Sales Specialist Branded Retail, Mumbai

lighting; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Signify in Mumbai, India is seeking a dynamic sales professional to drive growth in consumer channels, including traditional trade, modern retail, and e-commerce. You will execute sales plans, engage customers, and ensure product visibility, stock, and promotions across assigned accounts.

You will report to the Sales Manager, build strong distributor and retailer relationships, manage stock, and support trade marketing programs while expanding market share through effective in-store activation

Qualifications

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Minimum 3 years of direct sales experience in consumer goods, electrical trade or FMCG.
• Experience in promotions and managing merchandisers with merchandising calendar.

Responsibilities

• Responsible for sales growth in consumer channels such as traditional trade, modern retail, and e-commerce.
• Delivers assigned financial targets and executes channel and customer sales plans within the assigned territory or accounts.
• Manages day-to-day relationships with distributors, retailers, and store personnel to ensure product presence and promotions implementation.
• Establishes strong customer relationships with key contacts through frequent sales visits.
• Monitors in-store visibility, pricing, and merchandising compliance; reports on market trends.
• Collaborates with Key Account Managers and cross-functional Signify team to ensure product availability and smooth execution.
• Supports trade marketing programs, promotions, and product launches to drive sell-out growth.
• Continuously builds knowledge of Signify's product portfolio and lighting technologies.

Skills

Sales

Customer relationship management

Channel sales

Negotiation

Merchandising

Education

Bachelor's degree in Business Administration/Marketing or related field

Job description

About Signify

Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.

At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.

Join us, and together, we'll transform our industry, making a lasting difference for brighter lives and a better world.

More about the role

Job Summary

Responsible for sales growth in consumer channels such as traditional trade, modern retail, and e-commerce. The role focuses on sales execution, customer engagement, and in-market activation, working under the guidance of a Sales Manager to ensure Signify products achieve visibility, availability, and sell-out performance.

Key Areas of Responsibility

• This role is responsible for sales execution with a short-term and medium-term orientation
• Delivers assigned financial targets and executes channel and customer sales plans within the assigned territory or accounts, achieving revenue, volume, and distribution targets
• Manages day-to-day relationships with distributors, retailers, and store personnel to ensure product presence, planogram compliance, and promotions implementation.
• Establishes strong customer intimacy and nurtures relationships with key customer contacts through frequent and productive sales visits. Supports customers with queries and ensures prompt response to customers' needs and issues.
• During customer visits responsible for ensuring stock availability, collect orders, manage product range and mix, sell-in, instore activity, demand creation activity.
• Monitors in-store visibility, pricing, and merchandising compliance. Reports on competitor activities and market trends.
• Closely collaborates with relevant Key Account Managers and cross-functional Signify team (Supply Chain, Trade Marketing, Customer Service, etc) to ensure product availability and smooth execution.
• Supports trade marketing programs, promotions, and product launches to drive sell-out growth.
• Actively develops and maintains up-to-date knowledge of Signify's product portfolio, lighting technologies, and value propositions. Continuously builds sales, negotiation, and customer engagement skills through learning initiatives, on-the-job experience, and coaching to enhance overall sales effectiveness and professionalism.

Critical Experiences

• Bachelor's degree in Business Administration, Marketing, or a related field to provide foundational knowledge in sales and customer relationship management.
• Minimum 3 years of direct sales experience in consumer goods, electrical trade or FMCG. Proven success in achieving sales targets and managing distributor/retailer relationships. Should have experience in successful implementation of promotions and delivering outcomes. Must have managed merchandisers and daily implementation of the merchandising calendar.
• Sales and trade marketing trainings or certifications

Everything we'll do for you

You can grow a lasting career here. We'll encourage you, support you, and challenge you. We'll help you learn and progress in a way that's right for you, with coaching and mentoring along the way. We'll listen to you too, because we see and value every one of our 27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.