Sales Manager

Twinings; Chennai District; On-site; INR 1,500,000 - 2,000,000; Full time

Benefits offered by this job

Monthly phone Bill reimbursement up to Rs. 3,000

Annual health check-up reimbursement up to INR 15,000 for employee and spouse

Medical insurance coverage up to 5 lakhs

PF and gratuity

Long-service policy

Life term policy

Access to LinkedIn Learning

Access to ABF networking opportunities

Job summary

A leading beverage company is looking for a Sales Manager in Tamil Nadu, India. The role involves overseeing distributor management, developing strategies, and ensuring sales targets are met. Ideal candidates will have a bachelor's degree in business, at least 10 years of experience in distributor sales, and the ability to work effectively in emerging markets. The position offers a competitive benefits package and professional growth opportunities.

Qualifications

• Minimum 10 years of distributor sales & trade-marketing experience in emerging markets.
• Understanding of distributor systems and ability to manage RTM projects.
• Good command of English and local language (Tamil) is essential.

Responsibilities

• Drive distributor to meet targets and develop action plans.
• Set up and manage distribution network based on strategic goals.
• Conduct monthly reports on sales achievements and KPIs.

Skills

Bachelor’s degree in business or a related field

Minimum 10 years of distributor sales & trade-marketing experience

Understanding of distributor systems

Ability to work for startup organisations

Highly motivated to work in emerging markets

Experience in sales team organisation development

Good command of English and Tamil

Education

Bachelor’s degree

Master’s degree

Job description

Join to apply for the Sales Manager role at Twinings

Application Deadline: 7 December 2025

Department: Sales

Location: India

We’re looking for people who don’t just come here to get the job done, but who have a real passion for the brand and a desire to do the best job they can. In return, we offer an inspiring package of employee benefits – to show just how much we value you. This role will give you scope for growth and the tools to aim high. The role will be responsible for working closely with the sales team to ensure that the set target is hit every month by team members and for implementing actions according to sales strategies.

Key Responsibilities

Distributor Management

• Drive the distributor(s) to meet its targets and deliverables by utilizing the distributor’s sales team KPIs that drive desired behaviour of the distributor’s team members
• Review monthly results (e.g., Sales Volume and Value Growth, Product Assortment, Active outlets, Sales Efficiency, Customer Service Levels, Team Productivity, Implementation of Merchandising and Trade Programs) and develop an action plan to complement opportunities or counter‑act issues
• Responsible for the monthly demand‑forecast process and for working closely with the distributor’s team members to align bottom‑up sales forecasting by channel and SKU, and to lead the S&OP meeting to ensure that the supply plan is in line with IMS and required stock levels
• Ensure a good relationship with the distributor’s team members to gain full support for the implementation of sales projects

RTM Development

• Set up the distribution network based on the strategy laid down
• Identify distribution opportunities/gaps, and formulate RTM strategies – e.g., channel/territory strategy, new distribution model or channel, new potential distributor, etc.
• Negotiate and finalize terms and onboard the distributor network

Report

• Monthly report including sales achievement and updated distributor KPI tracking (e.g., In‑Market Sales, Active outlets, Distributor Stock level on‑hand & in transit)
• Ensure proper monitoring, review Ovaltine team targets and KPI achievement with the distributor team
• Interpret sales data, conduct gap analysis, and communicate findings to the management team regularly through periodic meetings and monthly sales performance reviews, while proposing an action plan

Contact

• Internal: Ovaltine internal team members (cross‑functions)
• External: Distributors, C&F/importer members (cross‑function & Ovaltine dedicated team), key customers (GT/MT/PTR stores), any potential partners, agencies

Performance Indicators

• Annual & Monthly Sales and KPI achievement
• New distribution coverage
• Implementation of the sales project

Skills, Knowledge and Expertise

• Bachelor’s degree in business or a related field (Master’s degree is an advantage)
• Minimum 10 years of distributor sales & trade‑marketing experience
• Understanding of single and multiple superstockies/distributors (distributor and sub‑distributor) systems and ability to manage the RTM project
• Ability to work for startup organisations
• Highly motivated to work in emerging markets
• Experience in sales team organisation development
• Good command of English and a local language (Tamil)

Benefits

• Monthly phone bill maximum reimbursement limit of Rs. 3,000
• Annual health check‑up for employee and spouse, including doctor consultation – reimbursement up to INR 15,000
• Medical insurance with flat coverage of 5 lakhs
• PF and gratuity
• Long‑service policy
• Life term policy
• Access to LinkedIn Learning
• Access to ABF networking, connect, collaborate, and grow across the ABF Group