assignment begins.

After successful completion of an initial assignment, AnBazar may offer:

• A new seller acquisition assignment
• A longer-term contract
• Category-specific seller acquisition work
• Manufacturer or brand acquisition campaigns
• Regional seller acquisition campaigns
• Seller onboarding and relationship management responsibilities
• Opportunities in other states as AnBazar expands
• Future assignments will depend on business requirements and previous performance.

A verified seller lead must contain genuine and usable business information and valid contact details according to the requirements provided by AnBazar. Lead quality and successful verification will be considered when evaluating completed assignments.

This is a performance-based opportunity, and compensation is based on agreed deliverables rather than a guaranteed fixed monthly salary unless a separate employment or contract arrangement is agreed.

Work Mode

Online / Remote / Field-Based / Hybrid, depending on the assignment.

Location Requirement

Applicants must currently be based in West Bengal, India for the initial assignment.

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