Sales Manager I

Instamart; Prakasam; On-site; INR 600,000 - 900,000; Full time

Job summary

Instamart is seeking a Sales Manager to drive acquisition and engagement of single-outlet independent restaurants within a defined city. You will learn restaurant operations, diagnose needs, and build partnerships to grow orders, visibility, and customer engagement.

The role is on-field and consultative, requiring you to be resourceful and invested in partner success, with 80–90 in-person restaurant meetings monthly as a key metric.

Qualifications

• 0–2 years in B2B sales, field sales, or business development.
• Track record of meeting or exceeding targets and managing your own pipeline.
• Restaurant/business context is not required; owner of growth in portfolio.
• Comfort with data and creating dashboards using pivot tables and VLOOKUP.

Responsibilities

• Own a defined geographic territory and build relationships with restaurant partners.
• Conduct in-person visits and demonstrate product ROI for Swiggy.
• Diagnose restaurant needs and position Swiggy products as solutions.
• Manage full lifecycle of partnerships including pitching, activation, and support.
• Track adoption metrics and troubleshoot issues to drive growth.
• Own targets within your territory and manage your pipeline.

Skills

B2B sales

Target tracking

Excel (Pivot, VLOOKUP)

Pipeline management

Education

Postgraduate in marketing or sales

Tools

Excel

Google Sheets

Job description

Overview A Sales Manager owns the acquisition and engagement of single-outlet independent restaurants across an assigned city. You are the primary touchpoint for these restaurants—learning their business, understanding their challenges, and building a partnership where you help the restaurant partner directly drive their growth in orders, visibility, and customer engagement. This role is Consultative & On-Field and requires you to be resourceful, adaptable, and genuinely invested in your partners' success. You'll develop consultative sales skills, learn restaurant operations intimately, and build the foundation for scaling your career.

Key Responsibilities

• Own a defined geographic territory: build strong and successful relationships with the assigned restaurant partners
• Field-intensive engagement: Conduct in-person visits, walking restaurants through product demos, ROI analysis, and present how working with Swiggy is a mutually beneficial relationship
• Consultative selling: Diagnose restaurant needs through questions about their current channels, delivery logistics, marketing spend, and business goals. Position Swiggy’s products as solutions, not features
• Relationship management: Manage the full lifecycle each month, pitching, negotiation, activation, and ongoing support to the restaurant partner
• Data-driven problem solving: Track adoption metrics, identify why restaurants aren't growing, troubleshoot issues, and course-correct
• Revenue responsibility: Own targets within your territory; track your own pipeline and conversion rates
• Excel mastery: all the data related to your day-to-day work will be on the city and central trackers, so you must have advanced knowledge of Excel/Googlesheet/WSP
• Market research: Stay updated on restaurant trends, competitive landscape, and local market dynamics. Feedback from the field informs product direction
• 80 to 90 In-person meetings with restaurant partners a month

What We're Looking For

Experience & Background

• 0-2 years in B2B sales, field sales, or business development (preferably in fmcg, food/beverage, or hotel industry)
• Track record of meeting or exceeding targets and managing your own pipeline
• Restaurant Business is a round-the-clock business; the role holder has to take ownership of the growth of the assigned portfolio of restaurant partner
• Comfort with data, especially Excel—you should be able to build pivot tables, use VLOOKUP, and create dashboards without help
• Post - Graduated preferably in marketing or sales