D2C Head – Freshcon

Bejobbed Incorporation Pvt Ltd; Mumbai; On-site; INR 1,500,000 - 2,000,000; Full time

Benefits offered by this job

Competitive salary

Performance-based incentives

Opportunities for growth

Job summary

Freshcon, located in Mumbai, is seeking a dynamic leader to drive its D2C business to new heights. This role involves developing the overall strategy to scale sales from ₹50 lakhs to ₹2-5 Crores monthly, overseeing operations, and collaborating with teams.

The ideal candidate will have 3-5 years of D2C experience and possess strong strategic thinking, communication skills, and a go-getter attitude. Freshcon offers competitive salaries, performance incentives, and opportunities for professional growth.

Qualifications

• Minimum of 3-5 years managing and scaling a D2C business.
• Proven track record of handling monthly sales volume of ₹3-5 Crores.
• Experience in FMCG or personal care industry is a plus.

Responsibilities

• Develop and execute overall D2C strategy to achieve sales goals.
• Take ownership of the D2C channel, including operations.
• Collaborate with agencies for brand messaging and promotions.

Skills

Strategic and analytical thinking

Understanding of the D2C ecosystem

High-volume daily order fulfillment

Communication and leadership skills

Tools

Shopify

CRM tools

Marketing tools

Job description

Company: Freshcon (Bloomigale Innovations Pvt Ltd)

Education: UG/PG

About the Company

Freshcon is an innovative venture founded by FMCG veterans from esteemed companies like HUL and Marico, who have been instrumental in creating successful brands such as Dove Hair, Pureit, Too-Yumm, Saffola, and DeHaat’s Honest Farms. Our founders bring a wealth of experience and multiple awards in consumer understanding, R&D innovations, marketing, communication, digital strategies, and PR. At Freshcon, we bridge the gap between traditional home-cooked meals and modern convenience, offering preservative-free, pre-cooked products that ensure nutritious and delicious meals in under 10 minutes. We are committed to delivering authentic taste and quality, making home cooking effortless for today’s fast-paced lifestyle. In short, we want to create an ‘apple’ in the foods category where we will offer surprising benefits for convenient home cooking, saving effort and time – over an hour every day!

Freshcon, a rapidly growing D2C brand in the food and beverage space, seeks a dynamic and experienced professional to lead its D2C business. The company’s D2C channel is experiencing exponential growth, and this individual will be responsible for driving the next phase of its expansion. This is a critical leadership role for someone who can think strategically and act independently to scale the company’s D2C operations.

Founders

Anupam Bokey

Anand Dhodapkar

Key Responsibilities

• Strategic Leadership: Develop and execute the overall D2C strategy to achieve monthly sales, with an immediate goal of scaling to a monthly sales run rate of ₹1 Crore (current 50 lakhs), and then to grow to 2-5 Cr pm over the next year.
• Business Management: Take complete ownership of the D2C channel, including day-to-day operations.
• Team Collaboration: Collaborate with external agencies to ensure the brand’s messaging, promotions, and customer communications are consistent and compelling. Create and hire an in-house content team in 6 months, expand CRM team and potentially create one on‑house.
• Tech & Tools Management: Identify, evaluate, and integrate the right platforms, tools, and technologies to optimize the D2C channel’s efficiency and user experience.
• Growth & Optimization: Lead a continuous experimentation framework, testing new content, offers, and consumer cohorts to drive growth and improve key metrics.
• Problem‑Solving: Proactively identify and resolve new challenges that arise as the business scales, using deep industry knowledge and practical experience.

Qualifications

• Experience: A minimum of 3-5 years of hands‑on experience in managing and scaling a D2C business, with a proven track record of handling a monthly sales volume of at least ₹3-5 Crores. Experience in the FMCG or personal care industry is a plus.
• Background: Candidates from D2C‑first brands that have successfully scaled are preferred (e.g., The Whole Truth, True Elements, Two Brothers, etc.).
• Skills:
  • Strong strategic and analytical thinking.
  • Deep understanding of the D2C ecosystem, including Shopify, CRM, and various marketing tools.
  • Proven ability to manage high‑volume daily order fulfillment.
  • Excellent communication and leadership skills.
• Mindset: A hustler with a go‑getter attitude and a strong bias for action. Must be a self‑starter who can thrive in a fast‑paced, high‑growth environment. Operate with a strong sense of ownership and accountability, managing the P&L of the D2C business and driving growth without the need for constant supervision.
• Location: Mumbai‑based candidates are strongly preferred.

This role is a direct pathway to becoming the Head of D2C, with the potential to hire a team that reports to you as the business scales.

What Freshcon Offers

• An opportunity to be part of a company that is redefining home cooking with innovative, high‑quality products.
• A collaborative and dynamic work environment that values initiative and creativity.
• Competitive salary and performance‑based incentives.
• Opportunities for professional growth and development.
• Significant value creation for individuals demonstrating passion, creativity, and exceptional performance.

How to Apply

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