Salesforce Marketing Cloud Consultant and Developer

TECEZE; Chennai District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

TECEZE seeks a Salesforce Marketing Cloud Consultant and Developer to deliver personalised customer communications for client marketing teams. You will merge journey design with technical implementation, connect audience data and support campaigns with consent controls, analytics and QA.

You will design journeys, configure data extensions, and build engaging emails while ensuring data integrity and security across campaigns.

Qualifications

• Hands-on Marketing Cloud Engagement experience with Journey Builder, Automation Studio and data extensions.
• Strong SQL and AMPscript skills, plus HTML/CSS for responsive email development and debugging.
• Understanding of subscriber identity, data relationships, segmentation and consent handling.
• Experience with APIs or Marketing Cloud Connect and CRM data reconciliation.
• Ability to test complex journeys and translate objectives into maintainable technical implementations.

Responsibilities

• Gather campaign objectives, audience definitions and constraints from stakeholders.
• Design and implement customer journeys in Journey Builder with entry criteria, decisions and suppression.
• Configure Automation Studio processes, data imports and scheduled actions for audiences.
• Build responsive email templates and dynamic content using HTML, CSS and AMPscript; validate rendering.
• Develop integrations and automation extensions using APIs with proper security and error handling.
• Implement consent, unsubscribe and suppression requirements with policy owners.
• Configure sender authentication and monitor deliverability and engagement trends.
• Create QA checks for links, targeting, exclusions and testing before production activation.
• Develop reporting and experiments; explain attribution and improve segmentation.
• Document data flows and operating procedures; support incidents and train users.

Skills

Journey Builder

Automation Studio

Data Extensions

SQL

AMPscript

HTML

CSS

APIs

Campaign deployment

Education

Degree in relevant discipline

Tools

Marketing Cloud Connect

Job description

Salesforce Marketing Cloud Consultant and Developer

Employment type: Full time

Experience: 4+ years in marketing technology or Salesforce delivery, including 2+ years implementing and operating Marketing Cloud Engagement solutions.

About Teceze

Teceze is an IT services company supporting clients across Digital Workplace Services, Cloud and Infrastructure, Cyber Security, Staff Augmentation and Global Procurement Services. This role contributes to client Salesforce consulting and delivery, working with business stakeholders and technical teams to implement, improve and support enterprise applications.

Teceze is seeking a Salesforce Marketing Cloud Consultant and Developer to deliver reliable, personalised customer communications for client marketing teams. You will combine journey design and technical implementation, connect trusted audience data, and help teams operate campaigns with clear consent controls, useful analytics and repeatable quality assurance.

Key responsibilities

• Gather campaign objectives, customer-journey requirements, audience definitions and operational constraints from marketing and business stakeholders.
• Design and implement customer journeys in Journey Builder, including entry criteria, decision logic, exit rules, re-entry behaviour and suppression.
• Configure Automation Studio processes, SQL queries, data extensions and scheduled imports to prepare reliable campaign audiences.
• Build responsive email templates and dynamic content using HTML, CSS and AMPscript, validating rendering and personalisation across representative cases.
• Develop approved integrations and automation extensions using APIs and server-side scripting where required, with appropriate security and error handling.
• Implement preference, consent, unsubscribe and suppression requirements in collaboration with client policy owners and campaign operations.
• Configure and validate sender authentication and deliverability practices with relevant administrators; monitor bounces, complaints and engagement trends.
• Create campaign quality checks for links, targeting, exclusions, dynamic content, journey logic and test sends before authorised production activation.
• Develop reporting and controlled experiments, explaining attribution limitations and using results to improve segmentation and customer engagement.
• Document assets, data flows and operating procedures; support campaign incidents, train users and coordinate release changes with client teams.

Required skills and experience

• Hands-on Marketing Cloud Engagement experience with Journey Builder, Automation Studio, data extensions and campaign deployment.
• Strong SQL and AMPscript skills, plus HTML and CSS for responsive email development and debugging.
• Understanding of subscriber identity, data relationships, segmentation, consent handling and the risks of incorrect audience selection.
• Experience with APIs or Marketing Cloud Connect and reconciliation of data exchanged with CRM or other platforms.
• Ability to test complex journeys and personalisation scenarios and troubleshoot data, automation and sending failures.
• Ability to translate campaign objectives into maintainable technical implementations and explain performance results to marketing stakeholders.

Education: Degree in a relevant discipline or equivalent practical experience. Evidence of successful delivery is more important than certification alone.

Journey designs, audience queries, automation workflows, tested email assets, campaign QA evidence, reporting definitions and operational runbooks.

Measures of success

• Campaign audiences, exclusions and personalisation match approved specifications, with consent and suppression controls consistently applied.
• Journeys and automations run reliably, and campaign defects are detected before activation or resolved through clear incident procedures.
• Engagement and conversion outcomes are measured against agreed objectives with transparent definitions and responsible interpretation.