Sales Officer – Tile Adhesives – Sales & Marketing

NCL Buildtek Ltd.; Kakinada; On-site; INR 350,000 - 450,000; Full time

Job summary

NCL Buildtek Ltd. in Kakinada, Andhra Pradesh invites an experienced Sales & Marketing professional to build and manage a channel network for tile adhesives. You will plan demand generation, lead conversion, and keep the product mix competitive while coordinating with distributors, dealers and customers.

The role requires strong communication, negotiation, and persuasive skills, with ability to travel within the territory and work independently within a growing market.

Qualifications

• Minimum graduate, post-graduation in business administration preferred.
• Must have strong communication, negotiation, and persuasion skills with ability to work independently and in a team.
• Experience launching similar products and building dealer/contractor networks preferred.

Responsibilities

• Set up a network of channel partners (distributors, dealers, sub dealers) for tile adhesives in the assigned market.
• Devise and execute demand generation campaigns to create awareness among builders, masons, contractors, and end customers.
• Lead generation and conversion campaigns by visiting sites and engaging prospects with solutions.
• Maintain sales volume, product mix, pricing, and credit periods, aligned to supply/demand and competitors.
• Conduct market research for market intelligence and customer needs with geographic awareness.
• Implement a strategic plan to expand the customer base and monitor competitor activities.
• Ensure complete reporting in online and offline formats.

Skills

Communication

Negotiation

Persuasion

Sales

Teamwork

Independent work

Education

Graduate or Post Graduation

Job description

Department Sales and Marketing

Min Years of Exp.

3 yrs

Job Location

Kakinada, Andhra Pradesh

CTC

4

Job Description

Setting up a network of Channel Partners (Distributors, Dealers, and Sub dealers as required) for optimum reach and penetration of NCL Tile Adhesives & allied products in the assigned market. Ensure an optimum stock level of all product items with our channel partners.

Devise and Execute a Demand Generation Campaign to create awareness, and interest among buyers and influencers (Applicators / Masons, Contractors, End Customers, Builders / Developers, Architects & Designer) through multiple activities (product presentations & demonstrations, content creation & distribution, masons meet at Retail Outlet, Nacka Meet, Contractors Meet, Architect Meet, etc.).

Devise and execute Lead Generation & Conversion campaigns for accurate sales projections and improved sales (interested prospects into customers) by tracking and visiting construction sites, developing effective engagement by providing solutions and objection handling.

Maintain sales volume, product mix, selling price, and credit periods if any by keeping current with supply and demand, changing trends, economic indicators, and competitors.

Conduct market research at regular intervals to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a good geographical understanding.

Implement a strategic business plan that helps expand the company’s customer base and ensures its strong presence with regular updates on competitor’s activities.

Complete compliance with the company’s reporting requirements in both online and offline formats.

Requirements and skills:

• Candidate with prior experience in Tile Adhesive Industry at the same level and geography shall be preferred
• Minimum graduate, post-graduation in business administration will be preferred.
• Must possess good communication, negotiation, and persuasion skills with an ability to work independently and as a part of a team
• Ability to launch a similar product in the market, having good relationships with Tile Adhesive Dealers, Contractors, and applicators, and experience in conducting Mason/In-Shop, Naaka Meet, and Contractor meet and generating consistent sales of tile adhesive products shall be given utmost preference.
• Demonstrated ability to communicate, negotiate, present, and influence credibly and effectively at all levels of the organization
• Proven ability to drive sales
• Valid driver’s license and willingness to travel within assigned territories

Preferred Candidate Profile:

• Experience: Minimum 3 years of experience in Channel / Project Sales with Tile Adhesive, Epoxy, Tile Grout, Screed through distribution channel.
• Qualification: Graduate or Post Graduation
• Must be fluent in English & Local Language.
• Must have Market Knowledge of Particular Zone.