Search Engine Optimization Specialist

Dev Jewels; Mumbai; On-site; INR 350,000 - 550,000; Full time

Job summary

Dev Jewels is a global jewelry design company seeking an experienced SEO & Content Specialist to grow its digital presence through strategic SEO and content marketing. The role covers on-page, off-page, technical SEO, and content creation across blogs, product descriptions, and landing pages.

Ideal candidates will have 2+ years in SEO/content marketing, strong English writing, CMS experience (WordPress), and familiarity with analytics tools to track performance and inform campaigns.

Qualifications

• 2+ years of experience in SEO and Content Marketing.
• Strong understanding of On-Page, Off-Page, and Technical SEO.
• Experience with Google Analytics and Google Search Console.
• Hands-on experience with SEO tools such as Ahrefs, SEMrush, Ubersuggest, or similar.
• Excellent English writing and editing skills.

Responsibilities

• Develop and execute SEO strategies to improve organic rankings.
• Perform keyword research and competitor analysis.
• Conduct regular SEO audits and implement improvements.
• Monitor Google algorithm updates and recommend optimization strategies.
• Create high-quality, SEO-friendly content and product descriptions.
• Optimize existing website content for search engines.
• Write engaging meta titles, meta descriptions, and headings.

Skills

SEO

Content Marketing

Keyword Research

Analytics

Editorial Writing

CMS

Tools

Google Analytics

Google Search Console

Ahrefs

SEMrush

WordPress

Job description

Dev Jewels is a global jewelry design and manufacturing company specializing in fine jewelry, CAD design, rendering, and product development. We work with international brands across the USA, UK, Europe, and the Middle East, delivering innovative jewelry solutions with exceptional craftsmanship.

We're looking for an experienced SEO & Content Specialist who can help grow our digital presence through strategic SEO, content marketing, and organic search optimization.

Key responsibilities

SEO STRATEGY

• Develop and execute SEO strategies to improve organic rankings.
• Perform keyword research and competitor analysis.
• Conduct regular SEO audits and implement improvements.
• Monitor Google algorithm updates and recommend optimization strategies.

CONTENT CREATION

• Create high-quality, SEO-friendly blog posts, landing pages, website content, and product descriptions.
• Optimize existing website content for search engines.
• Write engaging meta titles, meta descriptions, headings, and image alt tags.
• Maintain a consistent brand voice across all content.

WEBSITE SEO

• Improve on-page SEO for all company websites.
• Optimize internal linking and website structure.
• Work with developers to implement technical SEO improvements.
• Monitor indexing, crawl errors, and website health using Google Search Console.

WEB 2.0 & OFF-PAGE SEO

• Create and manage Web 2.0 properties.
• Publish original content on relevant Web 2.0 platforms.
• Build high-quality backlinks using ethical SEO practices.
• Identify guest posting and digital PR opportunities.
• Maintain business listings and citations.
• Monitor backlink quality and remove spam or toxic links.

CONTENT STRATEGY

• Develop monthly SEO content calendars.
• Research trending topics within the jewelry, fashion, and luxury industries.
• Build topic clusters and pillar pages.
• Identify new content opportunities to increase organic traffic.

STORYTELLING & MARKETING SUPPORT

• Help the marketing team develop compelling storylines for campaigns.
• Assist in planning content for social media, product launches, blogs, email marketing, and advertisements.
• Collaborate with designers and video editors to create engaging, SEO-focused content.

ANALYTICS & REPORTING

• Track website performance using Google Analytics and Google Search Console.
• Monitor keyword rankings, traffic, impressions, and conversions.
• Prepare monthly SEO performance reports with actionable insights.
• Measure campaign effectiveness and recommend improvements.

Qualifications

• 2+ years of experience in SEO and Content Marketing.
• Strong understanding of On-Page, Off-Page, and Technical SEO.
• Experience with Google Analytics and Google Search Console.
• Hands-on experience with SEO tools such as Ahrefs, SEMrush, Ubersuggest, or similar.
• Excellent English writing and editing skills.
• Experience with WordPress or other CMS platforms.
• Knowledge of Web 2.0, guest posting, backlink building, and digital PR.
• Ability to research, plan, and create high-quality SEO content.
• Strong analytical and problem-solving skills.