Script Writer - Hindi (Ad Campaigns)

Lokal; Bengaluru; On-site; INR 300,000 - 420,000; Full time

Job summary

Lokal is seeking a creative Script Writer to join its content team in Bengaluru. The role focuses on writing engaging short-form scripts for videos, ads, and branded content in Hindi-friendly regional contexts and English, across Instagram, YouTube, and Facebook.

You will translate content between regional languages and English, crafting hooks and platform-specific narratives. You will collaborate with editors and designers, analyze performance metrics, and stay ahead of trends to deliver

Qualifications

• Proven ability to write short-form content with a strong storytelling structure.
• Strong command over Regional Language and English (written and spoken).
• Familiarity with digital metrics and performance-based storytelling.

Responsibilities

• Create compelling short-form scripts (under 60 seconds) with strong storytelling flow.
• Translate content between Regional Language and English.
• Write sharp hooks to maximize engagement and retention.
• Craft platform-specific content for Instagram, YouTube, Facebook, and other channels.
• Analyze ad metrics to refine creative strategy.
• Collaborate with editors, designers, and strategists to bring ideas to life.
• Translate copy ideas into strong visual narratives and sequences.
• Identify and adapt to emerging content trends.
• Simplify complex ideas into relatable content.
• Read and watch diverse content to expand creative vocabulary.

Skills

Short-form storytelling

Scriptwriting

Content writing

Copywriting

Digital/video content

English + regional language

Education

Bachelor's degree

Job description

About Lokal :

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren't really using the internet meaningfully yet. We believed that if we started with local content in their own language, they'd come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission:

to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they've always deserved.

We now operate dozens of live apps across categories like:

• Edutainment & Skill Learning - practical skills and learning in regional languages (GyanTV)
• Matrimonial Matchmaking - hyperlocal, compatibility-first partner search (Lokal Matrimony)
• Agri Consulting - farmer-first advisory in local languages (AgriLokal)
• Social & Community - Place to find & post social updates (Lokal app)
• Emotional Well-being & Peer Support - safe spaces to talk and feel heard (Dostt & Eaze)
• Astrology & Guidance - instant access to trusted Astrologers via chat and voice (AstroLokal)
• Advisory Services - early bets in legal help, financial guidance, career counselling, and more

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we've built, they don't wade through clutter; they get a straight line to what they came for. This is the story new teammates walk into:

a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre - access changes lives.We ship fast. We learn fast. We build for Bharat.

We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital

About The Role

We are looking for a creative and detail-oriented Script Writer to join our dynamic content team. The ideal candidate will have a deep understanding of short-form storytelling, social media trends, and audience psychology. You'll be responsible for conceptualizing and writing engaging scripts for videos, ads, and branded content that resonate with Hindi-speaking audiences across platforms like Instagram, YouTube, and Facebook.

Key Responsibilities

• Create compelling short-form scripts (under 60 seconds) with strong storytelling flow
• Translate content from Regional Language to English and English to Regional Language
• Write sharp, attention-grabbing hooks to maximize engagement and retention
• Craft platform-specific content for Instagram, YouTube, Facebook, and other channels
• Analyze ad metrics (CTR, watch time, drop-off rates) to refine creative strategy
• Collaborate closely with video editors, designers, and creative strategists to bring ideas to life
• Translate copy ideas into strong visual narratives and impactful storytelling sequences
• Identify and adapt to emerging content and creative trends
• Simplify complex ideas into relatable and emotionally resonant content
• Constantly read and watch diverse content (books, short films, ads) to expand creative vocabulary and visual literacy
• Provide creative inputs during production to ensure content quality and tone consistency

Qualifications & Skills

• Any Bachelor's degree
• 1-3 years of experience in content writing, scriptwriting, or copywriting (preferably digital/video content)
• Proven ability to write short-form content with a strong storytelling structure
• Strong command over Regional Language and English (written and spoken)
• Deep understanding of Indian audiences and cultural nuances
• Familiarity with digital metrics and performance-based storytelling
• Must bring their own laptop to perform day-to-day tasks.
• Why Join Us? We're scaling fast with strong fundamentals, on a mission to empower millions through AI and access. At Lokal, you'll take ownership from day one, build for real impact, and help redefine the roadmap of how Bharat connects to opportunities, knowledge, and experts