Salesforce Marketing cloud Developer

Cognizant; Kolkata District; Hybrid; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Hybrid work model

Immediate to 90 days notice

Job summary

Cognizant is hiring Salesforce Marketing Cloud Developers and Lead Developers in India for roles spanning development and lead responsibilities. You will design and manage Marketing Automations and Journeys across email, mobile, and web channels with a strong emphasis on data-driven campaigns.

Ideal candidates have 4–12 years of experience in SFMC, including Email Studio, Automation Studio, and Data Cloud, and are adept at CRM integrations and analytics.

Qualifications

• Experience with Salesforce Marketing Cloud (SFMC) including Email Studio, Automation Studio, and Journey Builder.
• Strong SQL querying skills for data manipulation and reporting.
• Understanding of CAN-SPAM and email deliverability considerations.
• Experience integrating SFMC with CRM platforms (Salesforce, MS Dynamics) and web analytics tools.

Responsibilities

• Create and maintain Marketing Automations and end-to-end Customer Journeys across email, SMS, mobile push, and web channels.
• Develop and manage campaigns using Journey Builder and Email Studio; implement media queries for responsive emails.
• Integrate SFMC with CRM systems to push/pull data and implement cross-channel messaging.

Skills

SFMC

SQL

AMPscript/SSJS

CRM integration

Tools

Email Studio

Automation Studio

Personalization (IS)

Data Cloud

Job description

CXCRM Recruitment

Dear Candidate
Greetings from Cognizant!!

Cognizant is Hiring - Salesforce Marketing cloud Developers & Lead Developers!

Please find the job description below

Experience: 4 to 12 years

Location: All CTS Location (3 days office, Hybrid mode)

Notice Period: Immediate to 90 days

Roles & Responsibilities:

• Sound knowledge & experience of marketing domain processes spreading across the industry leading tool platform of SFMC
• Understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.
• Experience in analysing business requirements and map them to technical flows.
• Understanding of CAN-SPAM, Email regulatory compliance, and deliverability elements like Sender's Configuration
• Experience of Integrating with CRM platform (Salesforce Sales/Service Cloud /MS Dynamics etc.) to push/pull data
• Experience of integrating with web analytics tools like Google Analytics. Various Report configuration and creation.

Technical Expertise/ Skills & Experience:

• Create and maintain Marketing Automations, end to end Customer Journeys and Campaign Building using Automation Builder/Journey Builder/Message Centre for channels like email, direct mail, SMS, mobile push, call centre, web etc.
• Understanding of the Marketing Cloud modules – Email Studio, Mobile Studio, Automation Studio, Web Studio etc
• Understanding of HTML & Scripting language – AMP Script & SSJS
• Strong in SQL query
• Understanding of new modules like Personalization (IS), Data Cloud, Einstein, AI Intelligence tool - Datorama.
• Perform administrator functions such as setup of Business Unit, Users, Profile and Role Management and other account configurations.
• Develop and maintain responsive Layout Templates, personalized Emails templates and Triggered Emails using Media Queries
• Data Model setup using List, Groups and Data Extensions
• Opt In/Opt Out Management using Public Lists and Publication Lists
• Excellent communication skills
• Experience of working in on-off model, in multi-vendor environment, team acceptability as per own behaviour
• Integration: API, Sales and Service Cloud or any other external sources
• Configure Emails, SMS, Push, Line, WhatsApp messages for cross channel journeys

Mandatory:

• Certification in SFMC- Email Specialist & Developer