Sales Manager

Swiggy; Hyderabad; On-site; INR 1,000,000 - 1,700,000; Full time

Job summary

Swiggy Assure is expanding its on-ground B2B sales team in Hyderabad. The Sales Manager will acquire and engage single-outlet independent restaurants, learning their business, diagnosing needs, and building partnerships to drive growth in orders, visibility, and customer engagement.

The role emphasizes consultative selling, field visits, and revenue responsibility. You will handle end-to-end partner lifecycle with strong Excel and data analysis skills.

Qualifications

• 2+ years in B2B sales, field sales, or business development.
• Track record of meeting or exceeding targets and managing your own pipeline.
• Restaurant/hospitality or FMCG experience is a plus.
• Comfort with data, especially Excel—you should be able to build pivot tables, use VLOOKUP, and create dashboards.

Responsibilities

• Own a defined geographic territory: build relationships with assigned restaurant partners.
• Conduct in-person visits and present ROI analyses to show mutual benefits.
• Diagnose restaurant needs and position Swiggy products as solutions.
• Manage lifecycle monthly: pitching, negotiating, activation, and ongoing support.
• Track adoption metrics, troubleshoot issues, and course-correct as needed.
• Own targets within your territory and monitor your pipeline and conversion rates.
• Utilize Excel to manage day-to-day data on city and central trackers.
• Stay updated on restaurant trends and local market dynamics.
• Attend 80 to 90 in-person partner meetings monthly.

Skills

B2B sales

Pipeline management

Consultative selling

Relationship management

Field sales

Excel expertise

Education

MBA in Marketing or Sales

Tools

Excel

Google Sheets

Dashboards

Job description

Work Mandate:

Employees will work fulltime from their base location i.e. Hyderabad.

About Swiggy Assure

Swiggy Assure is Swiggy& business-to-business (B2B) supply platform designed to provide hotels, restaurants, and caterers (HoReCa) & NonHoreca (D2C brands) with high-quality, fresh, locally sourced kitchen essentials like vegetables, dairy, pulses, and imported goods.

Overview

A Sales Manager owns the acquisition and engagement of single-outlet independent restaurants across an assigned city. You are the primary touchpoint for these restaurants—learning their business, understanding their challenges, and building a partnership where you help the restaurant partner directly drive their growth in orders, visibility, and customer engagement. This role is Consultative & On-Field and requires you to be resourceful, adaptable, and genuinely invested in your partners' success. You'll develop consultative sales skills, learn restaurant operations intimately, and build the foundation for scaling your career.

Key Responsibilities

• Own a defined geographic territory: build strong and successful relationships with the assigned restaurant partners
• Field-intensive engagement: Conduct in-person visits, walking restaurants through product demos, ROI analysis, and present how working with Swiggy is a mutually beneficial relationship
• Consultative selling: Diagnose restaurant needs through questions about their current channels, delivery logistics, marketing spend, and business goals. Position Swiggy’s products as solutions, not features
• Relationship management: Manage the full lifecycle each month, pitching, negotiation, activation, and ongoing support to the restaurant partner
• Data-driven problem solving: Track adoption metrics, identify why restaurants aren't growing, troubleshoot issues, and course-correct
• Revenue responsibility: Own targets within your territory; track your own pipeline and conversion rates
• Excel mastery: all the data related to your day-to-day work will be on the city and central trackers, so you must have advanced knowledge of Excel/Googlesheet/WSP
• Market research: Stay updated on restaurant trends, competitive landscape, and local market dynamics. Feedback from the field informs product direction
• 80 to 90 In-person meetings with restaurant partners a month.

What We're Looking For-

Experience & Background:

• 2+ years in B2B sales, field sales, or business development (preferably in fmcg, food/beverage, or hotel industry)
• Track record of meeting or exceeding targets and managing your own pipeline
• Restaurant Business is a round-the-clock business; the role holder has to take ownership of the growth of the assigned portfolio of restaurant partner
• Comfort with data, especially Excel—you should be able to build pivot tables, use VLOOKUP, and create dashboards without help
• Post - Graduated preferably in marketing or sales.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law.