Script Writer-Hindi

Lokal; Bengaluru; On-site; INR 334,800 - 558,000; Full time

Job summary

A fast-growing digital content company is seeking a creative and detail-oriented Script Writer (Hindi) to join their marketing team in Karnataka, India. The ideal candidate will write engaging scripts for digital platforms like Instagram and YouTube, analyze ad performance, and craft content that resonates with Hindi-speaking audiences. Strong storytelling skills and familiarity with social media trends are a must. This position offers a chance to make a real impact in promoting local access and opportunities.

Qualifications

• 1-3 years of experience in content writing, scriptwriting, or copywriting (preferably digital/video content).
• Proven ability to write short-form content with a strong storytelling structure.
• Deep understanding of Indian audiences and cultural nuances.

Responsibilities

• Write sharp, attention-grabbing hooks to maximize engagement.
• Craft platform-specific content for Instagram, YouTube, and Facebook.
• Analyze ad metrics to refine creative strategy.

Skills

Content writing

Scriptwriting

Understanding of Hindi and English

Social media trends

Audience psychology

Education

Any Bachelor's degree

Job description

About Lokal

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren't really using the internet meaningfully yet. We believed that if we started with local content in their own language, they'd come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online. This spark became Lokal. Our first instinct was to put everything in one place & one app – local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight – when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission: to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they've always deserved. We now operate dozens of live apps across categories like:

• Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
• Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
• Agri Consulting – farmer-first advisory in local languages (AgriLokal)
• Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
• Social & Community – Place to find & post social updates (Lokal app)
• Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
• Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
• Advisory Services – early bets in legal help, financial guidance, career counselling, and more

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight + AI. When someone opens a product we've built, they don't wade through clutter; they get a straight line to what they came for.

This is the story new teammates walk into: a company that started as a WhatsApp group, became a family of focused apps, and kept one belief at the centre — access changes lives. We ship fast. We learn fast. We build for Bharat. We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital.

Role Overview

We are looking for a creative and detail-oriented Script Writer (Hindi) to join our dynamic Marketing/Product team at Lokal. The ideal candidate will have a deep understanding of short-form storytelling, social media trends, and audience psychology. You'll be responsible for conceptualizing and writing engaging scripts for videos, ads, and branded content that resonate with Hindi-speaking audiences across platforms like Instagram, YouTube, and Facebook.

Key Responsibilities

• Write sharp, attention-grabbing hooks to maximize engagement and retention
• Craft platform-specific content for Instagram, YouTube, Facebook, and other channels
• Analyse ad metrics (CTR, watch time, drop-off rates) to refine creative strategy
• Collaborate closely with video editors, designers, and creative strategists to bring ideas to life
• Translate copy ideas into strong visual narratives and impactful storytelling sequences
• Identify and adapt to emerging content and creative trends
• Simplify complex ideas into relatable and emotionally resonant content
• Utilize knowledge of transitions, camera shots, and pacing to visualize scripts effectively
• Constantly read and watch diverse content (books, short films, ads) to expand creative vocabulary and visual literacy
• Provide creative inputs during production to ensure content quality and tone consistency

Requirements

• Any Bachelor's degree
• 1-3 years of experience in content writing, scriptwriting, or copywriting (preferably digital/video content)
• Proven ability to write short-form content with a strong storytelling structure
• Strong command over Hindi and English (written and spoken)
• Deep understanding of Indian audiences and cultural nuances
• Familiarity with digital metrics and performance-based storytelling
• Must bring their own laptop to perform day-to-day tasks

Why Join Us?

We're scaling fast with strong fundamentals, on a mission to empower millions through AI and access. At Lokal, you'll take ownership from day one, build for real impact, and help redefine the roadmap of how Bharat connects to opportunities, knowledge, and experts.