Search Engine Optimization Specialist

Selfcraft Media; Rajkot; On-site; INR 300,000 - 420,000; Full time

Job summary

Selfcraft Media in Rajkot is seeking a hands-on SEO Specialist to drive organic growth for diverse client projects. The role involves planning, implementing, and monitoring SEO strategies to boost rankings and traffic.

You will conduct keyword research, perform audits, optimize pages, and build high-quality backlinks while collaborating with content and development teams. Regular performance reporting is expected.

Qualifications

• Experience in planning, implementing, and managing SEO strategies.
• Strong keyword research, audits, and optimization skills.
• Proven ability to build high-quality backlinks ethically.
• Proficient in web analytics and reporting tools.
• Familiarity with industry-standard SEO tools (GSC, GA, SEMrush, Ahrefs).
• Analytical mindset with attention to details and multi-project management.
• Clear written and verbal communication to collaborate with teams.
• Relevant experience in digital marketing or SEO with beneficial degree/certification.

Responsibilities

• Plan, implement, and manage SEO strategies to improve organic visibility and traffic.
• Conduct keyword research and perform detailed SEO audits.
• Optimize on-page elements and site structure for search engines.
• Execute link-building initiatives and collaborate with content and dev teams.
• Prepare regular performance reports and actionable recommendations.
• Stay current with search engine algorithms and industry trends.

Skills

Keyword Research

On-Page SEO

SEO Audits

Link Building

Web Analytics

SEO Tools

Analytical Thinking

Written & Verbal Communication

Collaboration

Education

Degree in Marketing/IT/Communications

Tools

Google Search Console

Google Analytics

SEMrush

Ahrefs

Job description

Selfcraft Media is a full-service digital marketing agency specializing in systematic, results-driven strategies for clients across diverse industries. The team focuses on crafting cutting-edge marketing solutions tailored to each client’s unique goals and target audience. By combining influential digital marketing skills with data-backed insights, Selfcraft Media designs personalized campaigns that drive measurable growth. The agency values innovation, collaboration, and long-term client partnerships, creating an environment where marketing professionals can refine and expand their expertise.

Role Description

The Search Engine Optimization Specialist role is a full-time, on-site position based in Rajkot. This role is responsible for planning, implementing, and managing SEO strategies to improve organic search visibility and drive qualified traffic to client websites. Day-to-day tasks include conducting keyword research, performing detailed SEO audits, optimizing on-page elements, and monitoring performance using web analytics tools. The specialist will also execute link-building initiatives, collaborate with content and development teams to ensure SEO best practices, and prepare regular performance reports and recommendations. The role involves staying current with search engine algorithms and industry trends to continuously refine strategies and deliver strong results for clients.

Qualifications

• Candidates should possess strong skills in Keyword Research and On-Page SEO to identify opportunities and optimize content, metadata, and site structure.
• Candidates should possess practical experience in SEO Audits to assess technical, content, and structural issues affecting search performance.
• Candidates should possess skills in Link Building to develop ethical, high-quality backlink strategies that enhance domain authority.
• Candidates should possess proficiency in Web Analytics to track, interpret, and report on SEO performance metrics and user behavior.
• Candidates should possess familiarity with common SEO and analytics tools (e.g., Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platforms).
• Candidates should possess strong analytical and problem-solving abilities, with attention to detail and the capacity to manage multiple projects.
• Candidates should possess effective written and verbal communication skills to collaborate with cross-functional teams and present insights clearly.
• Relevant experience in digital marketing or SEO, and a degree or certification in marketing, communications, information technology, or a related field, are beneficial.