Sales Manager - DSA

Aditya Birla Capital; Gujarat; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A financial services firm is seeking an experienced professional to execute sales operations through the DSA channel in Gujarat. In this role, you will manage customer acquisition, drive cross-selling initiatives, and ensure operational effectiveness throughout the Customer Lifecycle. The ideal candidate should have a minimum of 6-7 years of sales experience in the Banking/NBFC sector, including HFC sales exposure. This position requires strong communication and team management skills alongside a commercial acumen.

Qualifications

• Minimum 6–7 years total sales experience in Banking/NBFC.
• At least 3–4 years in HFC sales with DSA channel exposure.

Responsibilities

• Execute sales operations through the DSA channel.
• Manage customer acquisition and engagement.
• Ensure operational effectiveness across the Customer Lifecycle.
• Drive cross-selling initiatives with DSA partners.
• Work on self-development and manage internal stakeholders.
• Coordinate risk management and portfolio health.

Skills

Sales experience in Banking/NBFC

HFC sales experience

Team management skills

Communication skills

Product-market awareness

Execution skills

Education

Graduate

Job description

Job Purpose

The purpose of this job is to execute sales operations through the DSA channel in line with branch plans and objectives. The role coordinates with Risk, Operations and Sales Governance teams to ensure compliant and efficient sales operations and portfolio health. It also drives and executes cross‑selling of ABHFL and ABFC products and solutions as per branch level objectives.

Key Responsibilities

• Sales Planning and DSA Management
  • Define and execute a plan for target achievement in conjunction with ASMABHFL, considering competitive forces and local trends.
  • Scan the local market and competitor offerings on a periodic basis, and work closely with DSA network to tweak efforts accordingly.
  • Review DSA network for effectiveness and drive operational efficiencies to ensure active DSA relationships are working optimally.
• Customer Acquisition / Engagement
  • Identify local business growth opportunities and refine DSA engagements accordingly.
  • Work closely with DSA partners on prospects for relationship origination and share product characteristics and USPs effectively.
  • Communicate with in‑process prospects and DSA partners to ensure clarity on transaction status and drive operational compliance.
• Operational Effectiveness
  • Track and ensure efficient DSA business processes across the Customer Lifecycle (Sourcing, Approval, Servicing, Collections).
  • Drive process efficiencies and faster TATs through interfacing with stakeholders across processes and functions.
• Cross‑Selling
  • Drive DSA partner efforts as per the Cross‑Selling strategy agreed with ASMABHFL, interfacing with end customers or prospects as required.
• Self‑Development & Internal Stakeholder Management
  • Stay up to date on market developments, DSA engagement practices, negotiation and relationship‑building skills.
  • Attend relevant technical and behavioral trainings or seminars and work on self‑development initiatives.
  • Coordinate with internal stakeholders for smooth operations and alignment towards achievement of targets.
• Portfolio & Risk Management
  • Work with Risk, Operations and Sales Governance teams to ensure adherence to risk management and control mechanisms.
  • Liaise proactively with DSA partners and end prospects or customers for clarity on and adherence to risk management measures.
  • Compile and ensure systematic, accurate MIS on NPAs and credit trends, providing inputs on factors impacting portfolio quality.

Qualifications & Skills

• Graduate with a minimum of 6–7 years total sales experience in the Banking/NBFC space, of which at least 3–4 years should be in HFC sales with exposure to DSA channel.
• Commercial acumen, team management and communication skills, product‑market awareness and execution skills.