Sales Assoc Coordinator

PepsiCo Deutschland GmbH; Meerut; On-site; INR 420,000 - 600,000; Full time

Job summary

PepsiCo Deutschland GmbH in Meerut, India seeks a Commercial Executive with strong FMCG distribution experience to drive distributor engagement, coach frontline sales teams, and execute joint business plans. You will plan routes, monitor performance, and ensure stock/planogram compliance while building strong market relationships.

Role emphasizes coaching, data-driven decision making, and achieving monthly gross revenue targets through effective distributor management and sales execution.

Qualifications

• 1. FMCG Sales and Distribution Model.
• 2. Computer – Excel, Word, Outlook.
• 3. Local language (good to have) and Basic English.
• 4. Data proficiency – ROI Model.

Responsibilities

• Delivering secondary monthly targets and GROW in revenue.
• Plan routes efficiently to boost productivity and reach.
• Increase Net Distribution and SKU count in outlets.
• Ensure stock availability and planogram compliance.
• Build relationships in the market to drive satisfaction.
• Coach PSRs on market execution and performance.

Skills

Negotiation

Communication

People management

Time Management

Critical Thinking

Analytical Ability

Problem Solving

Education

Undergraduate or Post Graduation

Tools

Excel

Word

Outlook

Job description

Overview

CE handles single/multiple distributors ranging over different scale of business. He is the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability.

The CE will help distributor expand his business by coaching and working with the DB and/or the team of sales representatives. He will be instrumental in resolving market challenges and ensuring incremental business.

Responsibilities

Market

• Delivering Secondary monthly targets and Gross Revenue growth
• Planning routes efficiently to increase productivity
• Increase Net Distribution by increasing number of outlet served
• Increases Weighted Distribution by increasing SKU count in existing outlets
• Ensuring stock availability and Rack Execution as per planogram
• Relationship building in the market to maximize customer satisfaction

Training & Communication

• One-on-One training of PSRs to develop business understanding & sales capability
• Monthly target setting for each salesmen
• Works with salesmen in market to coach him/her on market execution
• Monitors salesmen performance using regular sales reports
• Communicates incentives and motivates salesmen to achieve targets

Distributor

• Distributor/Hub/Spokes appointment and retirement for territories
• Managing DB health (ROI) by ensuring adherence to Joint Business plan
• Jointly responsible for recruitment and retention of sales representatives
• Minimizing expiry/stales by ensuring FIFO and stacking norms of productsTracking correct and timely delivery of orders in the market
• Ensuring food compliance of every distributor

Facilitating development of distributor on PepsiCo sales competencies

Qualifications

Competencies

Knowledge

• 1. FMCG Sales and Distribution Model
• 2. Computer – Excel, Word, Outlook
• 3. Local language (good to have) and Basic English
• 4. Data proficiency – ROI Model

Skills

• 1. Negotiation
• 2. Communication
• 3. People management
• 4. Time Management
• 5. Critical Thinking
• 6. Analytical Ability
• 7. Problem Solving

Any under graduation or Post Graduation