Sales Development Representative (SDR)

KLAY Preschool and Daycare; Bengaluru; On-site; INR 600,000 - 800,000; Full time

Job summary

KLAY Preschool and Daycare in Bengaluru is seeking a sharp SDR to build a qualified outbound pipeline for the BDM team. You will identify target accounts, understand priorities, and craft conversations that convert early engagement into meetings.

Work with BDMs to reach HR, Benefits, Rewards, and SaaS buyers. Bring curiosity, creativity, and a willingness to experiment with smarter, data-driven outreach strategies.

Qualifications

• 2–3 years of SDR/BDR, inside sales or lead generation.
• Strong research and analytical thinking.
• Comfort with cold outreach and speaking to new people.
• Experience selling into HR Tech / SaaS / B2B is a plus.

Responsibilities

• Qualify conversations and generate high-quality meetings for the BDMs.
• Build prospect lists and outreach across Email, LinkedIn, Phone, and Events.
• Develop creative, personalized approaches to increase response and engagement.
• Use AI tools to improve research, personalization, prospect identification and productivity.
• Maintain accurate activity and pipeline information in Salesforce.

Skills

Sales Automation

Creative Problem Solving

Self-Starter / High Ownership

B2B Outbound Prospecting

Cold Calling

CRM/Salesforce

Lead Generation

Account Research & Mapping

Tools

Salesforce

LinkedIn Sales Navigator

Apollo

Lusha

Job description

About KLAY

At KLAY, we're on a mission to help organizations build family-friendly workplaces where employees—and their families—can thrive. Partnering with over 650+ organizations across India and impacting more than 80,000 working families, we help employers attract, retain, and engage talent through industry-leading childcare solutions, including onsite childcare centres, near-site centres, back-up care, and family support programs.

As our B2B business scales, we are building our first dedicated Sales Development function to create a strong, predictable outbound pipeline for our BDM team.

The Role

We are looking for a sharp, curious and creative SDR who understands that the role is about much more than generating responses. You will help KLAY build a qualified, sustainable pipeline by identifying the right accounts and stakeholders, understanding their business context and priorities, creating relevant conversations, and turning early engagement into meaningful sales opportunities.

You will work closely with BDMs to prioritize accounts, identify the right stakeholders and create meaningful conversations through targeted outbound outreach.

This isn't a role where success means simply sending 100 emails a day. We are looking for someone who experiments, thinks differently and constantly finds smarter ways to generate qualified meetings.

What You'll Do

• Partner with BDMs to prioritize accounts from their respective books based on potential, fit and business triggers.
• Research companies and identify the right stakeholders across HR, Benefits, Total Rewards, Employee Experience, DE&I, Facilities and Workplace.
• Build prospect lists and outreach across Email, LinkedIn, Phone and Events
• Develop creative, personalized approaches to increase response and engagement.
• Use AI and emerging sales technologies to improve research, personalization, prospect identification and productivity.
• Qualify initial conversations and generate high-quality meetings for BDMs.
• Provide BDMs with relevant account and prospect intelligence before handovers.
• Maintain accurate activity, prospect and pipeline information in Salesforce.
• Share insights, successful experiments and prospect feedback to continuously improve KLAY's outbound playbook.

What We're Looking For

Must have:

• 2–3 years of experience in SDR/BDR, inside sales, B2B sales or lead generation.
• Strong research and analytical thinking.
• Comfort with cold outreach and speaking to new people.
• High ownership, persistence and follow-through.
• Creative, problem-solving mindset —look for unconventional ways to get results.
• Experience selling into HR Tech / Employee Benefits / Rewards / SaaS / B2B.
• AI tools proficiency for research, prospecting, personalization or productivity.
• Familiarity with Salesforce, LinkedIn Sales Navigator, Apollo, Lusha, etc

How We'll Measure Success

• Prospect response and engagement rates
• Quality and conversion of meetings into opportunities
• New ideas and experiments that improve outbound effectiveness

Why KLAY?

This is KLAY's first SDR role, giving you the opportunity to help build our outbound engine from the ground up.

You'll have the freedom to experiment, work closely with B2B leadership and BDMs, and play a direct role in shaping how KLAY builds its enterprise sales pipeline.

If you're the kind of person who gets excited by turning “no response” into “let's talk”, we'd love to meet you.

Required Skills

Sales Automation Creative Problem Solving Self-Starter / High Ownership B2B Outbound Prospecting Cold Calling CRM/Salesforce Sales Planning Lead Qualification & Objection Handling Account Research & Mapping Lead Generation