Search Engine Optimization Manager

Newfold Digital; Mumbai; Hybrid; INR 1,500,000 - 2,800,000; Full time

Benefits offered by this job

Flexible work options

Global exposure

Collaborative culture

Job summary

Newfold Digital is seeking an SEO Manager to drive content strategy, keyword optimization, and organic growth across markets. You’ll work with the Director of SEO, a Sr. Technical SEO Specialist, and cross-functional teams to elevate visibility.

You’ll own keyword research, content briefs, optimization of blogs and pages, and tracking performance with analytics tools. Localization for multilingual pages and international SEO best practices will be key, with collaboration across marketing,

Qualifications

• 5+ years in content-driven SEO roles, preferably for large-scale or international websites.
• Experience with AI Overview optimization, schema/entity SEO, and generative engine ranking factors.
• Expertise in topical & keyword research, on-page optimization and creating detailed content briefs with product positioning.
• Experience using SEO tools like SEMrush, Surfer, Ahrefs, ContentKing and Google Search Console.
• Experience with large content teams and publishing SEO-optimized content at scale.
• Experience creating annual roadmaps aligned with business goals.

Responsibilities

• Keyword Research & Strategy: identify opportunities across niches and markets; develop content plans.
• Content Optimization: guide blogs, landing pages, and storefronts; manage meta tags and internal linking.
• Content Creation & Planning: develop briefs, calendars, and localization for international audiences.
• Competitor Analysis: monitor competitors and recommend actionable tactics.
• Performance Tracking & Reporting: analyze traffic, rankings, AI Overviews, and conversions; share insights.
• Localization Support: manage SEO for multilingual pages with hreflang compliance.
• Cross-Functional Collaboration: align SEO with product, engineering, and marketing teams.

Skills

Keyword research

Content strategy

SEO tools

Content optimization

Localization

Multilingual SEO

Competitor analysis

Analytics

Cross-functional collaboration

Tools

SEMrush

Surfer

Ahrefs

ContentKing

Google Search Console

WordPress

Job description

We’re seeking an SEO Manager to focus on content strategy, keyword optimization, growing our organic presence, and LLM visibility across multiple markets. This role will work closely with the Director of SEO, Sr. Technical SEO Specialist, and cross-functional teams.

What you’ll do & how you’ll make your mark.

• Keyword Research & Strategy: Perform in-depth keyword research to identify opportunities across different niches, audiences, and markets. Develop content plans tailored to target keywords and user intent, scaling organic visibility at a cluster level. AEO-focused keyword clustering, prompt-based search analysis, and query intent mapping for AI Overview presence.
• Content Optimization: Collaborate with content marketing managers & content writers to optimize blogs, landing pages, and storefronts. Guide content teams on best practices for meta tags, headings, internal linking, entity optimization, AI Overview readiness, GEO content structuring. and keyword placement.
• Content Creation & Planning: Develop briefs that integrate AEO-friendly FAQs, semantic coverage for GEO engines, conversational content formats, calendars, SEO recommendations and frameworks for blog posts, high-impact pages and campaigns. Partner with translators to ensure culturally relevant localization for international audiences.
• Competitor Analysis: Monitor competitor content strategies in both traditional search and AI-driven surfaces (AEO/GEO), identify gaps, and recommend actionable tactics to outpace competition in organic search.
• Performance Tracking & Reporting: Analyze organic traffic, rankings, AI Overviews presence, LLM citations and conversions using analytics tools like Adobe Analytics and Google Search Console. Create reports to share insights and recommendations with stakeholders.
• Localization Support: Partner with translation services and manage SEO optimization for multilingual pages, ensuring alignment with hreflang and international SEO best practices.
• Cross-Functional Collaboration: Work with product marketing, engineering, product, and creative teams to align SEO strategies with broader business goals. Support the Sr. Technical SEO Specialist by complementing their work with strategic content initiatives.

Who you are & what you’ll need to succeed.

• 5+ years of experience in content-driven SEO roles, preferably for large-scale or international websites.
• Experience with AI Overview optimization, schema/entity SEO, and generative engine ranking factors.
• Expertise in topical & keyword research, on-page optimization and creating detailed content briefs with product positioning (Edu marketing).
• Experience using SEO tools like SEMrush, Surfer, Ahrefs, ContentKing and Google Search Console.
• Experience working with large content teams and publishing SEO Optimized conversion focused content at scale.
• Experience building and improving content funnel for buyers at different stages of their journey.
• Strong understanding of content marketing principles and the ability to align SEO with customer needs.
• Familiarity with analytics tools such as Adobe Analytics, Google Analytics (GA4), or similar.
• Experience with WordPress or similar CMS platforms.
• Excellent written and verbal communication skills for collaboration and presenting strategies.
• Knowledge of international SEO best practices, including optimizing for multiple languages and regions.
• Experience creating weekly and monthly reports for business leadership.
• Experience creating annual roadmap that aligns with broader business goals.

Why you’ll love us.

• We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from- home, hybrid, or work-from-the-office environment.
• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
• We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.
• We care about you. At Newfold, taking care of our employees is our top priority. we make sure that cutting edge benefits are in place to for you. Some of the benefits you will have: We have partnered with some of the best insurance providers to provide you excellent Health Insurance options, Education/ Certification Sponsorships to give you a chance to further your knowledge, Flexi-leaves to take personal time off and much more. Building a community one domain at a time, one employee at a time.
• All our employees are eligible for a free domain and WordPress blog as we sponsor the domain registration costs.
• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold