Sales Manager DSA-Prime-Delhi

Birla Carbon; Delhi; On-site; INR 1,100,000 - 1,700,000; Full time

Job summary

Birla Carbon is seeking a Sales Manager DSA-Prime-Delhi to drive sales operations through the DSA channel in Delhi, interfacing with DSA partners and end customers to achieve targets. The role coordinates with Risk, Operations and Sales Governance teams to ensure compliant and efficient sales operations, and drives cross‑selling of ABHFL and ABC products.

You will help identify local growth opportunities, manage the DSA network, and contribute to MIS reporting to support branch objectives.

Qualifications

• Experience in sales operations and channel management (DSA) preferred.
• Strong understanding of market dynamics and competitor offerings.
• Ability to collaborate with cross-functional teams (Risk, Operations, Sales Governance).
• Data-driven with MIS reporting skills.

Responsibilities

• Define and execute a plan for target achievement in conjunction with AH (Sales) – ABHFL, considering competition and local trends.
• Review DSA network for effectiveness and drive efficiencies to maintain active relationships to achieve business objectives.
• Provide data for periodic MIS reports on disbursements, profitability, DSA performance, NPAs, and market expansion.
• Identify local business growth opportunities and refine DSA engagements accordingly.
• Collaborate with DSA partners to drive relationship origination and successful closures.
• Ensure transaction status clarity and proactive drive for timely approvals.
• Deploy schemes to drive DSA engagement, sales and profitability.
• Track and optimize DSA business processes across the customer lifecycle and interlock with stakeholders.

Job description

Sales Manager DSA-Prime-Delhi

Designation: NA

Job Description

Job Purpose

The purpose of this job is to execute sales operations through the DSA channel in line with branch plan and objectives by interfacing with DSA partners and end customers to achieve targets. This role coordinates with Risk, Operations and Sales Governance teams to ensure compliant and efficient sales operations and portfolio health. It also drives and executes cross‑selling of ABHFL and ABC products/ solutions as per branch level objectives.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1: Sales Planning and DSA Management

• Define and execute a plan for target achievement in conjunction with AH (Sales) - ABHFL, considering competitive forces and local trends
• Scan the local market and competitor offerings on a periodic basis, and work closely with DSA network to tweak efforts accordingly
• Constantly review DSA network for effectiveness and drive operational efficiencies to ensure active DSA relationships are working optimally to achieve business objectives
• Provide data for and compile periodic MIS reports for disbursements, profitability, DSA performance, NPAs, market expansion, etc.; also use insights to provide DSA partners feedback proactively

KRA2: Customer Acquisition/Engagement

• Identify local business growth opportunities, and refine DSA engagements accordingly
• Work closely with DSA partners on identified prospects for relationship origination by deploying a partnership mindset and sharing product characteristics and USPs effectively to drive favourable closure and customer satisfaction
• Communicate with in-process prospects and DSA partners to ensure clarity on transaction status and proactively drive for operational compliance to ensure timely approvals
• Deploy schemes to drive DSA engagement, sales and profitability, ensuring dual focus on sales expansion and cost optimization

KRA3: Operational Effectiveness

• Track and ensure efficient DSA business processes/ operations across the Customer Lifecycle (Sourcing, Approval, Servicing, Collections)
• Drive process efficiencies and faster TATs through interfacing with stakeholders across processes and functions (Risk, Operations, Sales Governance)
• Adopt improved processes and best practices in order to enhance operational effectiveness, productivity and overall business contribution of DSAs for ABHFL