Sales Manager

Refresco Coffee; Bengaluru; Hybrid; INR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Product allowance

Flexible field + remote work

Direct exposure to founders

Job summary

Refresco Coffee in Bengaluru is seeking a driven Sales Manager to own and grow our presence across Bangalore and surrounding markets. You will lead both B2B and B2C channels, build and manage a lean, high-performing sales team, and shape the brand's growth in a fast-moving startup.

You will develop territory plans, onboard B2B accounts such as cafes, restaurants, hotels, gyms, and premium outlets, drive local events and sampling for B2C, and oversee forecasting, pipeline management, and

Qualifications

• 3-6 years of sales experience, ideally in F&B, FMCG, or wellness/nutraceuticals.
• Proven track record of managing B2B accounts and achieving sales targets in a Bangalore/South India market.
• Experience with B2C channels - online marketplaces, direct sales, or consumer events
• Strong network within the Bangalore horeca, corporate, or specialty food ecosystem is a plus
• Excellent communication in English and Kannada; Hindi or other South Indian languages are an advantage
• Self-starter comfortable with a fast-moving startup environment
• Valid two-wheeler or four-wheeler driving licence

Responsibilities

• Develop and execute territory sales plans for Bangalore and nearby regions to hit monthly and quarterly revenue targets
• Identify, onboard, and nurture B2B accounts - cafes, restaurants, hotels, gyms, corporate canteens, and premium grocery outlets
• Drive B2C growth through local events, pop-ups, influencer partnerships, and sampling campaigns
• Lead end-to-end sales operations: forecasting, pipeline management, order coordination, and last-mile follow-up
• Coordinate with the operations team to ensure timely fulfilment and excellent post-sale experience
• Recruit, train, and mentor field sales executives as the team scales
• Track competitor activity and provide actionable market intelligence to the leadership team
• Represent Refresco Coffee at trade shows, wellness expos, and community events

Job description

We are looking for a driven Sales Manager to own and grow our presence across Bangalore and surrounding markets. You will lead both B2B (horeca, corporate wellness, retail chains) and B2C (direct-to-consumer, events, pop-ups) channels while building and managing a lean, high-performing sales team.

What you'll do

• Develop and execute territory sales plans for Bangalore and nearby regions to hit monthly and quarterly revenue targets
• Identify, onboard, and nurture B2B accounts - cafes, restaurants, hotels, gyms, corporate canteens, and premium grocery outlets
• Drive B2C growth through local events, pop-ups, influencer partnerships, and sampling campaigns
• Lead end-to-end sales operations: forecasting, pipeline management, order coordination, and last-mile follow-up
• Coordinate with the operations team to ensure timely fulfilment and excellent post-sale experience
• Recruit, train, and mentor field sales executives as the team scales
• Track competitor activity and provide actionable market intelligence to the leadership team
• Represent Refresco Coffee at trade shows, wellness expos, and community events

What we’re looking for

• 3-6 years of sales experience, ideally in F&B, FMCG, or wellness/nutraceuticals
• Proven track record of managing B2B accounts and achieving sales targets in a Bangalore/South India market
• Experience with B2C channels - online marketplaces, direct sales, or consumer events
• Strong network within the Bangalore horeca, corporate, or specialty food ecosystem is a plus
• Excellent communication in English and Kannada; Hindi or other South Indian languages are an advantage
• Self-starter comfortable with a fast-moving startup environment
• Valid two-wheeler or four-wheeler driving licence

Nice to have

• Prior experience selling health, wellness, or specialty beverage products
• Familiarity with CRM tools and basic sales analytics
• Existing relationships with modern-trade or quick-commerce buyers

What you get

• Competitive fixed salary + uncapped performance incentives
• Monthly Refresco Coffee product allowance
• Flexible working style - field + remote
• Direct exposure to founders and fast growth potential
• Opportunity to shape the brand's market presence in a high-growth category