Content Strategy Associate/Intern

Lokal; Bengaluru; On-site; INR 300,000 - 450,000; Full time

Benefits offered by this job

Flexible work hours

Mentorship program

Job summary

Lokal in Bengaluru invites a Content Strategy Associate/Intern who loves content, trends, and audience engagement. You will research trends, ideate content ideas with AI tools, and build micro-learning content for millions of users.

You will collaborate with Marketing to craft high-impact content strategies and manage personal content projects on YouTube, Instagram, blogs, and communities. Freshers with strong content creation are welcome.

Qualifications

• Bachelor's degree in any discipline.
• 0-2 years of experience in content strategy, digital media, content research, or related fields.
• Freshers with strong content creation experience are welcome.
• Strong interest in content creation, internet trends, and digital media.
• Strong command over regional languages and English (written and spoken).
• Proficiency in AI tools (ChatGPT, Gemini, Claude).
• Excellent communication skills with an understanding of short-form content and audience engagement.
• Experience managing YouTube channels, Instagram pages, blogs, or other personal content projects.
• Knowledge of social media trends, analytics, and digital content creation.

Responsibilities

• Conduct in-depth internet research to identify trends and content opportunities.
• Research and recommend new micro-learning categories based on audience behavior.
• Use AI tools to generate scripts, hooks, and creative concepts.
• Collaborate with Marketing and Ads to develop engaging content strategies.
• Take ownership of content projects from research to briefs.
• Manage personal content projects across platforms like YouTube and Instagram.
• Create or manage digital content and analyze performance.
• Stay updated with latest internet trends.

Skills

Content strategy

Digital media

AI tools

Communication skills

YouTube channels

Regional languages

Education

Bachelor's degree

Tools

ChatGPT

Gemini

Claude

Job description

About Lokal

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren't really using the internet meaningfully yet. We believed that if we started with local content in their own language, they'd come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they've always deserved.

We now operate dozens of live apps across categories like:

• Edutainment & Skill Learning - practical skills and learning in regional languages (GyanTV)
• Matrimonial Matchmaking - hyperlocal, compatibility-first partner search (Lokal Matrimony)
• Agri Consulting - farmer-first advisory in local languages (AgriLokal)
• Social & Community - Place to find & post social updates (Lokal app)
• Emotional Well-being & Peer Support - safe spaces to talk and feel heard (Dostt & Eaze)
• Astrology & Guidance - instant access to trusted Astrologers via chat and voice (AstroLokal)
• Advisory Services - early bets in legal help, financial guidance, career counselling, and more

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we've built, they don't wade through clutter; they get a straight line to what they came for. This is the story new teammates walk into:
a company that started as whatsapp group, became a family of focused apps, and kept one belief at the centre - access changes lives.We ship fast. We learn fast. We build for Bharat.

We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital

Role Overview

We are looking for a Content Strategy Associate / Intern who is passionate about content, internet trends, and audience engagement. This role is ideal for freshers with hands‑on experience in content creation through platforms like YouTube, Instagram, or other personal projects. You'll research emerging trends, generate content ideas using AI tools, and contribute to building engaging micro‑learning content for millions of users.

Key Responsibilities

• Conduct in-depth internet research using platforms like Google Trends, Reddit, YouTube, Instagram, and X to identify emerging trends and content opportunities
• Research and recommend new micro‑learning categories based on audience behavior and market insights
• Use AI tools to generate scripts, content hooks, and creative concepts quickly and efficiently
• Collaborate with the Marketing and Ads teams to develop high‑performing content strategies that maximize engagement and business impact
• Take complete ownership of content projects—from research and ideation to creating production-ready briefs
• Experience managing personal content projects such as YouTube channels, Instagram pages, blogs, or online communities
• Experience creating or managing digital content
• Basic understanding of social media analytics and trending content formats
• Passion for learning, experimenting, and staying updated with internet trends

Requirements

• Bachelor's degree in any discipline
• 0-2 years of experience in content strategy, digital media, content research, or related fields. Freshers with strong content creation experience are also welcome
• Strong interest in content creation, internet trends, and digital media
• Strong command over Regional Languages and English (written and spoken)
• Proficiency in AI tools (ChatGPT, Gemini, Claude, etc.), internet research, and content ideation
• Excellent communication skills with an understanding of short‑form content and audience engagement
• Experience managing YouTube channels, Instagram pages, blogs, or other personal content projects
• Knowledge of social media trends, analytics, and digital content creation
• Passion for learning, experimenting, and staying updated with the latest internet trends